Motion Picture Herald (Jan-Feb 1945)

Provides Deserved Recognition for Theatremen" Showmanship Acumen Referring to the last paragraph of your letter: "Exploitation" to me is an all-ennbracing word that symbolizes the harnessing of publicity and advertising to showmanship acumen, in peace times, "Exploitation" — ^thoughtfully planned and properly applied — has proved itself an important force in the effective merchandising of pictures to the public. During the past several years, "Exploitation" within our industry has demonstrated its power in connection with every drive and activity on the home front, whether coupled to motion pictures or not. The work that you are doing, through "Managers' Round Table" and Quigley Awards, to carry the principles and objectives of "Exploitation" to the theatres of the land, has my heartiest endorsement and approval. —BARNEY BALABAN, President, Paramount Pictures, Inc. )WARD M. FAY teatre Circuit Executive ys Theatres, Providence, R. I. May I voice my interest and approval of the continuation of 2 annual Quigley Awards sponsored by Motion Picture 5RALD through the Managers' Round Table? It is a great honor to serve as Judge on the Committee for 45 and I would appreciate being notified as soon as the te is announced for the judging of the contest so I may make ins to be in New York to do my part. ALCOLM KINGSBERG rsident dio-Keith-Orpheum Corp. Many thanks for your invitation to serve as a judge on your )mmittee for 1945 for the Quigley Awards. I shall be glad serve. -BERT DEANE rector Foreign 'Publicity ramount International Films The steadily mounting roster of theatre managers who have tnbed many rungs of the ladder of success through the inspiran they have received by participating in the Quigley Awards intests is the finest proof in the world of the value of these titests to the Motion Picture Industry. . D. BUCKLEY ce-President tited Artists Corporation In my opinion, the conipetition engendered throughout the dustry in the field of exhibition because of the Quigley Awards an important factor in stimulating business, the result of which reflected in box office receipts ; and the intelligent thought and ort put behind many of the prize winning campaigns has been source of amazement to me. VING LESSER waging Director 'xy Theatre Serving as I do each year, keeps up my weekly attention to ur section on exploitation in the Herald. Serving in the Judgj has always given me ideas that have proven practical to our rn exploitation department at the Roxy. R. J. O'DONNELL General Manager Interstate Circuit, Inc. This will acknowledge your letter of December 18th inviting me to serve as a judge on the committee of the Quigley Awards for 1945, and I shall be delighted to accept this appointment. W. F. RODGERS General Sales Manager Loew's, Inc. It is my belief that the competition resulting from the Quigley Awards has served as a very stimulating inspiration to the many showmen throughout the country. LOUIS W. SCHINE Secretary -Treasurer Schine Circuit, Inc. It is my firm belief that the best way of keeping showmanship alive is to maintain it on a competitive basis. In view of this fact, the Quigley Awards have been inspiration to the men in the field to carry on, especially through this trying period. VINCENT R. McFAUL President Buffalo Theatres, Inc. I feel this is indeed a fine method of stimulating exploitation as it is one of the few methods that actually seems to help at the box-office. Certainly the competition brings to our attention some excellent work by the exploiters in our motion picture theatres. CHARLES C. MOSKOWITZ Vice-President Loew's Theatres Thank you for your very kind invitation to serve as a Judge on the Quigley Awards Committee for 1945. I shall be pleased to accept. RUSS EMDE Tone Manager RKO Theatres, New York, Westchester, New Jersey I think the Quigley Award is one way in which the manager can show initiative by stimulating better box office grosses. To the men in the field the Quigley Award is a great incentive. R. B. WILBY President Wilhy-Kincey Service Corp. I have never believed that the managers of theatres received as much credit as they were due for their contribution to the grosses of pictures and I am glad you are continuing this Award that brings to them some degree of recognition. NAT WOLF ■ Division Manager Warner Bros. Circuit Management Through the efforts of Quigley Awards, managers of theatres throughout the country have concentrated more of their eflforts on exploitation ; thus the stimulation of good exploitation has showed increases in the boxoffice grosses. LEONARD GOLDENSON Vice-President Paramount Pictures, Inc. In the past few years with business coming as rapidly as it has to our theatres, we need the form of stimulant that the Awards offer to the showmen of the country. ONAGERS' ROUND TABLE, JANUARY 6, 1945 S3