Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000500
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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SHOWMEN PERSONAL JERRY ATK1N of Warner theatres' publicity department in Albany, N. Y., drops in at the Round Table to renew acquaintanceship during early vacation. Tieups Highlight Stranger's "National Velvet" Campaign Michael Stranger, manager of the State theatre, White Plains, N. Y., put on a hangup campaign on "National Velvet." Walker's Drug Store had a counter display, and gave away souvenir photos of Mickey Rooney and Elizabeth Taylor. The Westchester Florist took a color blow-up of Rooney, with theatre and playdate credits, and used it as the focal point of a special window display. Stranger managed to get a good display in the public library ; a hobby horse tie-in in a children's barber shop ; landed a poster on a department store's hat counter, and used door hangers in public buildings, and hotels. He also promoted a Quiz program on radio In New Posts: M. B. Cohn, has succeeded Jerry Zigmond as manager of the Newman, and Paramount in Kansas City. Nic Sonday, manager of the Fairway, gets to the Uptown and is succeeded by Kreuger Dillinder of the Rockhill. The new Rockhill manager is J. T. Dowdy ; all these houses in Kansas City. Holt Gewinner, Jr., manager Ritz theatre ; John Gardner, at the Rialto; Jack Crutchfield at the East Macon and Thelma Thorpe at the Capitol, all Lucas and Jenkins houses in Macon, Ga. Don H. Jacobs, formerly manager of Warner's Sherman, Chillicothe, Ohio, has been appointed city manager at Mansfield, Ohio. Paul J. Montavon has been transferred from Portsmouth to take charge of the Sherman. Frank M. Gow has been named general district manager in charge of all Famous Players theatres in British Columbia. Maynard S. Joiner, manager of the Capitol has been promoted to district manager of downtown Vancouver and Victoria theatres. Charles Doctor, manager of the Dominion, Vancouver, takes over managership of the Capitol and Dave Borland of the Capitol, Prince Rupert takes Doctor's place. Harry Black goes from the Capitol, Penticton to the Prince Rupert. Frank Kershaw, who has been in charge of the downtown Vancouver and Victoria theatres, goes to the head office in Toronto to take over management and supervision of General Theatre Supply Company, a subsidiary of FPC. Larry Bearg is now western general manager of Famous Players theatres. Lynwood F. Goodyear, Ritz theatre, Clearwater, Fla. Holt Gewinner, Jr., Ritz theatre, Macon, Ga. Jack Crutchfield, East Macon theatre, Macon. Lloyd L. Pearson, Lloyd theatre, Rushville, 111! Thelma Thorpe, Capitol, Macon. E. E. Hubbard, Salem, Petersburg, 111. Lou Klein, manager of the J. J. Joelsen Luxor theatre, Bronx, has as sumed supervision of nine of the circuit's Bn theatres ; Jerry Spritzer, manager of the Jeroi steps up as supervisor of the remaining f houses. Assistant Managers: William Hersc RKO-Schine-Paramount, Syracuse, N. Y. Junior Showmen: Renee Andra Adler lbs. 5 oz., born to Mr. and Mrs. Ben Adler March 22. The father is art director for the \ft ner Bros, theatres in the New Jersey zone. Happy Birthday: Joseph G. Polak, William Scruggs, Farol Horton, William H. Freen Milton A. Schosberg, Walter C. Bowyer, Bene A. Govan, Robert Ingham, J. T. Hughes, . Weshner, Jack E. Alger, Jack Purves, W. Allison, Walter Fleck, Frank S. Nu^it. Wendell Richardson, J. V. Tamblingson, M' well Weinberg, Bob Goodfried, Harry M. Yu Bernard V. Samuels, Robert Ben Battin, ! Freedman, Herbert Ram, Robert Corbin, H. Harrington, Walter Goldstein, William Brier Harry Kaden, Roland K. Vanderburg. Fred G. Doney, Doty H. Elmore, Leo Bar Howard Sexton, Clifford L. Knoll, Warren Faust, William J. Mahon, Arden R. Strang, Godel, Marion B. Stout, L. B. Fuqua, Jer Leige, Murray H. Berg. Showmen's Calendar: 1st, Mav Day; C Health Day; Dewey's Victory in Manila 1 6th, Robert Peary born 1854 (Discovered N Pole). 6th, National Music Week. 11th, Mi sota admitted to Union 1858. 12th, Florence Ni; ingale born 1820 (Founder Modern Nursi 13th, Jamestown, Va. Settled 1607. Mother's 14th, First Constitutional Convention 1887. Capt. Kidd, famous pirates, executed in Loi 1701. 24th, 1st Telegraph message sent | Brooklyn Bridge Opened 1883. 30th, MemDay. station WFAS ; had a wheel-spin put up in his lobby entitling all patrons who contributed to the Red Cross to win a free ticket if the indij cator stopped on "National Velvet." Much of the copy for his campaign was done in racing form style, this idea being carried in heralds, displays, newspapers, etc. Scholer Lands Full-Page Co-op As part of his campaign ahead of "Meet in St. Louis" at the Ohio theatre, Sandi Ohio, Jerry J. Scholer promoted Cohn's aj for a full cooperative ad page featuring fel sive fashions for children. The ad carried: cuts of Margaret O'Brien in different out; By Staff Photographer Some more MGM field exploiteers are pictured at the Round Table during recent visit to New York to attend home office conference. Left to right: Price A. Shoemaker, Jr., Chicago; Austin McGough, Des Moines; William Prass, Denver; Ernest Van Pelt, Salt Lake City. APPLICATION FOR MEMBERSHIP 56 MANAGERS' ROUND TABLE 1270 Sixth Avenue, New York 20, N. Y. i Name Position j< Theatre , : In Address J | City State Circuit Absolutely No Dues or Fees MOTION PICTURE HERALD, APRIL 7,