Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000654
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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BALLYHOO AND EXPLOITATION A\w%-~~-~" — f ■ ■ Harry Ashron, manager of the Uptown theatre, Salt Lake City, tied up with Royal Crown Cola for this plug on "It's A Pleasure". Harold Mortin, manager of the State, Syracuse, N.Y., landed some fine publicity on "Song To Remember" through the use of this effective street ballyhoo. The couple toured the principal thoroughfares, attracting the attention of passersby, resulting in favorable word-of-mouth comment. Left, lithograph cutouts atop marquee of the Esquire theatre in San Francisco were utilized to excellent advantage by manager G. Poplack during the engagement of "Frisco Sal". Right, manager Ben Cohen of the Strand, Cincinnati , also employed marquee cutouts recently. In this instance the occasion was Roy Rogers' latest, "Utah". :. ■ ... ■ ■■ ' ' Advance exploitation on "I'll Be Seeing You" at the Liberty, Seattle, included this attractive display arranged on main entrance doors by manager L. V. Johnson. This anti-aircraft gun was promoted as an exploitation stunt by manager Charles Pincus for "Figthing Lady" date at the Utah theatre, Salt Lake City. 50 MOTION PICTURE HERALD, APRIL 21, 1945