Motion Picture Herald (Jan-Feb 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1945)
Leaf #:
000263
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

The "shorts" she sees at the movies are a big help to the family purchasing agent. The non-stop War Bond and Stamp drive by exhibitors has brought in millions. Many a WAC made up her mind to enlist . . . "at the movies." Informational "shorts" remind the housewife that kitchen fat is indispensable to victory. The movie houses of America sent thousands of blood donors to the Red Cross. The movies "sell" the kids on getting in the scrap — and, what's more important, keep them sold. WE'VE all been in this war so deeply, and for so long, that it's hard to remember back to the days when we thought that wars were fought by fighting men alone. One of the most important and most effective of the "recruiting officers" who are making this everybody's war is the motion picture exhibitor. Hundreds of hours of theater time have been contributed to the showing of films designed to enlist men and women for the war plants ... to recruit for the armed services, the merchant marine, and similar organizations ... to help fight inflation ... to keep the scrap tin coming in, and the kitchen fat and waste paper rounded up. Millions have been collected for the War Funds. And when it comes to selling War Bonds and War Stamps, the exhibitors, their cashiers, and their volunteer workers not only have smashed quotas right and left during the drives, but have kept the money rolling in when the going is toughest — in between the drives. Eastman Kodak Company, Rochester, N.Y. J. E. BRULATOUR, INC., Distributors FORT LEE CHICAGO HOLLYWOOD Every war drive counts heavily on the exhibitor of a series o( advertisements by KODAK testifying to the achievements of the movies at war