Motion Picture Herald (Mar-Apr 1945)

Record Details:

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out upon garden effects and based by a win dow box containing artificial plants of kind native to Arizona. The auditorium is plain except for a con centration of lighting effects at the front, anc the elaborate copper-colored contour curtair of satin decorating the screen platform Finished entirely in acoustic plaster except fo a keen cement wainscot, the auditorium wall and ceiling are painted a medium blue. Verti cal strips of lighting are spaced along th walls, which approach the proscenium arc! in a series of vertical recesses in which simila lighting spills from troughs against satii drapes. The light sources are cold cathode in blue and gold ; the blue is for running lighi the gold for house lighting, and both are o: dimmer circuits. With three banks, the auditorium seatin is divided into forward and rear sections b a cross-aisle. In the forward section the row are spaced 34 inches, in the rear section 3i inches. Kroehler retracting seat chairs ar installed. These are upholstered entirely ii dusty rose mohair. Construction of the Palms is reinforcei concrete and brick with front facing in whit stucco. The building is 60x 168. Interio trim is predominately redwood. Even poste frames are of redwood. Lobby and foye walls and ceiling are hard plaster, the wall painted deep blue, the ceilings off-white, wit trim in natural redwood. Lighting of both lobby and foyer is b Above is an architect's sketch of the lobby as seen through the windows beneath which extends a pool. On the opposite wall are redwood coming attraction posters. Behind this wall are the toilet rooms. Above is a sketch which indicates the atmosphere of the auditorium better than the photograph below, which was taken shortly before opening. The latter, however, indicates the proscenium area treatment in some detail with the lighting panels installed. 10 The sketch above is of the "museum" in the foyei down lights (lens type) and floor and tabl lamps forming part of the furniture. Requiring no heating, the Palms has ; simple ventilation system introducing ai through grilles on either side of the pro scenium opening. The blower equipment re ceives air that has been humidified by passag through mats kept wet with water from th' city mains, a method adapted to the dry cli mate of Arizona and employed in a numbe of theatres in that area. The Palms, which opened in March, i owned and operated by the Publix-Rickards Nace circuit of Phoenix. The architects weri Lescher & Mahoney of Phoenix, with W. L and Hal Pereira, Los Angeles, Associates. BETTER THEATRES, APRIL 28, 194