Motion Picture Herald (Jan-Feb 1945)

STATEMENTS AND REPORTS ABOUT THEATRE EQUIPMENT. MATERIALS AND SERVICES AND THOSE WHO SELL THEM Lamp Fixture Restyled The fixture brought out early in 1944 by the American Sterilizer Company, Erie, Pa., for applications of the General Electric germicidal lamp, has been redesigned, the company announces. Restyling of the original fixture (described and pictured in the April 29th issue of Better Theatres) has been for the purpose of making it more attractive and adapted to general as well as industrial use. The unit is designed to be either recessed or suspended. • Al Pollack, well known figure in the theatre equipment field for many years, has joined the RCA Victor Division at Camden, N. J.J as product man in charge of rectifiers and generators. From 1919 to 1935 he was in the screen business, first with Minusa Cine, latterly with Walker-American, in St. Louis. Since then he has been a manufacturer's agent, representing makers of various kinds of theatre equipment. . . . RCA also announces the appointment of Max N. Heidenreich as sales manager for 16-mm. equipment in the South, with headquarters in Atlanta. • increase F-Lamp Life Ratings Flourescent lamps of 40 watts or less now have a life rating equalling more than twothirds of the hours in a year, it is stated by the Lamp Departmient of General Electric; and study of these ratings, it is pointed out, indicate potential service much longer than that. l^The significance of these ratings is discussed on page 5 of Better Theatres.] "Former ratings have been based on the assumption that lamps are burned approximately three hours per start. When the average number of burning hours per start is longer than that, longer over-all life results," the announcement states. The new ratings recognize this fact. There has been no change in the fundamental design of the lamps. "The calculated cost of light will be reduced downward by the use of the new ratings," the statement continues. "Where operating conditions warrant it, the use of the longest life ratings will result in the fairest calculation of cost." Prices of the "Slimline" fluorescent lamps recently announced have been set as follows: 42-inch, $1.55; 64-inch, $1.75; 72-inch, $2; 96-inch, $2.70. • Alexander Smith & Sons Carpet Company^ Yonkers, N. Y., has purchased the interests of the Certain-Teed Products Corporation, Chicago, in the Sloane-Blabon Corporation, New York, manufacturers of linoleum. f'Said 'n' Done" is continued on next page) SOUND and PROJECTION EQUIPMENT • Do you need new equipment? Hundreds of theatres are now qualifying. Why not check with your National representative? If you qualify he will help you make proper application and speed delivery. Call him to-day! NATIONAL THEATRE SUPPLY Divliion of National • Sinipl«x • Bfudworth, Inc. [ Buy War Bonds, too! ^^^^ NEW ZIPPER CHANGEOVERS are immediately available in limited quantity. STRONG'S OF FILM AND SOUND • A touch of the toe and it's done — film and sound BOTH changed over fiom one projector to the other. Rapid! Simple! Sure! SYNCHRONIZED! A Zipper does it— designed by and built under the personal direction of veteran Projectionist Larry Strong, I. A. T. S. E., Local 110, Chicago. Universally adaptable. Standard equipment on DeVRYS. Write for details, prices. Essannay Electric Mcinufacturing Co., 1241 South Wabash Ave., Chicago 5, Illinois. CHANGEOVERS i:lEQlR\C MANUFACTURING PRODUCT PATCHES LEATHERETTE U P H O I S T E R Y Q-U I C K LY ! I PATCH-O-SEAT J SOLD EVERYWHERE BY DEALERS SQUARE None genufne without tliis trade mark BETTER THEATRES, JANUARY 6. 1945