Motion Picture Herald (Mar-Apr 1945)

and the Motion Picture RESIDE CHAT :ntuckian, discerned potentialities. He had : while become Washington contact for Pathe :ws. A new editor of Pathe News, coming >ng about then, found that there were often usual delays on calls to Pathe's Washington ice. That proved to be because they had to be ayed to Albany. When Mr. Roosevelt became President Mr: :Intyre became a White House secretary and mg with him Stephen Early, who had been, :identally, Washington representative of ramount News. They were of course assislt secretaries because the title of secretary onged in fee simple to Louis McHenry )we. Mr. Roosevelt had, however, turned to ivieland for his public relations staff. They ew their way around, and who. The nation, and this industry, too, became irkedly aware of Mr. Roosevelt when the ancial crisis that resulted in the closings of : banks arrived in the dire year of 1933. That is the first big decision. The Administration was quickly heard from th the National Industrial Recovery Act and functioning instrument the National Recov! Administration, with General Hugh John1 the administrator. | The NIRA and its program was addressed i at all American industry, but the motion :ture was inclined to take it personally. It was : great impingement. The general approach the Act and its program was that, in behalf certain social gains, such as the abolition of ild labor, the establishment of minimum ges and maximum hours, industries would t a degree of tolerance under the anti-trust vs and would be encouraged to draw up for :mselves codes of "fair practise." It was in ashion a sale of indulgences. The motion picture had no child labor, no urs and wages problems but it did seem to ie trade practises, the same of which had had deral Trade Commission attention a while :ore. Anyway there was a new awareness of : Roosevelt administration in the film busi 5S. Sol. A. Rosenblatt, New York lawyer, was pointed deputy administrator of NRA and iigned to the motion picture. A code was INP News of the Day INP Pathe News TEHERAN YALTA Universal Newsreel PRESIDENT Harry S. Truman takes the oath of office, administered by Chief Justice Harlan F. Stone of the Supreme Court, as recorded by the newsreels. drawn, accepted and set to functioning. It had hardly begun when the famed "chicken case" went up to the Supreme Court and the NIRA was killed. Legalistically the expedient had failed, but practically it left deep impress upon all industry, including the motion picture. That was all, however, only a delay in the Administration program. In turn came the now all but forgotten St. Louis anti-trust case, which failed for the Government, but which was again, in a manner, a postponement of program. There developed a conviction among observers that the motion picture had been elected, among other industries, to special attentions as a demonstration, because of its publicity position, for the application of regulative principles. Along came the Temporary National Economic Committee with its industry studies, and conspicuous among them an exhaustive examination into the motion picture. Much of what appeared in the reports to and by that organization, published in ponderous documents in 1937, was to appear again in the bill of com CHECK, representing theatres' Morch plaint in the now still pending over-all anti co//ecfions, presented to President (.Continued on following page) by Nicholas M. Schenck. Acme Dimes oseveft >TION PICTURE HERALD, APRIL 2!, 1945