Motion Picture Herald (Mar-Apr 1945)

PROJECTION ARC LAMPS Deliver the snow-white light essential to satisfactory projection of Technicolor pictures — twice as much light as the low intensity, with but slight increase in operating cost. NEW EOUIP 5i?«*V 5,011 AT I ON A L THEATRE SUPPLY Oivitlon of Notional • Simplex • Bludwoxh. I »c. / THERE'S A BRANCH NEAR YOU The next issue of Better Theatres SPRING BUYERS NUMBER containing revised listings of theatre equipment and supply manufacturers and dealers as an educational medium. Because of thi p impossibility of each home having its owr, television receiver, China is making greatplans for television theatre networks to edu, cate and entertain its masses. France, ever during its occupation, has made great stride:and has contributed many improvements in thi field of high definition television projection u equipment. Germany, through government subsidy, has put television in most of the si better homes and has made great progress ir promoting the popularity of the home tele vision receiver for entertainment and propa ganda purposes. PROBABLE IMPROVEMENTS r All manufacturers in the field of soun( reproduction for the motion picture and stagi theatres have been busily engaged in the man ufacture of combat equipment, leaving thi theatre industry in status quo for the dura, tion. But since there have been no revolu tionary changes in the basic arts of motioi picture recording and reproduction, the manu facturers can make only relatively slight im provements in equipment, largely to brin| about better appearance, greater ease of in stallation and servicing, and the lowering o both the initial cost and that of maintenance For example, battle conditions around th world have brought home to the manufactui ers the importance of making our equipmen stand up under adverse conditions of dust moisture, heat and vibration. These facts wil be the lessons learned by the manufacturei who are now producing fine Army and Nav equipment, and will be incorporated in all c their new products, bringing to the theati finer, more dependable, and simpler equipmer than many of us heretofore thought possibl As an indication of this new dependability equipment is now being manufactured fc submarine cable repeater installations invoh ing vacuum tubes, condensers, resistors an other components familiar to motion pictui sound equipment, having a life expectancy c twenty years, with development in progress t extend the life to 50 years! PREWAR STANDARDS The art of sound reproduction from fill or from the stage, was brought to a new hig in perfection by the few manufacturers in th field before the war. The greatest factor th; was limiting the progress and acceptance the public was the difference in standarc among the various manufacturers of equi] ment and the motion picture companies then selves. Through their more recent co-oper; tion in organization, new standards have bee established and more closely adhered to. For example, a new technique in recordin achieving a greater tone and volume ranj was developed and accepted by the entire ii dustry and all better pictures were recorde by this process. Prints were made availab to all exhibitors who had equipment for pr< ducing this type of sound track. This iirl proved recording and reproducing methc brings to the motion picture exhibitors tl|j same important change in tone quality as hi been realized in the FM receivers of t| broadcasting industry. Theatre installations in the past have bet | tailored to meet the single track system il reproduction, limiting the frequency responj of the system to match the sound track. TI| r FENSI N SEATING company ^ " SeattKf Sfreciali&ti. " ^ 62 EAST 13th STREET CHICAGO 5