Motion Picture Herald (Mar-Apr 1945)

ESTA SEMANA tOOSEVELT — La industria cinematografica de America, ahora de duelo con el fallecimien+o de FRANKLIN D. ROOSEVELT, recuerda como durante los doce anos de su administracion el cine establecio nuevos lazos con el Gobierno y alcanzo mayor grandeza. Paginas 10-14 nOVENTA MINUTOS es la duracion ideal de una pelicula larga, dicen los duenos de circuftos a los productores de Hollywood, insistiendo en que los films mas largos desorganizan los programas y fastidian al publico. Pagina 16 ARGENTINA — La pelfcula virgen solicitada por la ARGENTINA sera concedida por los Estados Unidos, segun informes de Washington. Pagina 1 7 IEFES DE LA INDUSTRIA de EE. UU. proyectan el lanzamiento de la poderosa Septima Campana de Venta de Bonos de Guerra, en Denver y Chicago. Pagina 27 Truman, at his first press interview, Tuesday, at the White House. He thus immediately and with finality disposed of numerous rumors, born of "inside" Washington contacts, that this or that restriction was to be lifted. Mr. Truman Tuesday announced the appointment of Leonard Reinsch, manager of radio stations, as his aide in press and radio relations; and of Matthew J. Connelly as his confidential secretary. Stephen T. Early, William D. Hasset, and Jonathan Daniels, secretaries to the late President, have been asked to stay a while so that Mr. Truman's new aides may be oriented. Grateful :AMPEONES(i DE TAQUILLA durante el mes de marzo: "I'll Be Seeing You", "Meet Me in St. Louis", "Music for Millions", "Objective Burma", "Tonight and Every Night" y "A Tree Grows in Brooklyn". Pagina 28 Post'Tf^Or Cinematic Passports ITS PERENNIAL "good will ambassadors" balked by refusal of the United States and England to issue visas, the Italian Government in Rome is planning to send the shadows and voices of its opera singers into these countries via a series of motion pictures. The films, most of which will have anti-fascist backgrounds, ostensibly will star such singers as Beniamino Gigli, Guiseppe Lugo, Galliano Masini, Ferrucio Tagliarini, Mafalda Favero, Alessandro Ziliani, Maria Caniglia, Gina Cigna, Guiseppe De Lucca and Giacomo LauriVolpi. The report goes that the motion pictures will be produced and submitted to American distributors with a petition to the governments to use their good offices in getting them into theatres in the United States and England. •RODUCTORES BRITANICOS de cortos apelan a la Ley de Cuotas para mejorar su posicion en el mercado. Pagina 30 MGM Alert rHE PUBLIC will be "alerted," to use World .Var II jargon, on V-E Day, in the theatres, iy film; it will be made aware of its responsililities, and made to renew its memories, and nade to realize the war continues. And it will be "alerted" not only by the Office )f War Information, through a film requested )y the Army, and now awaiting The Day, but ilso by MGM, which has produced a short subect, "Victory in Europe," prints of which are low locked in safes of the national Loew cir:uit. The MGM picture stars Margaret O'Brien, vas produced by Carey Wilson, and reminds hat the Japanese are still unbeaten. THE RUSSIANS plan replacements of motion picture equipment in large volume and hope to obtain much of it in this country, the Soviet Union's All Union Film Committee has indicated to the Bureau of Foreign and Domestic Commerce, whose motion picture section supervisor, Nathan D. Golden, Wednesday reported post-war possibilities in Russia, Gibraltar, Spain and Turkey. Mr. Golden said Germany had supplied Turkey with projectors which are now almost all more than five years old, but he said there was practically no market there for screens, automatic ticket issuers, or other accessories. Of Gibraltar, he remarked that the equipment, U. S. manufacture, was in good condition. In Spain, equipment is of European origin and may be replaced because U. S. equipment is preferred. German equipment is not expected to be available soon. That's That rHE CURFEW remains. We'll wait until V-E Day, and then discuss it. The brownout ilso remains. And so does the ban on horse racing. In fact, these restrictions of American ictivity are good for American morale. So declared our new President, Harry S. Congestion ALLIED'S BOARD will not meet this spring, as it always has done. Directors voted unanimously to waive the meeting, because of congestion in hotels and on railroads. However, the Caravan Committee met in Chicago Wednesday, Thursday and Friday. National officials present were Martin Smith, president, and Abram F. Myers, general counsel. THE NAVY appreciates the benefits granted, in the contract between it and the motion picture industry, for the supply of features and shorts for showings on board ship, and at bases. Testifying at House Appropriations Committee hearings the other day on the new naval supply bill, Captain S. L. Drum, of the Bureau of Naval Personnel, said the contract, in effect since 1919, was very favorable, and that "it would be ill-advised for us to complain because the costs on any comparable basis are very, very, low." The contract provides pictures at five and one-half cents a foot for black-and-white, and nine and one-half cents a foot for those in Technicolor. The new bill provides $7,023,750 for film rentals. These, it is expected, will comprise 30 prints each of 300 pictures, and many short subjects. No Hope? "IF IT were possible to burn in a giant, mass marquee all the 10 to 1,000watt standard light bulbs used in America, the light produced would cover less than two square miles with the equivalent of noontime sunshine," according to the Westinghouse Editorial Service, which credits this depressing statistic to Samuel G. Hibben, director of applied lighting for the Westinghouse Lamp Division. Exhibitors with 60-watt bulbs under their marquees probably would welcome a more conservative experiment. The Cover HERE is symbolism of a militant nation in mourning and in the ordeals of a great war — memory of a great warrior, passing with victory in sight — symbol, too, of the spirit of a determined people, grim in the cause for which they fight, earnest in the shadow of tragedy and boldly facing the hard and trying days to come, difficult in battle and difficult in peace. The eagle on the cover is a reproduction of photogravure presentation in Architecture of May, 1933, from its "Portfolio of the Eagle in Sculpture". The eagle in stone was executed, with power and grace, by Lee Lawrie for the Farmington School at Farmington in Connecticut. It records and stands for these United States of America, and proclaims in graven stone the nation's stand before the world. MOTION PICTURE HERALD, published every Saturday by Quigl ey Publishing Company, Rockefeller Center, New York City, 20. Telephone Circle 7-3100; Cable address "Quigpubco, New York." Martin Quigley, President; Colvin Brown, Vice-President; Red Kann, Vice-President; Theo. J. Sullivan, Secretary; Terry Ramsaye, Editor; James D. Ivers, News Editor; William G. Formby, Field Editor, Ray Gallagher, Advertising Manager; Chicago Bureau, 624 South Michigan Avenue, Chicago, 5; Hollywood Bureau, Postal Union Life Building, Hollywood, 28. William R. Weaver, editor; Toronto Bureau, 242 Millwood Road, Toronto, Ontario, Canada, W. M. Gladish, correspondent; Montreal Bureau, 265 Vitre St., West, Montreal, Canada, Pat Donovan, correspondent; London Bureau, 4 Golden Square, London W I, Hope Williams Burnup, manager; Peter Burnup, editor; cable Quigpubco London; Melbourne Bureau, The Regent Theatre. I"?l Collins St., Melbourne, Australia, Cliff Holt, correspondent; Sydney Bureau, 17 Archbold Rd., Roseville, Sydney, N.S.W., Australia, Lin Endean, correspondent; Mexico City Bureau, Br. Carmona y Valle 6, Mexico City, Luis Becerra Celis, correspondent; Buenos Aires Bureau, J. E. Uriburi 126, Buenos Aires, Argentina, Natalio Bruski, correspondent; Rio de Janeiro Bureau, R. Sao Jose, 61 C. Postal 834, Rio de Janeiro, Brazil, Alfredo C. Machado, correspondent; Montevideo Bureau, P. O. Box 664, Montevideo, Uruguay, Paul Bodo, correspondent; cable Argus Montevideo. Member Audit Bureau of Circulations. All contents copyright 1945 by Quigley Publishing Company. Address all correspondence to the New York Office. Other Quigley Publications: Better Theatres, Motion Picture Daily, International Motion Picture Almanac, and Fame. MOTION PICTURE HERALD, APRIL 21, 1945 9