Motion Picture Herald (Jan-Feb 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1945)
Leaf #:
000316
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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ROUND TABLERS' EXPLOITATION At Loew's State, Providence, R. I., manager Joe Sanaartano steals a jump!>n the March of Dimes collections by offering a War Bond Prize to the pattii correctly guessing the number of dimes in a large bowl. Each patron v. contributes is eligible for free guess. Tieup with newspapers and radio, with RKO Albee as collection depot for books for servicemen, served as fine publicity getter for manager J. Alexander's date "Hollywood Canteen". on TCf HliiCQL . .w-.^-"^**^' J. M. Archer of the La Scala cinema in Glasgow, Scotland, recently put on extensive campaign to promote "None Shall Escape"; at left is his lobby display. mm' ROY M Above is manager Lou Mayer's attractively designed front for "Can't hielp Singing" at the Palace, Chicago. Right, ballyhoo employed by manager Larry Grieb at the RKO Albee, Brooklyn, attracted plenty of attention to current engagement of "House of Frankenstein". Effective front was created by manager M. D. Cohen of the Uptown, Kansas City, exploiting "Lake Placid Serenade". 52 MOTION PICTURE HERALD, JANUARY 27, I