Motion Picture Herald (Jan-Feb 1945)

AWARDS A GREAT SERVICE FACTOR IN SHOWMANSHIP OSCAR A. DOOB Director Advertising and Publicity Loew's Theatres Yours of the 18th, appointing me to a judgeship on the Quigley Supreme Court of Showmanship, is appreciated. Of course, I accept. I always welcome any opportunity to cooperate with the Quigley Awards. This activity, in my opinion, is more important now than ever before. With business riding the war boom, there is a temptation to forego much of the showmanship we used to think important but which now may seem unnecessary. Booms can end ; showmanship is a habit that can be lost. Your Awards help keep both alive. JACK COHN Executive Vice-President Cohi-mbia Pictures Corp. I have your letter of December 18th, and I shall be very happy to serve as a Judge on the Committee for 1945. ROBERT M. GILLHAM Director Publicity and Advertising Paramount Pictures, Inc. I have your letter of the 18th inviting me to be a judge of the Quigley Awards Competitions. I appreciate your asking me and will be delighted to act in selection of the winners. GEORGE F. DEMBOW Yice-Pres. in Charge of Sales National Screen Service I shall be pleased to serve on the 1945 Committee for the Quigley Awards. I believe that its purpose in cultivating exploitation, publicity and advertising is the basis of show business and therefore merits full industry support. CHARLES B. McDONALD Zone Manager RKO Theatres I will be very glad to serve on the 1945 Committee for the Quigley Awards. I think this cbntest has a splendid effect nationally, as it serves to encourage the managers in the small towns in the knowledge that the leaders of the industry in New York City recognize them as a factor in our business. LEON J. BAMBERGER Sales Promotion Manager RKO Radio Pictures, Inc. Motion picture show business in all branches should be very grateful to Martin Quigley for establishing and keeping up his awards from year to year through the Motion Picture Herald. Spurred by the distinct honor of winning one of these, hundreds of theatre managers exert their finest efforts in selling their pictures to the public, while the box office, the distributor and producer all reap the benefit of the healthy stimulation. I've had the pleasure of being one of the Quigley Award judges for many years, and inspection of the campaigns in this lively competition has indicated that there's nothing really old-fashioned about any legitimate means of advertising and publicizing an attraction and those who now proudly display the Quigley Plaques have continued to use these dynamic methods. Maybe more of the boys will go out and beat the drum during 1945. If so, it will be all the better for the business, and I for one would like to see them make it much tougher for the judges than ever before. —SAY JUDGr^ MEMO from — S. F. SEADLER VITAMIN] Q FOR 'BeTrea Si Seadler, M-G-M advertising manager, graphically expresses his opinion concerning the Quigley Awards. HARRY N. BLAIR Eastern Advertising Publicity Manager Producers Releasing Corp. I have found in my talk with Exhibitors that the Quigley Awards competitions are placed on a very high plane and much sought after. You are doing a great service in providing added impetus to the proper merchandising of motion picture product. FRANK P. ROSENBERG Director Advertising, Publicity and Exploitation Columbia Pictures Corporation These awards reflect the spirit of our business, and help to whip up that extra effort that transforms an exhibitor into a showman. JOSEPH M. SEIDER President Prudential Circuit The Quigley Awards have definitely and unquestionably become, through their functions, a most important and essential contributing factor to the media for stimulation of box office grosses and the creative ability and general efforts of theatre managers and the men in exploitation. 52 MOTION PICTURE HERALD, JANUARY 6, 1945