Motion Picture Herald (Mar-Apr 1945)

WHAT NEW YORK MOTION PICTURE CRITICS REVIEWS CAN DO FOR YOU Not a Digest— Not Excerpts— You Get Every Word Written by All 8 Major New York Critics —lor over 10 Million Theatregoers # # * 1 FREE OFFER If You Act NOW! While the supply lasts, we will send FREE the complete 1944 volume, with each new 1945 subscription. Send the coupon now — or wire your subscription. If you are a Theatre Owner, Film Buyer, Booker — Get a preview of audience reactions . . . Get the help this service can give you in deciding when to schedule a picture . . . Get the unbiased evidence on box-office possibilities. If you are a Theatre Manager or Publicity Man — Let the critics help you sell the picture to your patrons . . . You, too, can use this service as a source of exploitation material — quotes, clippings for blowups and lobby displays, heralds. If you are connected with Film Production — Know the trend in audience preferences . . . Gauge your productions by these unbiased reports to theatregoers. Here's What You Get On the preceding pages, you have a sample of the weekly issue of New York Motion Picture Critics' Reviews. Notice that it gives you — complete — the reviews of the previous week's openings, by the 8 important New York critics, reprinted as they originally appeared. These reprints reach you every week in handy, indexed reference-file form, ready to insert into the beautiful permanent binder supplied free with each year's subscription. « A PARTIAL LIST OF CIRCUITS AND THEATRES NOW USING NEW YORK MOTION PICTURE CRITICS' REVIEWS N. Y. MOTION PICTURE CRITICS' REVIEWS 235 East 22nd Street, New York 10, N. Y. Please send me, weekly, the motion picture reviews from New York's eight leading newspapers from January 1, 1945 to December 31, 1945, (usually $15.) PLUS the complete 1944 volume, (usually $20). I enclose check □, or money order □, for only $15 for BOTH YEARS. This includes covers for both. Name Address City Zone State 1945 SUBSCRIPTION YEAR— JANUARY 1st, 1945 through DECEMBER 31st, 1945 Associated British Cinemas, Ltd. London, England Baker Theatres Company, Baker, Oregon Leo Brecher Theatres, New York, N. Y. Central States Theatre Corp., Des Moines, Iowa Century Circuit, New York, N. Y. Cohill Theatre, Inc. Cincinnati, Ohio Consolidated Theatres, Montreal, Canada Dickerman Theatres, Minneapolis, Minn. A. M. Ellis Theatres Co., Philadelphia, Pa. Evergreen Theatres, Portland, Oregon Aaron Goldberg Theatres, San Francisco, Calif. Interboro Circuit, New York, N. Y. Jefferson Amusement Co., Beaumont, Texas Loew's Theatres, New York, N. Y. William Malluk, Beyrouth, Lebanon, Syria M. & P. Theatres, Boston, Moss. Mason City Theatre, Coulee Dam, Wash. Palace Theatre, Gary, Indiana Pitts Theatres, Fredericksburg, Va. Premier Theatres, Evansvilte, Indiana Prudential Circuit, New York, N. Y. Walter Reade Theatres, New York, N. Y. Robb & Rowley Theatres, Little Rock, Ark. Rugoff & Becker, New York, N. Y. Skouras Theatres, New York, N. Y. Smith & Beidler Theatres, Toledo, Ohio F. G. Spencer Co., New Brunswick, Canada Sterling Theatres, Seattle, Washington Stern Theatre Circuit, Chicago, Illinois T. & D. Jr. Enterprises, San Francisco, Calif. Tri-Theatres, Inc., Alliance, Ohio Universal Film Exchanges, New York, N. Y. Walker Theatres, Santa Ana, Calif. War Department Theatre, Camp White, Oregon World Film Exchange, Honolulu, Hawaii THESE ARE THE CRITICS who report the films to over 10 million theatre patrons whose reports are reprinted — complete — for you each week: HOWARD BARNES Herald Tribune ALTON COOK Wor/d-Te/egram BOSLEY CROWTHER Times ROSE PELSWICK Journal American KATE CAMERON Daily News EILEEN CREELMAN JOHN T. McMANUS "P M" ARCHER WINSTEN Post Because critics, like the audiences to v/hom they report, differ in their opinions, we include all 8 New York newspaper reviews in this service. J