Motion Picture Herald (Jan-Feb 1945)

Alexander Helps A.A.F. Hospital Build Canteen Joseph Alexander, of the RKO Albee theatre in Cincinnati, ushered in "Hollywood Canteen" with a tieup to a nearby camp in Ft. Thomas, Kentucky, which is being transformed into an A.A.F. hospital. Alexander visited it and interviewed the commanding officer. Among the extra-curricular projects contemplated was a canteen for the GIs. Alexander volunteered to help build one. Using "Hollywood Canteen" as a catapult, he visited Station WCPO and pointed out to the station manager where goodwill could be achieved in assisting this drive. The station promptly allowed itself to be drafted and started pounding with spot announcements for the canteen and "Hollywood Canteen." Citizens were urged to bring magazines to the theatre lobby, from which they would be sent to the hospital. The hospital has two half-hour broadcasts, parts of which were dedicated to the stunt via special arrangements of "Hollywood Canteen" music and interviews by soldiers who had visited the canteen. The station devoted parts of its "Breakfast at the Netherland Plaza" program to the drive. The routine channels were widely used. Four stations which employ record programs used the "Hollywood Canteen" songs with the appropriate commercials. Juke boxes throughout the city carried special stickers. Gets Good Radio Cooperation With Theatre Announcements Disc jockeys on four stations — WCPO, I WSAI, WKRC and WCKY— played "Hollywood Canteen" music on all their sustaining programs. In return for an enlarged record made by the sign shop and placed in the lobby, the Columbia Record Company plugged the music and the picture in all music shops. The Harris Specialty Shop, whose windows face the busy arcade in the Netherland Plaza through which all Cincinnati department store shoppers parade, devoted a window to the stills of "Hollywood Canteen." Windows and counter displays also were set up in other locations, including music shops and department stores. Ka+z Promotes "Janie" Contest In Local Newspaper Jack Katz at the Roosevelt theatre, Chicago, promoted the Downtown Shopping News to sponsor a "Janie" contest as part of his advance i exploitation on the date. Girls were nominated ;l by their schools and judged by Jack, Lou Breese, orchestra leader at the Chicago theatre, and Charles Schooff of the Shopping News. A "Janie" fashion show was held at Carson, Pirie & Scott, the models parading against a background of Joyce Reynolds blowups. Eighteen hostesses at the Service Centre named "Janie" were invited to the opening and their pictures taken. Lx/act* "Tjcatlax AUktlei On Any Subject ' 1327 S. WABASH AVE. CHICAGO 5, III. MANAGERS' ROUND TABLE. JANUARY 27. 1945 The Exhibitors' Honor Roll The War Activities Committee has awarded sterling silver medals of honor to the following list of theatremen for extraordinary services during the Sixth War Loan Drive. Listing is by regional arrangenaent, although by no means complete. As additional names are received from the War Activities Committee they will be published. CONNECTICUT George Comden, Westport; Albert Pickus, Stratford; George Wilkinson, Wallingford; Irving Cooper, Stamford; Ernest Dorau, Middletown. Fred Greenway, George Landers, Henry Needles, Hartford; Michael Stranger, William Brown, Jim Darby, Dr. J. B. Fishman, Maurice Bailey, Barney Calechman, David Cherman, Lou Brown, Morris Rosenthal, William O'Connell, all of New Haven ; Joseph Boyle, Norwich ; Matt Saunders, James Tobin, Ed Riha, Harry Rose, Al Shuman, Jack Schwartz, all of Bridgeport; Dennis Rich, BristoL A. Machalski, South Manchester ; J. J. Scanlon, Torrington ; J. R. Shields, Ansonia ; Randolph Mailer, New Britain ; E. J. Harvey, Danbury ; Dave Magliano, Windsor Locks ; Russell Barrett, Willimantic ; Miss MoUie Stickles, Meriden ; Walter Murphy, New London ; Jack Sanson, Manchester ; J. S. Borenstein, New Britain ; Al Hamilton, South Norwalk ; Miss Julia Smith, Waterbury; Paul Klingler, Waterbury. SOUTHERN CALIFORNIA Harry Olmstead, Warner, Fresno ; Robert W. Quertermous, Warner, Fresno ; Bill Osborne, Granada, Santa I3arbara ; William H. Loftus, the California, San Pedro ; Welder Daniel, Ritz, San Bernardino ; Harry Schlinker, Warner, San Pedro ; Victor Rosen, the Beverly, Beverly Hills ; Rose Kaplan and J. H. Rodgers, Warner theatre department; Mort Goodman, director of advertising, Warner theatre department in this territory ; Oscar Kantner, Warner theatre exploitation department ; John McManus, Warner, Hollywood ; James Brinton, Warner, Huntington Park ; William Hendicks, Warner Downtown ; Oscar Gilbertson, Warner theatre department; Leo Hershon, Wiltern, Los Angeles ; Roy D. Fox, Warner theatre department; B. H. Wallerstein, assistant Warner theatre zone manager; Harry Wallen, Paramount, Hollywood; James H. Rorn, and Shari Jaye, Paramount, Hollywood ; Rube Wolf, Russ Stapleton, Charlotte Rohrlich and Willis Kinear, Paramount Downtown ; Nat Holt, former RKO theatre division manager, now producing for RKO ; M. A. Anderson, RKO Hillstreet, Los Angeles ; Eddy Meek and Morris Schreibman, RKO Theatre advertising and publicity ; and Genevieve Rupp, Pantages, Hollywood. VIRGINIA Frank Stover, Reed, Alexandria; J. C. Caldwell, •Lee, Appomattox; W. S. Hemlin, Buckingham, Arlington ; Mrs. D. H. Covington, Ashland, Ashland; J. C. Stanley, Liberty, Bedford; Manager, Clarke, Berryville ; T. D. Field, Lee, Bluefield; J. M. Goebel, Cameo, Bristol ; G. M. Sundy, L. G. Evans, Wardley, Callao; Alex Thompson, Paramount, Charlottesville; J. W. Blair, Chatham, Chatham ; B. F. Sothern, State, Clarksville. Charles McKinney, Masonic, Clifton Forge; C. G. Dyches, Clover, Clover ; F. I. Martin, Pitts, Culpeper ; Charles L. Abercrombie, Manager of Capitol, Danville; Manager, Villey, Edinburg; Sam Roth, Pitts, Emporia ; J. E. Gleeson, State, Falls Church ; Marguerite Trent, State, Farmville ; H. E. Wise, Castle, Finecastle; C. W. Curtiss, Colonial, Galax; J. B. Farinholt, Edge Hill, Gloucester. Henry A. Clark, Virginia, Harrisonburg ; W. R. Tanner, Free State, Kenbridge; W. W. Collier, Fairfax, Kilmarnock ; Mrs. Mary Oliver, Tally-ho Theatre, Leesburg; Ralph I. Daves, State, Lexington ; H. Talley, Louisa, Louisa ; Willis Grist, Jr., Paramount, Lynchburg. Henry W. Marple, Pitts, Manassas ; Mrs. F. D. Carper, John Garst, Roxy, Martinsville ; Mrs. Elizabeth Whitney, J. D. Simpson, Hollywood, Middleburg; William Dalke, Hi-Way Theatre, New Market ; Leonard Gordon, Palace, Newport News ; A. V. S. Clark, Paramount, Newport News ; J. H. Liclitman, Booker-T Theatre, Norfolk. Roscoe Drissell, Loew's, Norfolk ; W. S. Wilder, Newport, Norfolk; Pierre Boulogne, Norva, Norfolk; Manager, Rosna, Norfolk; S. H. Northington, H. Reuben, Century, Petersburg; Robert Levin, Colony, Portsmouth ; Manager, Jack Williams, Gates, Portsmouth ; Robert P. Beamer, Pulaski, Pulaski ; Earl Horne, Radford, Radford ; Robert Coulter, Byrd, Richmond; Mrs. M. Stevenson, Frank O'Brien, Colonial, Richmond. Brock Whitlock, Loew's, Richmond; Pete Lichtman, George Clarke, Walker, Richmond ; Elmore Heins, American, Roanoke ; Otto Whittaker, Jr., Grandin, Roanoke; H. K. Nicholas, Jr., Victory, Scottsville ; Carrie E. Fulgham, Smithfield, Smithfield; Carrington Waddell, Princess, South Boston ; Chris Geoghegan, Colonial, South Hill ; Frank Shaffer, Dixie, Stauijton. Jack W. Fretwell, Visulite, Staunton; Manager, Strand, Strasburg; Roy Richardson, Harry Roth, Chadwick, Suffolk; C. Bristow, Rapanna, Urbanna ; W. F. Crockett, Bayne, Roland, Virginia Beach; Manager, Fauquier, Warrenton; J. Ellison Loth, Wayne, Waynesboro; Chas. W., Denmead, York, West Point ; Lamar Keene, Capitol, Winchester; John D. Conner, Pulaski, Pulaski; George Stitzer, Byrd, Richmond; S. C. Gordon, Mrs. Gertrude Peace, Venus, Richmond. S. B. Tucker, George Roberts, State, Richmond; T. J. Rayfield, Capitol, Richmond; Mrs. Bertha Brothers, Bellevue, Richmond; Mrs. Reba Wilburn, Brookland, Richmond; W. F. Ballenger, Grand, Richmond; C. T. Leahey, Westhampton, Richmond; Dixon Miller, Arlington, Arlington; Mark Gates, Wilson, Arlington ; R. S. Martin, Lee, E. Falls Church; Wade Pearson, Ashton, Arlington ; D. C. Womack, Ashton, Arlington ; H. O. Green, Bluebird, Petersburg; B. W. McGee, Rex, Petersburg; Mrs. Florence Moss, Regent, Petersburg. H. Schultz, American, Roanoke; H. T. King, Broadway, Broadway ; Mrs. Dan Weinberg, Edward S. Taylor, Rockbridge, Buena Vista; W. C. Parker, Mecca, Chase City ; R. Clarke, New, Keysville ; D. F. Aleshire, Page, Luray ; Manager, Warwick, Newport News ; Jeff Hofheimer, Visulite, Norfolk; Morton G. Thalhimer, Neighborhood, Richmond. Sam Bendheim, Jr., Neighborhood, Richmond; Charles Grimes, Dixie, Staunton; Hunter Perry, Dominion, Charlottesville ; Frank Falls, Academy, Lynchburg; John Fox, Accomac, Accomac; C. A. Posey, Jefferson, Roanoke ; Ashton Rudd, Roanoke, Roanoke. J. E. McLemore, Salem, Salem ; Mrs. G. C. Clanton, Dew, Tappahannock ; Stanley Barr, Colonial, Portsmouth ; Jay Kimmel, Elco, Portsmouth ; Hal Lyons, Lyons, Franklin ; Harry Robertson, Visulite, Covington, and Vivian Brown, Loew's, Richmond. Sees "Marietta" 49 Times When a patron recently traveled to Bridgeport, Conn., expressly to see "Naughty Marietta" for the 49th time, playing currently at the Loew Poll Majestic theatre, Harry A. Rose arranged for photographers to take pictures of the woman which broke in the local papers. Campbell Promotes Co-op Page In advance of "The Very Thought of You" at the Strand theatre. Trail, B. C, Les V. Campbell promoted a full page of cooperative ads, each of which was tied directly to the picture. A contest angle was injected with words misspelled in the various ads. 57