Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000582
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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LOBBY DISPLAYS Al Clarke, advertising and publicity director for the Fay theatres' in Providence, R. I., obtained this effective plug for "Keys to the* Kingdom" on public library stand in downtown shopping section.) This attractive lobby setpiece with novel lighting effect wa created by manager Bill Eagen to exploit "Dark Waters" at th Princess theatre, Sioux City, Iowa. TO N.U. COED BEAUTIES LOCAL BRUCE An automatic phonogragh, featuring song hits from "The Three Caballeros", was built into this lobby display at the Aztec theatre, San Antonio, by manager Henry Bergman. Co-Eds from Northwestern University picketed the Varsity theatre, Evanston, II to protest David Bruce's statement that they were the homeliest girls in t. world before breakfast. Lee Eastman, manager of the theatre which was cu rently showing "Can't Help Singing", looks as if he swallowed the proverbi canary as he objects, above. MONTGOMERY WARD WROGEBS MONTGOMERY & Left, Montgomery Ward store in Salt Lake City tied in with display of outdoor togs to promote engagement of "Utah" at the Lyric theatre through the efforts of manager J . Rosenf ield. Publicist Gertrude Bunchez landed this neat sidewa plug for "I'll Be Seeing You" engagement at th Century, Baltimore. 43 MANAGERS' ROUND TABLE, APRIL 14, 19'