Motion Picture Herald (Jan-Feb 1945)

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Prompt redesigning of projector carbons to wartime needs became essential, after Pearl Harbor. Long years of research and manufacturing experience enabled National Carbon Company not only to make the needed changes at once, but also to produce "National" carbons that gave virtually the same screen brilliance as before. Aiding us was the welcome technical cooperation of exhibitor, projectionist, and lamp manufacturer. Throughout the many months of war, this cooperation has "paid off" for all concerned. Of special importance is the "dividend" paid off to the war effort by the enormous quantities of cop-, per saved through recovery of copper drippings and stripping of copper from carbon stubs. Because of all these cooperative efforts, patrons have overflowed theaters everywhere for the beneficial relaxation of good movies. Keep Your Eye on the Infantry ... the Doughboy Does It! The registered trade-mark "National" distinguishes products of National Carbon Company, Inc. NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation General Offices: 30 East 42nd Street, New York 17, N. Y. Division Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco BEHER THEATRES, JANUARY 6, 1945