Motion Picture Herald (Mar-Apr 1945)

Varied Tieups In Tulsa Spark "Song To Remember" J A well rounded campaign that covered de" >artment stores, radio, newspapers and the local i.brary and high schools was put on by manner Robert Dykes and publicity manager Tom ierrick of the Ritz theatre, Tulsa, Okla., for he recent showing of "A Song to Remember." Two sets of the Sigmund Spaeth records vere given to George Oscar Bowen, director of cusic appreciation for the Board of Education, vho arranged to have them played for the students of all of the city's high schools. The ■ecords also were played twice during the showng of the picture over station KTUL, without :harge. Through a tie-up arranged with Clarke's Store, the Jo Copeland fashions were given complete coverage in the store, in addition to a full page ad in the local newspaper. Publicity stories on the fashions, giving full credit to the picture were supplied to the papers by the store. Seidenbach's Store featured the "George iSand Hat" both in the store itself and in its newspaper ads. The "George Sand Memorial Talent Search" ■was conducted in Tulsa during the run of the picture, with full cooperation from station KTUL. The trailer' announcing the contest was run for a full week before the opening of the picture, with auditions and judging held in the radio station. SHOWMEN PERSONALS In New Posts: Charles Shaw, RKO Exploiteer, Memphis and New Orleans. C. A. Matthews, district manager, Blumenthal theatres, Charlotte, N. C. Harold Lyon, Des Moines theatre, Des Moines. Eddie Forester, former manager of the Des Moines, has purchased theatres in Cumberland and Massena, Iowa. George Lawson, Strand ; Betty Hensler, Roosevelt ; George Shannon to the Hiland ; Helen Davey, Uptown ; Arthur Lane, Ingersoll theatre, all in Des Moines. Dick Darling, Wade theatre, Dallas, Tex. Happy Birthday: Howaed Schuster, Richard M. Phillips, Pearce Parkhurst, Kenneth M. Lund, Joe Kannon, Pierce C. ODonnell, Walter D. Stevens, Kenneth B. Parker, Joseph Bronson, Harry L. Levine, Willis Parady, Tom F. McDonald. Mrs. D. B. White, George C. Lewis, Leonard Camarata, Jack Rubin, Walter League, Juanita K. Heaton, M. L. Silverman, Ned Gerber, Charles W. Felter, Vincent Gulli, R. F. Hotz, John A. Schwalm, Jack M. Scherzer, Henry Dorsey, L. Joseph Finkboner. Don G. Dugan, Leo W. Shuppert, Al Liebman, Morris Hatoff, Robert Todd-Robertson, L. W. Carroll, Roscoe Jones, Seth Field, Herbert James, John S. Davies, William A. Agnew, Maurice W. Lathrop, Joel C. Webb. story in the Norwich Record, with full theatre and film credits to publicize the opening of "A Tree Grows in Brooklyn." He described how the research department of Twentieth Century-Fox Studios had conducted a search for a replica of the tree on the Coast for the filming of the picture. In addition, Boyle planted plugs for the film by describing in the local press the gala reception tendered for author Betty Smith and actor James Dunn at the Psi Chi Lodge in New Haven on March 5 by the Loew's Poli organization of New England. Boyle Lands Publicity on "Tree Grows in Brooklyn" When Joseph Boyle, Loew's Poli-Broadway theatre, Norwich, Conn., discovered that a ' cousin" of the "Tree That Grows in Brooklyn," which botanical authorities have termed an Ailanthus glandulosa, a Tree of Heaven, is growing right in the midst of Norwich, a few blocks from the theatre, he landed a feature Tieup in Milwaukee On "Song to Remember" For the Milwaukee showing of "A Song to Remember" at the Palace theatre, manager H. G. Boesel and publicity manager Carol Campbell arranged with the local Victor record distributor to make up window displays, using a one-sheet poster as a background, for use in 30 windows throughout the city. Part of the display consisted of 11 x 14 stills from the production, and the Taylor Company, Victor distributors, also purchased 1,000 heralds, which were imprinted with the playdate and sent to a select mailing list. In addition, the Taylor Company planted the Spaeth recordings in all high schools. Klein New General Manager For J. J. Theatre Circuit Lou Klein has been appointed general manager of the J. J. Joelson theatre circuit in the Bronx, N. Y. Mr. Klein assumes supervision of the thirteen theatres in that borough which are operated by the circuit. Mr. Klein is 34 years old and was born in Atlantic City, behind the old Liberty theatre, now known as the Astor. He has been a theatre manager for the past 19 years, starting with the Skouras circuit and was associated with Interboro and Five Boro theatres before joining J. J., which was formerly the Consolidated circuit. Theatres which are included in his jurisdiction include: the Earl, Kent, Surrey, Casino, Forum, Luxor, Fleetwood, Mt. Eden, Jerome, Avalon, Oxford, Ascot and Kingsbridge. For the past three years he has been manager of the Luxor. Bunchez Ties "Guest in the House" To American Legion Post One of the highlights of Gertrude Bunchez' campaign on "Guest in the House" at Loew's Century, Baltimore, was a tieup with the American Legion on the idea of sponsoring a "welcome to the members of the Armed Forces as your favorite 'Guest in the House'." They immediately went for the idea and 10,000 gummed stickers were made up so that every member of the Legion could place them on their cars, windows at home, businesses and they were also made available to non-Legion members. Special cards with attraction mention were placed in leading hotels, apartment houses and restaurants for distribution. Announcements were placed on the bulletin boards of war plants. Radio coverage was had on stations WITH, WCAO and WFBR and since Marie McDonald was scheduled for a personal appearance on behalf of the March of Dimes, the papers were hit with large two-column art on her appearance. By Staff Photographer VISITORS to New York and the Round Table, recently, were Flying Officer Jack Campbell and Mrs. Campbell. Jack, in service with the RCAF for three years, was former manager of the Capitol theatre, Brampton, Ontario, in Canada. Pearce With Fox West Coast William C. Pearce is now managing his second theatre for the Fox West Coast Agency. He was born in Virginia City, ' Nevada, on June 10, 1904, and started his managerial career at the Fox Franklin theatre in Oakland, California. His present post, manager of the Fox Senator theatre, is also in Oakland. MANAGERS' ROUND TABLE, APRIL 14, 1945 55