Motion Picture Herald (Mar-Apr 1945)

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BEHIND THE TRANSVERTER GIVEN a definite need . . . such as correct and properly sustained voltage at the arc . . . Given an engineering staff capable of designing a motor generator of such superb quality as the Transverter . . . It becomes logical that its manufacture takes place in a plant where basic engineering principles are ever in control. In design ... in materials used ... in methods of production employed ... in precision of inspection . . . step-by-step basic engineering principles, time proved, are employed. THE IransVerteK. Manufactured exclusively by HERTNER For further details consult NATIONAL In Canada. General Theatre Supply Co. THE HERTNER ELECTRIC COMPANY 12690 Elmwood Avenue Cleveland 11, Ohio. U. S. A. A GENERAL PRECISION EQUIPMENT CORPORATION SUBSIDIARY PM Quality Mi IAl 1 i €^ INf iAi L THEATRE SUPPLY OiWtion of Notional « Simplex *Qft»Awet%%,ln< STATEMENTS AND REPORT, ABOUT THEATRE EQUIPMENT MATERIALS AND SERVICE AND THOSE WHO SELL THE Theatre Model Popcorn Machine Designing of a popcorn machine especial to meet the vending and environmental co ditions peculiar to motion picture theatres h been announced by National Theatre Supp following a conference of NTS sales hea and J. R. Burch, president of Lhe Star Man facturing Company, St. Louis, popcorn m chine makers. The announcement states: "This model is to be so constructed that can handle capacity crowds during befoi show rush hours, be simple in operation ai harmonize with modern lobby design." Representing National Theatre Supply the conference in St. Louis, were J. W. S vies of the home office sales promotion depai ment ; R. L. Bostick, manager of the Dal and Memphis territories ; and Arthur Stefano, Missouri supervisor. National also intends to enlarge its pc corn vending service to include all suppl and accessories. • Two new division managers have been pointed by the American Seating Com pan H. F. Robinson, West Coast; J. J. Thow son, Eastern. Mr. Robinson ivill also reti his post as manager of the San Francu branch. Mr. Thompson was manager of t Syracuse, N. Y ., branch; in his new positi he succeeds James M. V erMeulen, who u recently named general sales manager. • Candy Cases Available A new edition of the catalog of the Colu bus Show Case Company, Columbus, Oh celebrating the concern's 50th year of ope tion, illustrates a number of the models in line suited to theatres for candy display, eluding those adapted to serve as counters built-in booths, and cases set flush in the w; These cases are available in small quantit for civilian use, according to J. C. Mo gomery, sales manager. No priority is requi for cases without fluorescent lighting. • The War Department has issued a Wl Star, representing the second product award, to Motiograph, Chicago, for contini meritorious service in the manufacturing war equipment. Except for limited prod tion of Motiograph projectors and sound i terns, and components of such equipment, cording to Fred C. Matthews, chief execuh facilities are devoted to war production. • Box-Office Equipment Featured The 28 branches of National Theatre S ply have arranged to feature box-office eqi ment throughout the month of April — g! admission signs, coin holders, speaking tul ticket registers, ledgers, and report forms BETTER THEATRES, APRIL 7. I