Motion Picture Herald (Jan-Feb 1945)

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ough as a i^ricbasabuiterfly If Formica laminated plastic was a living oiqanism it would just about have to be sired by the turtle, which sometimes lives for centuries, and the butterfly, which exhibits a richness of color unsurpassed by any living thing. Tough? It is border than many metals but it won't tarnish or corrode. It is harder than ebony and it won't crack or chip. Its smooth surface does not stain. It is not dulled by ordinary wear. Colorful? It comes in colors ond shades to harmonize with any decorative scheme ond lends itself to inlays ond patterns. It also comes in popular wood finishes formed by impregnating octuol veneers with plastics covered with on odded layer of transparent plastic. There is cigarette-bum proof grade available for table and fixture tops. THE FORMICA INSULATION COMPANY 4620 SPRING GROVE AVENUE CINCINNATI 32, OHIO The impeccable prewar performance of Formica as panelling, wainscot, column covering. Icicle plates, and furniture and fixture tops in public buildings, hotels, smart shops, swank restaurants, coelttail bars, luxury ships and trains, forecasts a tidal postwar swing to laminated plastic. 1ORMIC& BEHER THEATRES. JANUARY 6. 1945