Motion Picture Herald (Jan-Feb 1945)

11 Direct Box Office and Showmanship Stimulantl — Say Manageri CHARLES PINCUS Manager, Utah Theatre Salt Lake City, Utah There is no need for me to tell you that the first thing I do when we receive the Motion Picture Herald is to turn to the Manager's Round Table section and look for gags, stunts and ideas being executed elsewhere that can be adapted for local use. I have gone on record regarding this subject before and it is still my opinion that this section is invaluable to theatre managers. It's kept "hot" and never gets stale. I am frank in stating that I get many ideas from it used by managers everywhere. CLIFF LOTH Manager, Uptown Theatre New York City It was with a great deal of personal gratification that I learned my efforts of the past year had been chosen for recognition by the Quigley Awards Judges. I want to take this opportunity to thank the judges for their kind consideration, and at the same time commend the Motion Picture Herald for its interest in this sort of promotion. GERALD M. PAULMIER Manager, Maplewood Theatre Maplewood, N. J. That the most prominent men in our industry should give their time to this contest is proof sufficient of its importance and it is with the greatest pride that I accept this recognition of my efforts. Such Award adds new vigor to my plans for enhancing the value — the appeal to the public — of attractions to be sold through the box office. A Quigley Award winner stands head and shoulders above those managers who didn't even try and is always congratulated by those who entered the contest but were not as fortunate. HARRY A. ROSE Manager, Loew's Majestic Bridgeport, Conn. In my estimation, the Quigley Awards are a certain goal that every manager, with any ambition, seeks to attain. It is an incentive to improve on past efforts, for it not only shows results at the box office, but as in any competitive business, attention is always focused on the go-getter. I would say that eventually these efforts must be recognized, as all circuit heads are interested in any activities that increase the weekly gross. SID J. DICKLER Manager, Belmar Theatre Pittsburgh, Pa. An old showman at heart and a firm believer in exploitation and public relations, I am 100% in accord with the idea of the periodical awards for theatre men. As far as I'm concerned, those few Awards that I have garnered have stimulated my interests and created a great desire in my mind and Quigley Awards Contenders The men and women listed below have submitted evidence of showmanship within the pa^^ fortnight which justified their names being placed on the list of outstanding showmen. JOSEPH BOYLE Broadway, Norwich, Conn. . LIGE BRIEN Enright, Pittsburgh, Pa. GERTRUDE BUNCHEZ Cenlury, Baltimore, Md. LES CAMPBELL Strand, Trail, B. C, Canada ARNOLD J. COFFEY Carolina, Hickory, N. C. CLAYTON CORNELL Sfrand, Amsterdam, N.Y. ROSCOE DRISSELL Loew's State, Norfolk, Va. GEORGE FREEMAN Poli, Springfield, Mass. SAM GILMAN Loew's, Harrisburg, Pa. SAM HEBSCHER Nola, Ottawa, Ont., Canada J. D. HILLHOUSE State, Galveston, Tex. ELLlOn JOHNSON Maico, Memphis, Tenn. PHIL KATZ Kenyon, Pittsburgh, Pa. JAMES KING RKO, Boston, Mass. ARTHUR KOCH Proctor's, Mt. Vernon, N.Y. GEORGE KRASKA Loew's Orpheum, Boston, Mass. CLIFF LOTH Uptown, New York City JACK MATLACK Broadway, Portland, Ore. LOU MAYER Palace, Chicago, III. R. E. MAYNARD Savoy, Hamilton, Ont., Canada LESTER POLLOCK Loew's, Rochester, N. Y. PAUL D. ROBINSON Capitol, Worcester, Mass. MORRIS ROSENTHAL Poli, New Haven, Conn. J. G. SAMARTANO Loew's State, Providence, R. I. CHUCK SHANNON Columbia, Sharon, Pa. LARRY STEWART Gopher, Minneapolis, Minn. S. L. SORKIN Keith's, Washington, D. C. MICHAEL STRANGER State, White Plains. N.Y. HELEN WABBE Golden Gate, San Francisco, Calif. KATHLEEN LAMB WHALEN Lucas & Jenkins, Macon, Ga. heart to shoot for bigger and better things in the theatre world. It does a fellow good to get a "pat on the back" now and then and to see various mentions of your efforts in the Motion Picture Herald is definitely "a shot in the arm." MICHAEL STRANGER Manager, Poli-College Theatre New Haven, Conn. There is one front on which all theatre men can serve, and that is, the showmanship front. Perhaps there are various reasons why managers endeavor to exert themselves along such lines. Two of my reasons are : The heads of my circuit who are always interested in our campaigns, whether it is selling the picture or something for the Government. The other is the Quigley Awards. There is an old saying about sticking to the plough until you have reached the end of the furrow and if this means enhancing the value of my attractions at the boxoffice, then that's for me. JOSEPH D. NEVISON . Manager, Bromley Theatre Philadelphia, Pa. In my opinion, the Quigley Award plan and the Manager's Round Table idea are two of the most stimulating factors in show business promotion. Recognition for effort is undeniably an incentive for continued effort and creative planning in exploitation. The Manager's Round Table is of inestimable value in placing in the hands of all showmen, the most productive ideas of others. ARNOLD J. COFFEY Manager, Carolina Theatre Hickory, N. C. The Quigley Award is a great factor ir stimulating one to be more conscientious and to put more effort into showmanship to make your theatre the talk of the town anc more than double the box office grosses. It is especially helpful to us one gallus small town managers whose closest bid tt fame is an occasional line in our local sheet or having some fan from over 'Catfish' wayj remark, "My, Hain't that a pretty front." Quigley Awards gives one inspiration, something to work for and brings mention for recognition throughout the land. BOB COX Publicity Director, Schine Theatres Lexington, Ky. While sitting here I cast my eyes towards' the wall directly in front of my desk where' my last Quigley Award hangs and my thoughts drift back to a period back in 1941. A period when I was casting about for the' kind of job that I felt I was suited for . . . tO; make a long story short and very sweet, these very same Quigley Awards were in some measure responsible for my being with the" Schine organization. I am fully aware that our entire organiza-j tion is cognizant of the value of the Award" system and on many instances have heard itmentioned. To my mind one of the greatest features!' of the Quigley Awards is that it gives an'equal chance to every showman, whether he is in a town of 1,200 or a city of millions.j| That is what adds incentive to our work. 56 MOTION PICTURE HERALD, JANUARY 27, 1945,