Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000420
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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SHOWMANSHIP L. V. Campbell, manager of the Strand, Trail, B. C, in Canada, recently saw a display ad published in these pages. He had his staff artist, Ralph Hilts, make a free hand enlargement which made an effective setpiece, shown above, which stimulated business for "Casanova Brown". The city of Trenton, N. J manager of the RKO Lin Fire department vehicles went coin, to were fc all out to promote jnnered cooperate "Winged as above. with J Victory ames Conk Police Right, manager Bill Heiss, of the RKO Palace, Cleveland, arranged a criminal display in the theatre lobby to exploit "On Guard" and had a police officer in charge to fingerprint volunteer patrons who received the prints as a souvenir. At left, is an attractive window display arranged to exploit the showing of "Objective Burma" at the Brandeis theatre, Omaha, Neb. ANNE BAXTER RALPH BELLAMY1 AlfnoMfMsiCft RiAhWarwtef Lester Pollock, Loew's, Rochester, N. Y., landed this music store window display for "Guest in the House." 66 Victoria theatre in New York, currently playing "Utah," disports this colorful front enhanced with enlargements set against attractive white background. MOTION PICTURE HERALD, MARCH 31, I94i|