Motion Picture Herald (Jan-Feb 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1945)
Leaf #:
000238
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Army Tieups for "Victory A wedding cake with bride and groom, placed in this attractive shadow box which was animated with flasher bulb arrangement proved real attention getter for manager Cliff Loth at the Uptown theatre, N. Y., as advance plug on "Bride by Mistake". Typical of the cooperation extended by the Army to promote "Winged Victory", above, training plane exhibited In Fountain Square, Cincinnati, for I. Bock of the RKO Palace. Right, anti-aircraft lights and parade were arranged by Fay Reeder to herald film opening at the Fox, San Francisco. Pretentious display created by manager Charles Moss at the Criterion, N. Y., for premiere of "Can'tHelp Singing", embodied full-length star cutouts set against white and gold background; Illuminated transparencies on the overhead board and color montages on return panels. Left, advertising manager Vic Sauntlett arranged this window display publicizing "Canteen" at the Orpheum, Seattle. Right, FanchonMarco theatres, St. Louis, acquaint movie-goers with honorable discharge emblems, lobby displays and trailers. The Mas WhoWjurs This Goid Buticn IN Mis upel Has stma Om couhtsy Ik WORL0 WAR I Am HAS SEEN KasoRABtv DtscHARCEO From The ABMEoFoRcti/You Owe Him Your RespktAnI! Thanks For Having Done His Job' 54 MOTION PICTURE HERALD. JANUARY 20, mi