Motion Picture Herald (Mar-Apr 1945)

Page scan 000487 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000487
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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WHAT THE PICTURE HIH FOR umbia ATIENT YEARS, THE: Jean Arthur, Lee BowCharles Coburn — Just average picture with below ■e results. Did not appeal to the majority of our s. Acting good. Played Wednesday, Thursday, 21. 22.— Kyle E. Keltner, Ozark Theatre, Ozark, Small town and rural patronage. rro-Goldwyn-Mayer HING BEAUTY: Red Skelton. Esther Williams— vas a dandy picture from MGM and we did very : the box office. — Edward H. Belz, Community Theathens, Wis. lGON SEED: Katharine Hepbnrn, Walter Huston was another splendid production and grossed far than we had hoped for. The story was gripping le acting, even down to the bit players, was inThe only criticism bv anyone was the running Played Sunday, Monday, March 18, 19— A. C. is, Winema Theatre, Scotia, Cal. Small lumber patronage. .GON SEED: Katharine Hepburn, Walter Huston good show. Business fair. Maybe it is not too ror small towns, because here the weather was Played Sunday. Monday, March 4, 5. — Kyle E. r, Ozark Theatre, Ozark, Mo. Small town and Datronage, 4ET: Ronald Colman. Marlene Dietrich — Very few :-le comments. This type of show does not appeal average small town and rural patronage. Techniood but the business was low. Played Wednesday, ay. Feb. 14, 15.— Miss Cleo Manry, Buena Vista e, Buena Vista, Ga. Small town and rural pat HING BUT TROUBLE: Laurel and. Hardy— If rowd like this pair you have a natural. Running nly 69 minutes, but building with good shorts you ive a sound program. It has several amusing ind closes with a bang. For the present it is a ' ... an escapist picture. Played Wednesday, ay, Feb. 28, March 1.— E. Reynolds. Strand Iheainceton, Minn. Small town and country patronage. ENTH CROSS, THE: Spencer Tracy, Signe Hasso were somewhat skeptical concerning the reaction picture, but it turned out to be very good at the rice. It held the audience practically spellbound up to the end. Tracv was very good. Played ?day. Thursday, March 13, 14. — A. C. Edwards, a Theatre, Scotia, Cal. Small lumber town pat ENTH CROSS, THE: Spencer Tracy, Signe Hasso :d to below average business. Not too good for towns unless you have plenty of "Traceyites." eather held down the business. Played Sunday, ;-. Feb. 25, 26.— Kyle E. Keltner, Ozark Theatre, Mo. Small town and country patronage. ITY SECONDS OVER TOKYO: Van Johnson, r Tracy — A picture that will be long remembered, excellent. Patrons said that it was a picture that lerican should miss. Business very good. Excomments from everyone. Played Wednesday, iay, March 21. 22.— J. C. Balkcom, Jr., Grav e. Gray, Ga. Small town, Army and war worker imount NOW TOMORROW: Loretta Young, Alan Ladd is one of the best shows of the year so far. Many ! expressed a wish that Paramount would make el to this picture. It is grand entertainment and i many good comments from the patrons. The day business was better than the first. Flayed sday, Thursday, March 7, 8.— Miss Cleo Manry, Vista Theatre, Buena Vista, Ga. Small town and latronage. • K MOUNTAIN: Ellen Drew, Robert Lowery— One Mid have put this one over with much more efness. Used on the weak end of a double bill, a few walkouts. Played Friday, Saturday, March —A. C. Edwards, Winema Theatre, Scotia, Cal. lumber town patronage. NCHMAN'S CREEK: Joan Fontaine. Arturo de a— No picture for the rural trade. O.K. for the Played Thursday, Friday, Feb. 15, 16.— C. H. Cauifanoca Theatre. Wallace, N. C. Rural patronage. E COME THE WAVES: Bing Crosby, Betty Hutmny Tufts — Business above average. Bing is 100 n*. in my town. Played Monday, Tuesday, Feb. . . . the original exhibitors' reports department, established October 14, 1914. In it {heatremen serve one another with information about the box-office performance of product — providing a service of the exhibitor for the exhibitor. ADDRESS REPORTS: What the Picture Did for Me, Motion Picture Herald, Rockefeller Center, New York 20. 19, 20.— C H. Caudell, Wanoca Theatre, Wallace, N. C. Rural patronage. I LOVE A SOLDIER: Paulette Goddard, Sonny Tufts — Good story with a lot of comedy. Well received by our patrons who braved the elements to get out. Played Wednesday, Thursday, Feb. 28, March 1.— Kyle E. Keltner, Ozark Theatre, Ozark, Mo. Small town and country patronage. MINISTRY OF FEAR: Ray Milland, Marjorie Reynolds— The greatest fear was the box office which failed to click, although the few who did come out liked it. — Miss Cleo Manry, Buena Vista Theatre, Buena Vista, Ga. Small town and rural patronage. NATIONAL BARN DANCE: Jean Heather, Charles Quigley — Corny, yes, but just what they want in a small town. Business was very good. Played Wednesday, Thursday, March 14, 15. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. RAINBOW ISLAND: Dorothy Lamour, Eddie Bracken —"Give us more like this," was the comment from many of our patrons. Everyone seemea to enjoy it and they came back for the second time. Business good. Played Wednesday. Thursday, Feb. 7, 8. — Miss Cleo Manry, Buena Vista Theatre, Buena Vista, Ga. Small town and rural patronage. PRC OATH OF VENGEANCE: Buster Crabbe, Al St. John — Average Western that pleased on Friday and Saturday. Played March 16, 17. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. RKO Radio BELLE OF THE YUKON: Randolph Scott, Gypsy Rose Lee — Fair. Gypsy Rose Lee doesn't show any acting ability in this film. This could have been made a box office picture. Played Thursday, Friday, Feb. 22, 23.— C. H. Caudell, Wanoca Theatre, Wallace, N. C Rural patronage. BRIDE BY MISTAKE: Laraine Day, Alan Marshall — An entertaining picture. It seems to be the type people want to see. I played it midweek but could have gotten by on Sunday. — E. Reynolds, Strand Theatre, Princeton, Minn, Small town and country patronage. CASANOVA BROWN: Gary Cooper, Teresa Wright—. Although I played this late it was a good show and we had lots of good comments. Played Monday, Tuesday, Feb. 12, 13.— Miss Cleo Manry, Buena Vista Theatre, Buena Vista, Ga. Small town and rural patronage. GIRL RUSH: Frances Langford, Wally Brown— Good little musical show with a Western background which pleased average business. Played Tuesday, March 13. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. HEAVENLY DAYS: Fibber McGee and Molly— Sure wish they had stayed on the radio during this production. Played Sunday, Monday, March 4, 5. — A. G. Painter, New West End Theatre, High Point, N. C. Rural patronage. MASTER RACE, THE: George Coulouris, Stanley Ridges — Failed to take in film rental on this minor effort, which had no star power and no plot. It is just a bunch of propaganda. Played Wednesday, Thursday, March 21. 22. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. MURDER, MY SWEET: Dick Powell, Anne ShirleyTitle killed this picture. No business. They should have kept the old title, "Farewell, My Lovely." Played Thursday, Friday, March 22. 23.— C. H. Caudell, Wanoca Theatre, Wallace, N. C. Rural patronage. SEVEN DAYS ASHORE: Wally Brown, Gordon Oliver— Failed to click at the box office. Picture was above average of this type. Played Wednesday, Thursday, March 14, 15.— Kyle E. Keltner, Ozark Theatre, Ozark, Me. Small town and rural patronage. WOMAN IN THE WINDOW, THE: Edward G. Robinson, Joan Bennett — A good suspense picture that keeps you intensely interested. The climax is very amusing as it is quite unexpected. Good entertainment. Played Sunday.— J. C. Balkcom, Jr., Gray Theatre, Gray, Ga. Small town, Army and war worker patronage. Republic BRAZIL: Virginia Bruce, Tito Guizar — Maybe it is true that Republic Westerns are essential for the small town exhibitor. However. I am unable to see how their features are sold in such a comparatively high bracket. From my experience the truth is that these features do not gross nearly as much as they should. Played Monday, Tuesday, March 5, 6.— Miss Cleo Manry, Buena Vista Theatre, Buena Vista, Ga. Small town and rural patronage. BRAZIL: Virginia Bruce. Tito Guizar — Republic better stay in the kind of business they are good at — but not musicals with unknown quantities. Walkouts on this one. Sorry Republic, you've never let me down before. Played Friday, Saturday, March 2. 3.— A. J. Howland, Elted Theatre, Absarokee, Mont. Small town and rural patronage. CALLING WILD BILL ELLIOTT: Bill Elliott, Gabby Hayes — Good Western; in fact, in this writer's humble opinion Bill Elliott is the best cowboy star on the screen today. ' He sort of reminds one of Bill Hart. Played Saturday, March 24.— A. H. Kaufman, Fountain Theatre, Terre Haute, Ind. CALL OF THE SOUTH SEAS: Janet Martin, Allan Lane — Good little musical show which did excellent business. Play it. Played Friday, Saturday, March 23, 24.— E. M. Freiburger, Paramount Theatre, Dewey, Okla. FACES IN THE FOG: Jane Withers, Paul Kelly — One patron said it was "so refreshing and realistic." Business good and patrons seemed satisfied. Played Sunday, March 4. — Miss Cleo Manry, Buena Vista Theatre, Buena Vista, Ga. Small town and rural patronage. ROOTIN', TOOTIN' RHYTHM: Gene Autry— Played to good business as usual with Autry pictures. Personally, I think Republic is going a little far back with "Frog" pictured as "Slim Jim." Played Friday, Saturday, March 16, 17.— Kyle E. Keltner, Ozark Theatre, Ozark, Mo. Small town and rural patronage. SING, NEIGHBOR, SING: Ruth Terry, Lulubelle and Scotty — Just what the doctor ordered for our theatre. Business very good. Our patrons go for this type. This picture got out the "seldom comes." Played Friday, Saturday, March 23, 24.— Kyle E. Keltner, Ozark Theatre, Ozark, Mo. Small town and rural patronage. SONG OF NEVADA: Roy Rogers, Mary Lee, Dale Evans — Made to order for our situation. Business way above average for Wednesday and Thursday. Played March 7, 8.— Kyle E. Keltner, Ozark Theatre, Ozark. Mo. Small town and rural patronage. THREE LITTLE SISTERS: Ruth Terry, Mary Lee, Cheryl Walker— Double billed with a Western. Nice little picture. Pleased the weekend crowd. Business good. Played Friday, Saturday, March 9. 10.— Kyle E. Keltner, Ozark Theatre, Ozark, Mo. Small town and country patronage. THREE LITTLE SISTERS: Ruth Terry, Mary Lee, Cheryl Walker — For many of the patrons this satisfied very well, but some complaints were heard on this. I thought it was well made for a budget picture. — Edward H. Belz. Community Theatre, Athens, Wis. Rural and small town patronage. TUSCON RAIDERS: Bill Elliott. Bobby Blake— This was the first Red Ryder I played. It was a good Western that satisfied all the fans. Manv comments that were O.K. Business above average. — Edward H. Belz, Community Theatre, Athens, Wis. Twentieth CenturyFox BIG NOISE, THE: Laurel and Hardy— Used on top half of double feature on Friday and Saturday. Silly as usual, but the paying customers came. Played March (Continued on following page) 3N PICTURE HERALD, APRIL J, 1945 43