Motion Picture Herald (Jan-Feb 1945)

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Originality. Expressed in SKILL ADS Currently being revived, "Sign of the Cross" gets special advertising campaign for its engagement at the Victoria theatre in New York. Religious theme has given way to stress on spectacle and thrills depicted in the production. USE ITE3 ABX SMILIlia" 'IBISH ETS3 XBt SUILIjlTV/lBISH ZTE9 IB SUILUIl' piTOL CAPHOL CIPITOL UPITOL CIPIIOL C1?IT0L O&PITOL ClPITOl (UfBOL I OT£B! HELD 01X11 HELD Omt HELD OTIBI EXLD Omi HmS lis E713 ASB SUILIin:'' 'IBIeH £TE3 ABS SiCLIHa'' "IBISH mOi CAPITQt OiPITOL 04PIT0I. OiPITOl CAPITOL CAP: I OTZBi HXLl} OVXfil HELD OVSBt EELC OT£BI USE sjss ASS aiiLiaB"'" ibi3e zns ^Jiffl OAfHOL CAPHOL CAFQo;. Cap: I OVBBt HSU) OIBfit TTCf.Tt OVSB! iisa ms ABi smno" PQIIL CAPITOL CAPITOL U Dull '>__)/DTffl TkBi SIOLIHC Capitol capitoi I^OVBBl HELD OTOBI I II3H ETS3 ABE SMI^K PHOL CAPITOL CAPITOI I (mSX HELD 07EBI I [ ir^s AEE simut m ciPi»)& oapitoi I OfEBI HELD 01EBI I tISH ETES AHS SUILIK( iPJTOL CAPITOL CJPITCI I CVEBI mnii 01EB1 I BisH STES AHb aaL: finpL CAPITOL CAPITOI "1 OISBI HaD'OVEBI tisa ETSS AiBB SUILSIC PTOL CAPITOL CAPITOI I 07EBI HELD OTEEt [ Ens ABE SMILDn PITOL CAPITOL CAPITOI I Omi HELD OVEB! USH ET33 APE aULDK tITOL CAPITOL CAPITO: l-eVERJ^HBLD OWHI"i la ETES ABE SUILINi ^HOL CAPITOL fiAPnO ) OTEfi: HELD OVEB: [ ETE ABE SUIL f>ITOL CAPITOL CAPITOL CAPITOL CAPITg; I OTEB! HELD.OVEBl HELD OVEB: (BISH ETES ABB SUILIHO'' PITOL CAPITOI OAPITO: tD OTEB! EELS Sure,ll'iSleaiyour Heart Itiiiay! JUST AS rr HAS THE HEARTS OF RECORD CROWDS THIS PAST WEEK I THERE'S EVERYTHING HERE TO MAKE YOUR HEART CLAD I' f./yj CAPITOI EHJ OfXSJ HELD i Lua* 'lEia ms ab : L CAPITOL CAPITOL CIPHOL CAPHOL) BILD OVEBI HELD Omi HtlBml BUS <m BTE3 AIB aUILIEO" "IBIS W AB SHILl OL QiPIIOL CAPITOL OAlUOl OAPnOL OAPHOl ' IBl HELD OTEBI HELD OVEBI HELD OTfBI HBU -OVUI HfiLD < SMILIHC" "IBISH EIES ABE aaLIIO" "IBISH <ns ABE ! ^^^■i^^^^^H^^^HXTOL Qipmi, caphol , !l HEU) OVlBt EELS ( I XTB ABE ! InoL dtPiioi CAnioiV |l HELD OSBl BBD I "IBIS HB.AJS : ■11(3. OAPITOL CAPIIOl i It BlUt OTIII HELD Oi; ■•IBISH ETB AB : llTaL OITDOL CAPim \ |t HIU) OVSV HKUl OV 'vam ms AB ! lOL CAPITOL' GAPITOl ( HELD OnU HBUI ( ■riBIS CB IHI \ IrroL oipiTOL ( HEU> OflBfiHELD ( llEISH XtiS AB X llTOL CtfROL CAPITOL) ftt uyEBi.^u> ( "IBUH ms AB ! ■iTOL CAPITA CAPITOL | \\ HUS OVESl EBI2> < "IBIS ZIE3 AB ! ■HOL (UPITOL CAPIip;^ |l 5EII OVEBI BlUI ( "IBiaDltlKS ABS i VICTORIA Broadway & 46th Street Manager Len Bishop ^^i>^W ^ i figured out a clever device to call attention to his holdover of "Irish Eyes Are Smiling" at the Capitol, Winnipeg, in Canada. The suit of his effort is pictured herewith. Inset and white on black announcements are set against background of rewritten matter reiterating selling message. i&iTOL cap; iBI HELD OVEBl 'IBISH ETS ABE TiPITOL CAPITOL OAPITOL Z. OVEB! HELD OVEB! HELD OVES! 'EIES ABE SULDKi" "IBISH ETES ABE SUII^ ITOL mPITOL OAPITOL CAPITOL CAPITOL CAPITOL CAPI! TlD OVEBI HELD OVEB! HELD OVEII HELD OVBBt HELD OVEBI HELD CVEXI HELD ( rmc "IBISH srss ahe smiliho" "ibish eies aee smilibg" "ibis eib abe : pL OAPITOL CAPITOL C>yTOL CAPITOL CiJITOL CAPITOL OIPITOL CAPITOL CAPITOL \ HI mm re starting FRTOAY ^ And Haw/I PALNS STATE rv. Blumberg, advertising and pubicity head for Warner's theatres in he Philadelphia area, devised his own id campaign for "Meet Me in St. .ouis", Injecting copy for local conumptlon with good results. LAST DAY • "RAINBOW ISLAND" " Technicolor .nj "The Great Moment" Ben Adler did the pen work on this attractive layout for George Kelly, advertising and publicity manager for the Warner houses In New Jersey. Catch copy which predominates the ad and commands attention from the newspaper reader Is strikingly Illustrated in this layout by Alice Gorham of United Detroit theatres in Detroit. ONAGERS' ROUND TABLE, JANUARY 20. 1945 61