Motion Picture Herald (Mar-Apr 1945)

Page scan 000578 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000578
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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TIMELY THEATRE PROMOTIONS 7' ! Right, although officials rarely delight in having city sidewalks marred with stencils, no objections were voiced against this plug for the Red Cross and "I'll Be Seeing You" which Jack Matlack used to plug current screen offering at the Broadway, Portland, Ore. Left, patrons of this music shop just couldn't miss this plug on "Meet Me in St. Louis" promoted by manager Abe Ludacer of the Park, Cleveland. To promote "Song to Remember," W. T. Murray, manager of the Rialtb, Atlanta, Ga., arranged this still display at the local Carnegie Library. Illuminated overhead display helped attract advance attention to manager Tom Delbridge's date on "National Velvet" at the Vendome theatre, Nashville, Tenn. Ray Conners, manager of the RKO Palace, New York, used a giant, seven ft. ballyhoo man as doorman to exploit "Belle of the Yukon" during current engagement of the film. This novel window display was arranged with R. H. Mac & Co. to exploit "A Tree Grows in Brooklyn" during i showing at the Roxy theatre in New York. 44 MANAGERS' ROUND TABLE, APRIL 14, I