Motion Picture Herald (Jan-Feb 1945)

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ACCENTING USE fOF WHITE SPACE SORRY. Moss Hart. But Your "WINGED VICTORY" Will Have To Wait Because I Am THIRP tVHK jKDULTS, «NLYt "GREAT!" Shaw. Fm Prens It Eg gjtcus fL-pt^ (»'7i> ■ k mm detrmi mm I Now! in Irv Blumberg, Warner publicity direcfor Philadelphia, put strong accent on Ronaance for the campaign on "Together Again". HURRY. « and See TbU GREAT SHOW TO-DAY ! Right, Carlo Vannicola and the boys at the RKO Keith Memorial in Boston came up with this flashy holdover ad on "Princess". Charles Stevens, RKO ad man in Chicago, attracted atiention and comment with this unusual display announcement for "House of Frankenstein". P. D one-column Mullins & Worcester, Robinson 'drew this reverse slug used by the Pinanski Mass. he in DVMBO ALLINTECHNICOLOR Right, one of Jay Wren's smart layouts on "Double Indemnity". Jay is advertising director for the Adams theatres in New Jersey. AN ODEON THEATRE Left, hand-drawn holdover ads were employed by R. E. Maynard, manager of the Savoy theatre, Hamilton, Ont., plugging "Bambi" and "Dumbo". Marie Meyers of U. D. Theatres' ad department used plenty of white space, and to good advantage, in the above reproduction. LAST 2 DAYS • THE STORY OF DR. WASSELL " MANAGERS' ROUND TABLE, FEBRUARY 3, 1945