Motion Picture Herald (Mar-Apr 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar–Apr 1945)
Leaf #:
000763
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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General Luminescent Corporation, 642 S. Federal Street, Chicago S, 111. Kliegl Brothers, 321 West 50th Street, New York City. McFadden Lighting Company, Inc., 1710 Madison Street, St. Louis, Mo. Missouri Art Metal Company, 3110 Park Avenue, St. Louis, Mo. Rain bo Lighting Fixture Company, 145 West 24th Street, New York City. Voigt Company, 1649 N, Broad Street, Philadelphia, Pa. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. • LIGHTING SYSTEMS, EMERGENCY Bardco Manufacturing & Sales Company, 4031 Goodwin Avenue, Los Angeles, Calif. Electric Storage Battery Company, Allegheny Avenue and 19th Street, Philadelphia, Pa. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. • LIGHTS. SPOT AND FLOOD Best Devices Division of The Forest City Foundries Company, 10516 Western Avenue, Cleveland, Ohio. Brenkert Light Projection Company, 7348 St. Aubin Avenue, Detroit, Mich. Climax Reflector, Inc., 401-3 Schroyer Avenue, S. W., Canton, Ohio. General Electric Company, Schenectady, N. Y. GoldE Manufacturing Company, 1214-22 W. Madison Street, Chicago, 111. Kliegl Brothers, 321 W. 50th Street, New York City. Radiant Lamp Corporation, 260 Sherman Avenue, Newark, N. J. StrobUte Company, 35 West 52nd Street, New York City. Westinghouse Lamp Division, Bloomfield, N. J. • MARQUEES Artkraft Sign Company, Lima, Ohio. Texlite, Inc., 2900 Factory Street, Dallas, Texas. • MATS AND MATTING FOR ENTRANCE AREAS American Mat Corporation, 1717 Adams Street, Toledo, Ohioi Deltox Rug Company, Oshkosh, Wis. Goodyear Tire 4 Rubber Company, 1144 E. Market Street, Akron, Ohio. O. W. Jackson & Company, 290 Fifth Avenue, New York. United States Rubber Company, 1230 Sixth Avenue, New York City. Puritan Manufacturing Company, Trenton, N. J. Waite Carpet Company, Oshkosh, Wis. • MAZDA REGULATORS The Garver Electric Company, Union City, Iud. General Electric Company, ■ Incandescent Lamp Department, Nela Park, Cleveland, Ohio. International Projector Corporation, 88-96 Gold Street, New York City. Westinghouse Electric 4 Manufacturing Company, East Pittsburgh, Pa. • MICROPHONES Amperite Company, 561 Broadway, New York City. Operadio Manufacturing Company, St. Charles, IU. Racon Electric Company, Inc., 52 East 19th Street, New York City. 'RCA Victor Division of Radio Corporation of America, Camden, N. J. Western Electric Company, 195 Broadway, New York • MIRROR GUARDS, PROJECTION LAMP Mirror-Guard Company, 837 Eleventh Avenue, New York City. • MOTOR-GENERATOR SETS FOR D. C. ARC SUPPLY Automatic Devices Company, 1035 Linden Street, Allentown, Pa. General Electric Company, 1 River Road, Schenectady, N. Y. Hertner Electric Company, 12690 Elmwood Avenue, Cleveland, Ohio. Imperial Electrical Company, Inc., Ira Avenue, Akron Ohio. J. E. Robin, Inc., 330 West 42nd Street, New York City. Westinghouse Electric 4 Manufacturing Company. East Pittburgh, Pa. • PHOTOCELL MECHANISMS FOR DOORS AND FOUNTAINS General Electric Company, 1 River Road, Schenectady, N. Y. Westinghouse Electric 4 Manufacturing Corporation, East Pittsburgh, Pa. PHOTOELECTRIC CELLS Continental Electric Company, Geneva, 111. DeVry Corporation, 1111 Armitage Avenue, Chicago, 111. General Electric Company, Schenectady, N. Y. RCA Victor Division of Radio Corporation of America, Camden, N. J. Radiant Lamp Corporation, Newark, N. J. Rauland Corporation, 4345 N. Knox Avenue, Chicago, IU. Western Electric Company, 195 Broadway, New York City. Westinghouse Electric 4 Manufacturing Company, East Pittsburgh, Pa. PROJECTOR PARTS Century Projection Corporation, 729 Seventh Avenue. New York City. OoidE Manufacturing Company, 1214 West Madison Street Chicago, IU. DeVry Corporation, 1111 Armitage Avenue, Chicago, IU. Holmes Projector Company, 1815 Orchard Street, Chicago, IU. WAGNER *7*4*i<docceitt CHANGEABLE LETTERS make your billing required reading. At your theatre supply dealers. Literature and name of nearest dealer will be sent by writing They make a beautiful, vivid display — impossible with any other letters — which attracts attention, pulls in business. Gorgeous, colorful copy, with the brilliance of neon is attained when your regular marquee display light shines through them. By day they afford sharply silhouetted letters which assume third dimensional effect. That's why great numbers of theatres are replacing their old style solid opaque letters with these modern boxoffice magnets. 4" and 10" sizes, in fonts of assorted non-fading colors (red, green, blue, amber and opaque black) from 76 letters up. Colors are permanent, go all the way through the letters. No surface color to chip or scale off. Painting is never required. Strong. Durable. WAGNER LOBBY DISPLAY UNITS Easy to install in any length. Quality steel construction. Attractive white enamel finish. Letters are mounted on the bars or firmly held by clips. ALUMINUM LETTERS available for replacement purposes with those not insisting on 100% advertising value. 218 S. Hoyne Avenue CHICAGO 12, ILL. PM Quafity NATIONAL THEATRE SUPPLY Diriiion of Notnaai.Simrlei'StuilwtrtMe BETTER THEATRES, APRIL 28, 1945 25