We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
17th of a series, this national magazine advertisement introduces a new star and a new picture, together with a veteran star and a veteran policy. For in addition to stars, story, stagecraft and so forth, that policy— of combining good picturemaking with good citizenship — is a yital ingredient of Warner Bros, productions.
This is a scene from Warner Bros.' newest feature picture: TO HAVE AND HAVE NOT, from the novel by Hemingway.
It shows famed screenstar Humphrey Bogart with a girl named Lauren Bacall.
We believe that, with the release of this enormously dramatic film, Lauren Bacall becomes one of the most exciting discoveries in the history of motion pictures.
•
Commenting on Miss Bacall's sensational debut, Jack L. Warner remarked: "Major credit for the discovery of this new star belongs to Producer Howard Hawks, and is in the best tradition of our Company.
"For Warner Bros,, since its founding, has made many important discoveries — among them, that motion pictures may be adult, intelligent and mindful of social realities, and still be magnificent entertainment!"
HUMPHREY BOGART
TO HAVE AND HAVE NOT
WALTER BRENNAN • LAUREN BACALL
DOLORES MORAN • HOAGY CARMICHAEl
A HOWARD HAWKS PRODUCTION
Screen Play by Jules Furfhom & William Faulkner
TO HAVE AND HAVE NOT (which takes up entertainmentwise where 'Casablanca' left off!) serves booming notice that "combining good picturemaking with good citizenship" is a permanent Warner policy.
WARNER BROS.
JACK L. WARNER, EXECUTIVE PRODUCER
SIGN THAT PLEDGE FOR MARCH OF DIMES!