Motion Picture Herald (Mar-Apr 1945)

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r Integrating the Theatre With Its Community GEORGE SCHUTZ, Editor set in grounds larger than he building itself, with a garden setting into vhich the lobby-foyer area seems to merge, he new Palms theatre in Phoenix. Ariz., ■xpresses the leisure and environmental harnony which many designers call a requirenent of the theatre located in a section jredominantly residential. The Palms is situited in one of the finer residential areas of -•hoenix, about ten minutes by automobile rom the central business district. Architecturally, its exterior is simple and )lain ; with the building avoiding conspicumsness, the theatre attracts notice through ts front landscaping, which is distinctively vorked into the pattern of the building. The heatre is set back 24 feet from the sidewalk, vith the entrance, which is to one side of he axis of the auditorium, facing the street. Fhe area between sidewalk and building is aid with concrete tooled into relatively small squares and roughed into a texture; this pavement, however, is divided into smaller areas and passageways by the landscaping and by promenade canopies of redwood leading to automobile driveways on either side. This setting is for a theatre seating only 772. And the suggestion of leisure that it provides is compactly repeated inside. Entrance is through Herculite glass doors through which theatre and grounds are, in Photograph of the Palms theatre (above) shortly before opening, and (left) a rendering by Hal Pereira, consulting architect, of the exterior prospect. effect, unified ; further, the lobby looks out through plate glass windows 10 feet high, upon plants and a pool; in fact, the pool continues a short distance into the lobby itself, beneath the windows (a unique scheme allowed by the Arizona climate). The entrance lobby is treated as a lounge, with carpeting and an arrangement of furniture on one side. The women's cosmetic room, and all toilet rooms, as well as the manager's office, are reached from this lobby. The manager's office adjoins the ticket booth, which faces the front, on the right side of the entrance. The foyer is entered through an arch. This extends across the rear of the auditorium, but is walled off from it, with jalousie doors at the two aisles. The traffic lanes are kept clear, but at the end of the foyer farthest from the arch this room is treated as a lounge, which is called a "museum," since one wall contains niches 2 feet deep for the display of local works of art. Two tiers of these niches pierce the building wall and are windowed. The end wall contains a large window looking 9