Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000643
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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Zlie Television's Power lio Influence Opinion The potency of television as a publicity medium itas explained by Sam Cuff, gemeral manager of >uMont television station WABD, New York, itfore the Publicity Club of New York, Inc., at a »ncheon April 16 at the Belmont Plaza Hotel. "There can be no doubt about the efficacy of Revision as a means of influencing public oinion," Mr. Cuff said. "Psychological tests onducted even in television's early years show tat television is at least 10 times as effective as adio in conveying information." Prospects of television as an employment medium were explained before the International .ssociation of Public Employment Services, New "ork, April 17, by Herbert E. Taylor, Jr., direcDr of transmitter equipment sales for Allen B. )uMont Laboratories, Inc. He indicated how Revision and related industries could serve as a leans of combating the employment problems rising from displaced war workers, returning srvice men and the like. rwentieth CenturyFox Leases loston Television Station A Boston television station, owned by the Genral Television Corporation, formerly operated as tation WIXG, has been leased to Twentieth rentury-Fox Film Corporation, according to a oint announcement by Thompson L. Guernsey, resident of General Television Corporation and by 0th Century-Fox. The film company has announced that it will pply for an experimental license to operate the tation, with experimental programing and the use f sound films forming the first phase of the teleision activities. Mr. Guernsey has suggested the combination of notion picture films with a studio commentary in elevision programs as the possible type of news overage of the future. News cameramen would ie equipped with motion picture cameras so that Deal happenings could be portrayed on home teleision screens much in the manner of newreels. Mame Film Classics Managers In New York and Buffalo Irving Wormser, eastern sales manager of Film lassies, last week announced appointments of two iranch managers, in New York and in Buffalo. Seymour Schusel, for a long time with the Columbia exchange in New York, was named (ranch manager in that city. Leon Herman, for nany years salesman with United Artists in the 3uffalo territory, takes over the Film Classics exchange there. Film Classics has obtained a franchise in the ■'hiladelphia area for English films and will begin mmediate handling of the product there in addiion to the exchange's current lineup, according o an announcement by Jack Engel, Philadelphia >ranch manager. The first group of English films ncludes "Thunder Rock," "On Approval," "The Randolph Family," "The Great Mr. Handel," 'Secret Mission," and "They Met in the Dark." Calvin C. Leeder, formerly Warner branch ofice manager in Cincinnati, and before that associited with Warners, in Chicago, has been appointed nanager of the Cincinnati branch of Film Classics )y Albert Dezel, franchise holder for Detroit, Cleveland and Cincinnati. fwo Succeed Stein Al Weinberg and Arline Callies, assistants in he Chicago zone publicity department for Warner rheatres, have taken charge of that department, following the resignation of Larry Stein, for 14 fears head of advertising and publicity, who is opening his own advertising agency in that city. Charles Ryan, assistant zone manager, will act in i supervisory capacity over that department. PICTURE CROSSES A statistical compilation and comparison of Box-Office Performance in first-run theatres Figures directly below picture title compare dollar gross with average gross and show relative percentage of all engagements tabulated. Figures opposite theatre names represent percentage of tabulated grosses to average weekly business based on the six months' period ending January 31, 1945. SYMBOLS: (DB) Double Bill— associate feature title; (SA) Stage Attraction; (MO) Move-Over Run; (AA) Advance Admission. INDEX: Over-all performance percentage figures from previously published final reports appear in Service Data section of Product Digest. See last column of Release Chart for Index. Release "Escape" May 19 Warner Brothers' feature, the story of which concerns the escape of Nazi prisoners from an Arizona camp, "Escape in the Desert," will be given general release May 19, the company announced last week. THE THREE CABALLEROS (RKO) Final Reports: Total Gross Tabulated $472,100 Comparative Average Gross 409,500 Over-all Performance 115.2% BALTIMORE— Hippodrome, 1st week 107.7% (SA) Vaudeville BALTIMORE — Hippodrome, 2nd week 91.1% (SA) Vaudeville BOSTON— MAJESTIC, 1st week 214.2% BOSTON— Majestic, 2nd week 285.7% BOSTON— Majestic, 3rd week 128.5% BOSTON— Majestic, 4th week 114.2% BOSTON— Majestic 5th week 85.7% BOSTON— Majestic, 6th week 71.4% BOSTON— Majestic, 7th week 114.2% BUFFALO— Twentieth Century, 1st week . . . 160.0% (DB) Nevada (RKO) BUFFALO— Twentieth Century, 2nd week . . . 101.6% (DB) Nevada (RKO) •CHICAGO— Palace, 1st week 88.9% (DB) Night Club Girl (Univ.) ♦CHICAGO— Grand, MO, 1st week 109.2% (DB) Night Club Girl (Univ.) •CHICAGO— Grand, MO, 2nd week 97.7% (DB) Night Club Girl (Univ.) CINCINNATI— RKO Grand, 1st week 203.0% CINCINNATI— RKO Grand, 2nd week .... 87.2% •CLEVELAND— Warner's Hippodrome 97.7% KANSAS CITY — Orpheum 117.7% (DB) The Great Moment (Para.) LOS ANGELES— FoxWilshire, 1st week .... 136.7% (DB) The Big Show Off (Rep.) LOS ANGELES— Fox-Wilshire, 2nd week . . . 99.0% (DB) The Big Show Off (Rep.) LOS ANGELES— FoxWilshire, 3d week .... 150.9% (DB) The Big Show Off (Rep.) LOS ANGELES— Guild, 1st week 142.8% CDB) The Big Show Off (Rep.) LOS ANGELES— Guild, 2nd week 109.9% (DB) The Big Show Off (Rep.) •LOS ANGELES— United Artists, 1st week . . . 102.4% (DB) The Big Show Off (Rep.) •MILWAUKEE— Warners 92.4% (DB) What a Blonde (RKO) MILWAUKEE— Alhambra, MO, 1st week . . . 93.1% (DB) What a Blonde (RKO) MINNEAPOLIS— Orpheum 99.0% OMAHA— Brandeis 92.0% (DB) Crime Doctor's Courage (Col.) SAN FRANCISCO— Paramount, 1st week . . . 119.5% (DB) The Big Show Off (Rep.) SAN FRANCISCO— Paramount, 2nd week . . . 87.6% (DB) The Big Show Off (Rep.) SEATTLE— Fifth Avenue . 117.1% (DB) The Town Went Wild (PRC) WASHINGTON— Keith's, 1st week 125.0% WASHINGTON — Keith's, 2nd week 111.1% WASHINGTON— Keith's, 3rd week 70.0% • HERE COME THE CO-EDS (Univ.) Final Reports: Total Gross Tabulated $480,600 Comparative Average Gross 489,800 Over-all Performance 97.1% BALTIMORE— Keith's, 1st week 108.8% BALTIMORE— Keith's, 2nd week 108.8% BOSTON— Boston, 1st week 98.8% (SA) Vaudeville BOSTON— Boston, 2nd week 102.5% (SA) Vaudeville BUFFALO— Lafayette, 1st week 72.6% (DB) House of Fear (Univ.) BUFFALO— Lafayette, 2nd week 82.6% (DB) Destiny (Univ.) •CHICAGO— Palace, 1st week 102.1% (DB) House of Fear (Unkr.) •CHICAGO— Palace, 2nd week ........ 85.1% (DB) House of Fear (Univ.) •CHICAGO— Grand, MO, 1st week 103.4% CINCINNATI— Palace 104.1% CINCINNATI— Lyric, MO, 1st week 92.6% 'CLEVELAND— Warner's Hippodrome 60.0% ♦CLEVELAND— Allen, MO, 1st week 58.8% DENVER— Denver 103.6% DENVER— Esquire 109.8% (DB) Destiny (Univ.) DENVER— Rialto, MO, 1st week 72.4% (DB) Destiny (Univ.) KANSAS CITY — Esquire 103.2% KANSAS CITY— Uptown 87.3% MILWAUKEE— Riverside, 1st week 100.6% (SA) Vaudeville MILWAUKEE— Riverside, 2nd week 100.6% (SA) Vaudeville MINNEAPOLIS— Orpheum 90.0% MINNEAPOLIS— World, MO 1st week .... 100.0% NEW YORK— Criterion, 1st week 141.1% NEW YORK— Criterion, 2nd week 98.0% NEW YORK— Criterion, 3rd week 50.0% PITTSBURGH-Harris 107.6% PITTSBURGH— Senator, MO 1st week 121.6% PROVIDENCE— Albee 117.6% (DB) Her Lucky Night (RKO) *SAN FRANCISCO— Orpheum 130.2% (DB) Destiny (Univ.) SEATTLE— Orpheum 113.6% (DB) Destiny (Univ.) ST. LOUIS— Fox 90.9% (DB) Night Club Girl (Univ.) TORONTO— Uptown. 1st week 138.9% TORONTO— Uptown, 2nd week 103.1% WASHINGTON— Keith's 90.2% e MURDER, MY SWEET (RKO) Final Reports: Total Gross Tabulated $469,000 Comparative Average Gross 428,000 Over-all Performance 109.5% BALTIMORE— Hippodrome 102.2% (SA) Vaudeville •BUFFALO— Twentieth Century 142.4% (DB) What a Blonde (RKO) CHICAGO— Palace, 1st week 114.8% (DB) Her Lucky Night (Univ.) CHICAGO— Palace, 2nd week 80.0% (DB) Her Lucky Night (Univ.) CHICAGO — Grand, MO 1st week 114.9% (DB) Her Lucky Night (Univ.) CINCINNATI— RKO Palace 97.2% CINCINNATI— RKO Lyric, MO 1st week . . . 111.1% ♦CLEVELAND— Palace, 1st week 128.2% (SA) Johnny Long's Orch. •CLEVELAND— Palace, 2nd week 106.8% (SA) Johnny Long's Orch. INDIANAPOLIS— Circle 70.0% KANSAS CITY— Orpheum 101.6% *LOS ANGELES— Pantages, 1st week 125.0% (DB) Eadie Was a Lady (Col.) *LOS ANGELES— Pantages, 2nd week 89.0% (DB) Eadie Was a Lady (Col.) *LOS ANGELES— Hillstreet, 1st week 118.9% (DB) Eadie Was a Lady (Col.) ♦LOS ANGELES-^Hillstreet, 2nd week 86.4% (DB) Eadie Was a Lady (CoL) MILWAUKEE— Riverside 100.6% (SA) Vaudeville •NEW YORK— Palace, 1st week 138.2% ♦NEW YORK— Palace, 2nd week 106.0% ♦NEW YORK— Palace, 3rd week 83.4% OMAHA— Brandeis 89.3% (DB) Eadie Was a Lady (Col.) PITTSBURGH— Stanley 81 6% PITTSBURGH— Ritz, MO 1st week 103.7% PROVIDENCE — RK6 Albee 95.5% (DB) What a Blonde (RKO) SAN FRANCISCO— Golden Gate, 1st week . . . 83.6% (SA) VaudevHle SAN FRANCISCO— Golden Gate, 2nd week . . . 88.7% (SA) Vaudeville ST. LOUIS— Fox 101 1% (DB) Girl Rush (RKO) WASHINGTON— Keith's 83.3% *Post-midnight performances discontinued because of curfew. MOTION PICTURE HERALD, APRIL 21. 1945 If