Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000492
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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AIDING THE WAR EFFORT H. F. Wilson, manager of the Capitol in Chatham, Ont., displayed this hand-painted canvas to exploit "Something for the Boys" and to stimulate blood donations. Manager Howard Cohen of Century's Midwood theatre, Brooklyn, N. Y., is shown distributing cigarettes to War Bond buyers. Tieup with local merchant has twice resulted in his obtaining this timely giveaway. During recent fljjf flood in Pittsburgh, manager Phil Katz of the Warner Enright theatre posted ''f loodbirds" in prominent locations. Edith L. Bolte, manager of the White Plains theatre, Bronx, N. Y., displayed letters from local servicemen from overseas commending the work of the Red Cross. Device attracted attention of theatre patrons who contributed generously. , 1734 VftLLEY STREAM'S MED ftflD WOMEfl ID RRMED FORCES ■M 28 M«VE MODE THE SUPREME SRCRiPICE TO DOTE mmmm> 1945 RED CROSS DRIVE VOLLEY STREAM QUOTA 11000. * WE CPH WE MUST 1EH THEY nEED YOU MOST* RED CROSS IS ft ft COLL TO AMERICA'S HEPRT HELP RED CROSS | ROSS HELPS EACH HHD EVERY OflE Photos of local servicemen killed in action proved very effective in stimulating Red Cross contributions for Ben Mindlin, manager of the Valley Stream theatre, Valley Stream, N.Y. This lifelike blowup was used by manager j J. M. Eshelman as an advance lobby plug for, "To Have and Have Not" at the Paramount theatre in St. Paul, Minn. 48 MOTION PICTURE HERALD, APRIL 7, 1945