Motion Picture Herald (Jan-Feb 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1945)
Leaf #:
000119
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THIS PAGE EXCLUSIVELY FOR EXHIBITORS WHO NEVER JOINED THE MARCH OF DIMES There are only a few thousands of you. Fortunately, some 11,000 theatres with 9,000,000 seats have joined in previous drives. Why not enlist in this 1945 drive and get that swell, tingling feeling from helping save the lives of little Americans — perhaps, kids in your own town. Maybe, your own child! It's a grand feeling. Ask any of the 11,000 exhibitors who were in the 1944 drive and who are enlisting again for '45. Ask them whether taking collections hurt their business, ask them if their patrons didn't respect and honor them for wanting to help this noble charity. Ask them what happened when the 1944 polio epidemic hit their communities. It is interesting to note that once a theatre participates in the March of Dimes, it comes in eagerly year after year. It's easy to do — and it's a Fine, human, American thing to do. No matter how small your theatre may be, even if you are not open seven days a week— you can be important in this drive. We need you! Come on, sign your name to this coupon, tear out and mail to suite 188, Hotel Astor, N. V. C. 4 i I NAME. THEATRE ADDRESS_