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Whatever the task...whatever the budget
THERE'S A
usAJRco
COMFORT COOLING SYSTEM
THAT FILLS THE BILL
Business can never afford to forget first principles — that you have to take in more money than you spend, if you're going to count it a profitable operation. Comfort Cooling is a business builder. It is also overhead. Good management gets comfort cooling at the lowest cost.
That's one reason why over 6,000 theatres enjoy Comfort Cooling and Ventilation by usAIRco — for usAIRco Systems are the product of years' experience. . . . usAIRco Systems are engineered to meet the job requirements and the operating budgets.
usAIRco
Kooler-aire Evaporative Cooling
The 100 % fresh air system washes, filters, cools and uniformly dehvers the air to every spot in the house. Cooling costs are figured in pennies per day. Kooler-aire Evaporative Cooling meets the needs of a majority of businesses*
usAIRco
Refrigerated Kooler-aire
The engineered package comes ready for immediate installation. Combines every phase of refrigerated cooling in a single unit. Manufactured in various sizes, it can be used singly or in combination with other units to give the exact capacity you need. Combines every necessary element of a complete refrigeration system; evaporative condenser built in as integral part.
usAIRco
Blowers Washers Coils
Blowers, Washers, Coils are manufactured in various types and sizes to meet a variety of requirements.
PLUi usAIRco ENGINEERING
Always available for counsel, is one of the most experienced staffs in the industry. usAIRco engineers work closely with the Maritime Commission developing new blowers that meet exacting requirements of ship use. usAIRco engineering counsel is a mighty factor to bear in mind. Come V-Day, men experienced in theatre air conditioning will help you get the equipment you need. Write today for details.
UNITED STATES AIR CONDITIONING CORPORATION
Northwestern Terminal • Minneapolis 13, Minnesota
ture projection, he has been an author of mani papers read before the SMPE and has servef on a number of its committees. |
PostWar Boomerang
Countless columns of the press have beei devoted, during the war, to picturing, in uni considered word and imaginative illustration a post-war world of magical ease and comfoij produced by industrial marvels to come wit peace. Much of this has been concerned wit the home. Now the National Association o Home Builders has begun a nation-wide cani paign "to debunk the dream house." That oi ganization found, according to the New Yonji Journal of Commerce, that:
Fifty-four percent of prospective hom' owners whom it interviewed, would not buil( or buy a house if they could not get year around air-conditioning; 62% replied simij larly if they could not use plastics for plumb ing, bathroom fixtures, wall finishing; 27^1 insisted upon movable partitions; all expectec' a home of mechanical marvels.
This is noted here because it has a coun terpart in the theatre field. These pages hav( consistently discouraged such expectationj, with respect to theatre architecture and equip^ ment. The other policy could have made excit( ing reading. But it wouldn't have been truei,
Those who would like to inform themselves in some detail concerning theatre television up to now, will want a copy of "Theatri! Television Handbook for ProjectionistsJi which has just been issued by the RCA Servicl Company, Camden, N. J., and is availabU free. The technology is based, of course, upoiit the RCA system of so-called large-screen teleii vision demonstrated at the New Yorker thea* treinl941. —G.S. •
Index of ADVERTISER <1 in BETTER THEATRE,^
Adler Silhouette Letter Co 2Q|
Altec Service Corp S
American Pop Corn Co 2C]
Automatic Devices Co 2(1J
Ballantyne Co., The 18|l
Bausch & Lorab Optical Co.. . 1^
Continental Electric Co 18
DeVry Corp ISi
Essannay Electric Mfg. Co • 19|)
Fensin Seating Co 19'ii
Forest Mfg. Corp 20-1!
Formica Insulation Co., The 4if|
Goldberg Bros 18, 20
LaVezzi Machine Works 16'
Motiograph Hj
National Carbon Co., Inc 3
National Theatre Supply 9, 17, 191'
Projection Optics Co., Inc 18[
RCA Service Co 13'
Radio Corp. of America 2
Robin, Inc., J. E 13
S. O. S. Cinema Supply Corp 20
Strong Electric Corp., The 12, 18
Theatre Managers Institute 20
Union Carbide & Carbon Corp 3;
United States Air Conditioning Corp 6
Vallen, Inc J5 '
Wagner Sign Service, Inc n j
Weber Machine Corp \q \
Wenzel Projector Co., The 20
BETTER THEATRES. JANUARY 6, 1945 S