Motion Picture Herald (Mar-Apr 1945)

Page scan 000689 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000689
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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* * * * *** ** THE SPEAKERS table at the western regional meeting in Denver: Charles Walker, Chaplain N. I. Gray, Mort Goodman, Herman Wofaber, Charles P. Skouras, Frank Rickefson, Charles M. Thall, Dave Bershon; R. J. Garland, Colorado coordinator; O. N. Srere and Herb Mclntyre. mittee. One features Secretary of the Treasury Henry Morgenthau in "Mr. and Mrs. America Speaks." With a length of 150 feet, it is narrated by Edward Arnold and produced by Art Silver at the Warner Studio. Lieut. Commander Robert Montgomery, USNR, is featured in ''Straight Talk," another 150-foot subject produced by Jerry Bressler at MGM. A third trailer will star Bing Crosby in "Anybody's Kids," with Leo McCarey directing. This has been produced for the War Activities Committee by RKO Radio and Rainbow Productions, with Earl Rettig handling the production. Coordinating the trailer program is John C. Flinn, with scripts by Harold Mager and Tom Baily. A 19-minute short subject known as the ■"All-Star Bond Rally," featuring such names as Bob Hope, Bing Crosby, Frank Sinatra, Betty Grable, Vivian Blaine, Jeanne Crain, Linda Darnell, June Haver, Harry James and his orchestra, Faye Marlow, Fibber McGee and Molly, and Carmen Miranda, has been produced by 20th Century-Fox. The script was written by Don Quinn, and a special song was composed by James McHugh and Harold Adamson. Some 1,200 prints will be distributed a few days before the drive to achieve full coverage. Trailers Carry Special Bond Sales Slogan National Screen Service is adding to all trailers for distributors a line similar to "Buy Bonds at This Theatre." All news releases will stress the line. A recording of Crosby's ' Buy a Bond" song is available without charge at National Screen Service branches. Bond buttons will be supplied at $3 per thousand, accompanied by a free one-sheet advertising the buttons. A total of 11 40x60's and onesheets are available for theatres desiring them. No press book is supplied for the new campaign. Instead, there is a loose-leaf portfolio of an expandable type to permit addition of new material. It contains some 77 separate ideas for the drive, the majority of stunts obtained from the 3,227 contestants in the contest for the Sixth War Loan. The portfolio is divided into four sections labeled: 1. Bond Premiere, Free Movie Days, Children's Shows ; 2. Publicity, Radio, Newspaper; 3. Exploita JOE ROSENTHAL, AP photographer who took the picture of Marines raising the flag on Iwo Jima, which keys the Seventh Drive, with Sam Pinanski, national chairman, and Joe Kinsky, Dave Wallerstein, Charles Thall and E. W. Street, coordinating chairmen for the east, south, mid-west and west coast. The Iwo Jima photograph is a symbolic theme of the campaign. GEORGE SCHAEFER, Robert J. O'Donnell, Leonard Goldenson, Herman Gluckman and Arthur Mayer, members of the WAC and the Seventh Drive advisoryt committee at the New York regional meeting. tion; 4. Miscellaneous. Material also described includes tieups with the American Legion and national boys' clubs, data on V-E Day celebrations in a "confidential envelope," radio announcements, Hero booths and accessories. A 26-page bulletin, containing selling ideas and information, has been sent to the 1,200 theatre managers and home office executives in Greater New York by the local group. The national committee of "The Showmen's Seventh" drive is headed by Samuel Pinanski, Boston, national chairman. Assisting him are Thomas J. Connors, New York, national distributor chairman and John Hertz, Jr., New York, national director of publicity. Theodore R. Gamble is War Finance director for the U. S. Treasury Department, Washington. Other members of the committee were listed in Motion Picture Herald for April 14, page 17. The names of distributor exchange and area chairmen, exhibitor state chairmen and publicity chairmen were printed in the issue of April 7, page 26. [Showmanship Bond campaigns of proved value, as used by Managers' Round Table members, will be found on the following pages.] MOTION PICTURE HERALD, APRIL 28, 1945 5 13