Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000499
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

ISPLAY ADS Starts IIY10RR0W , WARNER S ****** EMERSON IUT DANTINE -10ND MASSEY IEA KING RLORRE JIN HALE IE COULOURIS DAY • ABBOTT and I COSTELLO "Here Come the Co-eds" .'<• "Crime Doitor's Courage s fiow the Warner New Jersey theatres will advertise "Hotel Berlin", jt was drawn by Ben Adler for George Kelly, advertising and pubhead for the circuit's theatres in that area. Dueling — hunting big game — and pretty girls — life's a grand adventure with Bill Hoyle, director of advertising and publicity for the Lichtman theatres in Washington, D. C, created this montage layout with stills, had an artist letter in copy at top of illustration, and his newspaper make-up man did the rest with pressbook title and cast. Result was a real flash and excellent business at the Lincoln. Colonel Blimp OPENING BRANDT'S Door$ Open 8:30 a.m. TOMORROW GOTHAM Roadway «» 47Ht». At right is an unusual design penned by Paul D. Robinson to promote the holdover engagement of " Practically Yours" at the Paramount theatre in New Haven, Conn. Left, advance display ads, announcing the opening of "Colonel Blimp" at the Gotham theatre in New York, stress action and adventure to allay impression that film is a drawing room drama. Other advance ads play up romance and new star to American fans, Deborah Kerr. W W VOIJ LOOK IIT IT IS A v si THAT'S WHY WE'RE HOLDING CLAUDETTE COLBERT fred MacMURRAY for c2m WEEK at m PARAMOUNT© CO FEATURE "DOUBLE EXPOSURE" Chester Morris LASERS' ROUND TABLE, APRIL 7, 1945 5E