Motion Picture Herald (Mar-Apr 1945)

NOW is the TIME Though first preference must be given to military requirements much can now be done to service your needs. Products that were restricted are now available and our engineers are prepared to assist in planning your future lighting installations. Replacements, renovations and post-war construction can be anticipated in detail or procurements assured to avoid delays when peace returns and the victory era begins. A dominant factor, contributing to the attractive beauty of post-war theatres, will be its light ing scheme serving both functional and architectural requirements. We provide lighting equipment not alone for the stage, but for the lobby, foyer, lounge, and auditorium as well. Our suggestions for your theatre will assure a modernized installation. Write us concerning your lighting problem, plans, or desired equipment, and we will promptly respond to your inquiry in a practical manner. Universal Electric Stage Lighting Co., inc. ESTABLISHED 1896 THEATRICAL • DECORATIVE • SPECTACULAR LIGHTING . 321 West 50th Street N EW YORK, N.Y. SPRING STYLES They say that in Spring a young man's fancy turns to love — and deservedly it should in these days of hardship and tragedy — for love makes life worthwhile — but like love the participants make a better impression on each other with smart clothes and if you want to make an impression on your patrons see that your house staff is attired in smart, comfortable and colorful spring uniforms to give that cheerful appearance of Joy, Dignity and Style that only Maier-Lavaty uniforms lend to a first-rate maintenance staff. Send for our Free Color Catalog full of new styles and designs. Make your Uniform Problem our problem by writing for suggestions today. CHICAGO 2141 LINCOLN AVENUE CHICAGO 14. ILLINOIS For entrances. Non-slip. Lies flat. Good scrapeage. Easily handled and cleaned. Black in color. Comes in sheets 29"x63"x?6V' Can be trimmed for smaller or odd shaped areas. FLEXIBLE WOOD LINK MATTING RUBBER MATTING FOR USE IN FRONT OF EXPOSED SWITCHES See your supply dealer or write for prices and literature on matting for safety, sanitation and comfort. Give details of your problems, location, prevailing conditions, size of the area, etc. AMERICAN MAT CORPORATION 1722 Adams Street, Toledo 2, Ohio |A AT T I hi q P ^ AMERITRED SOLID PLASTIC FRICTION MATTING READ THE ADS — they're news! . . . Advertisers' Index on page 30 26 International Projector Corporation, 88-96 Gold Street, New York City. LaVeui Machine Works, 180 North Wacker Drive, Chicago, 111. Motiograph, 4431 West Lake Street, Chicago, 111. Motion Picture Machine Company, 3110 West Lisbon Avenue, Milwaukee, Wis. S. O. S. Cinema Supply Corporation, 449 West 42nd Street, New York 16, N. Y. Wenzel Projector Company, 2509 South State Street, Chicago, 111. Edw. H. Wolk, 1241 South Wabash Avenue, Chicago, 111. • PROJECTORS, J6-MM., HEAVY-DUTY TYPE Ampro Corporation, 28S1 North Western Avenue, Chicago. 111. Bell & Howell Company, 1801-15 Larchmont Avenue, Chicago, 111. DeVry Corporation, 1111 Armitage Avenue, Chicago, 111. Eastman Kodak Company, Rochester, N. Y. Holmes Projector Corporation, 1815 Orchard Street, Chicago, 111. National Mineral Company, 2638 N. Pulaski Avenue, Chicago, 111. Radio Corporation of America, Photophone Division, Camden, N. J. PROJECTORS, STANDARD THEATRE Brenkert Light Projection Company, 7348 St. Aubin Avenue, Detroit, Mich. Century Projector Corporation, 729 Seventh Avenue, New York City. DeVry Corporation, 1111 Armitage Avenue, Chicago, 111. Holmes Projector Company, 1815 Orchard Street, Chicago, 111. International Projector Corporation, 88-96 Gold Street, New York City. Motiograph, 4431 West Lake Street, Chicago, 111. Superior Projector Company, 449 West 42nd Street, New York City. Weber Machine Corporation, 59 Rutter Street, Rochester, N. Y. Wenzel Projector Company, 2509 South State Street, Chicago, 111. ijf , * j 3c PUBLIC ADDRESS SYSTEMS Altec-Lansing Manufacturing Company, 1210 Taft Building, Hollywood and Vine, Hollywood, Calif. DeVry Corporation, 1111 Armitage Avenue. Chicago, EU. The Lincrophone Company, Inc., 1661 Howard Street, Utica, N. Y. RCA Victor Division of Radio Corporation of America, Camden, N. J. S. O. S. Cinema Supply Corporation, 449 West 42nd Street, New York City. Western Electric Company, 195 Broadway, New York City. • RECTIFIER TUBES Baldor Electric Company, 4353 Duncan Avenue, St. Louis, Mo. Continental Electric Company, Geneva, 111. Forest Manufacturing Company, 740 Washington Avenue, Belleville, N. J. General Electric Company, Merchandise Department, 1285 Boston Avenue, Bridgeport, Conn. The Sonolux Company, Inc., East Newark, N. J. Tele-Radio Corporation, 86 Shipman Street, Newark, N. Western Electric Company, 195 Broadway, New York City. Westinghouse Electric & Manufacturing Company, Bloomfield, N. J. A Jet N fllbe T IV V 1 Ik: ' SCI ] Da-I CI hit ft tils: b fot! vs! ; k Lo :■: 8ml II! ! ilG! 1 1. RECTIFIERS AND POWER UNITS Baldor Electric Company, 4353 Duncan Avenue, St. Louis, Mo. Benwood Linze Company, 1815 Locust Street, St. Louis Mo. DeVry Corporation, 1111 Armitage Avenue, Chicago, I1L Forest Manufacturing Corporation, 740 Washington Ave-^ nue, Belleville, N. J. Garver Electric Company, Union City, Ind. General Electric Company, Merchandise Department, 1285 Boston Avenue, Bridgeport, Conn. P. R. Mallory & Company, Inc., 3029 E. Washington.!' Street, Indianapolis, Ind. ' Br Morelite Company, Inc., 600 West 57th Street, New Yorl i :,fa City Motiograph, 4431 West Lake Street, Chicago, 111. RCA Victor Division of Radio Corporation of America Camden, N. J. The Strong Electric Corporation, 87 City Park Avenue Toledo, Ohio. Ward Leonard Electric Company, Mt. Vernon, N. Y Westinghouse Electric & Manufacturing Company, Eas^ Pittsburgh, Pa. ■ hnti Us The V REEL END ALARMS Ace Electric Manufacturing Company, Inc., Shakespeare Avenue, New York City. 145f REELS DeVry Corporation, 1111 Armitage Avenue, Chicago, II Goldberg Brothers, 3500 Walnut Street, Denver, Colo. Neumade Projects Corporation, 427 West 42nd Street New York City. Universal Reels Corporation, 9-16 Thirty-seventh Avenu< Long Island City, N. Y. Wenzel Projector Company, 2509 South State Stree Chicago, 111. REFLECTORS FOR INCANDESCENT LAMPS Climax Reflector, Inc., 401-3 Schroyer Avenue, S. W Canton, Ohio. Reynolds Electric Company, 2650 West Congress Stree Chicago, 111. 'E City. H BETTER THEATRES. APRIL 28, 194 to