Motion Picture Herald (Jan-Feb 1945)

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17th of a series, this national magazine advertisement introduces a new star and a new picture, together with a veteran star and a veteran policy. For in addition to stars, story, stagecraft and so forth, that policy— of combining good picturemaking with good citizenship — is a yital ingredient of Warner Bros, productions. This is a scene from Warner Bros.' newest feature picture: TO HAVE AND HAVE NOT, from the novel by Hemingway. It shows famed screenstar Humphrey Bogart with a girl named Lauren Bacall. We believe that, with the release of this enormously dramatic film, Lauren Bacall becomes one of the most exciting discoveries in the history of motion pictures. • Commenting on Miss Bacall's sensational debut, Jack L. Warner remarked: "Major credit for the discovery of this new star belongs to Producer Howard Hawks, and is in the best tradition of our Company. "For Warner Bros,, since its founding, has made many important discoveries — among them, that motion pictures may be adult, intelligent and mindful of social realities, and still be magnificent entertainment!" HUMPHREY BOGART TO HAVE AND HAVE NOT WALTER BRENNAN • LAUREN BACALL DOLORES MORAN • HOAGY CARMICHAEl A HOWARD HAWKS PRODUCTION Screen Play by Jules Furfhom & William Faulkner TO HAVE AND HAVE NOT (which takes up entertainmentwise where 'Casablanca' left off!) serves booming notice that "combining good picturemaking with good citizenship" is a permanent Warner policy. WARNER BROS. JACK L. WARNER, EXECUTIVE PRODUCER SIGN THAT PLEDGE FOR MARCH OF DIMES!