Motion Picture Herald (Jan-Feb 1945)

ied to the marquee, with the result that the bbing and sockets had to be cushioned. Where an upright sign is contemplated, in ddition to the marquee, the same planning irecautions should be exercised as suggested or the marquee. Upright signs can be a source if future headaches and expense if designed ,nd erected haphazardly. When the sheet metal is applied to the narquee, especially on the soffit or ceiling, the eams should be soldered rigidly and as airght as possible. Driving nails into the seams, lay, every 4 or 6 inches, will allow the metal etween the fastening points to belly-up in lime, with the result that dust, dirt and water kill enter readily to cause possible electrical horts. At best a nailed job will look very insightly, in either pebled or flat finished netal. j Where holes are cut out in the metal of jhe marquee ceiling for small spotlights, the loles should fit the reflectors very closely and lave reinforcing metal roundels or crossed ^jron bars for rigidly supporting the weight of hese fixtures. This metal should not be made |o carry any load, no matter how small, be:ause of its light gauge or thickness it will ielly-out in time. Where the metal butts up jgainst walls or other obstructions and a tight Jtting cut cannot be made, the opening or Openings should be caulked tight with a caulk!pg cement gun. 1 When metal is used to cover the roof of the narquee, it is best to solder the seams tightly ogether; if nails must be driven into the netal for rigid fastening, the nail heads should € soldered air-tight. The metal sheet should un in one piece from the top of the roof up '|nd under the top of the attraction board oping. In this way the roofing work will be 'laid out so that there will not be a seam at he corners where the top of the roof meets ^he upright face of the attraction board enlosure. ICHTINC PROVISIONS In figuring the best depth for the attraction card enclosure, consider the average to be 2 inches for incandescent lamps, and 10 inches Inhere fluorescent lamps are to be used for ackground lighting. For best results, the [jjicandescent lamps should be installed so that eir centers are 2 inches from the back of be well and are spaced about 10 inches apart. Vith 4-foot width or height of the well in the ttraction board structure, five rows of incanescent lamps can be easily used, with a spacijig of inches. When the lamps are to be paced 12 inches apart only 4 rows can be btained. For the proper light reflection from the ^ell, the back portion should be porcelain Eamel ; if it is flashed with metal, the surface ould be covered with several coats of a good rade of casein paint. For a running border of incandescent lamps, 4-circuit flasher is generally used with iamps of either 3, or 6, or 7 watts, spaced on to 4-inch centers, having clear glass reflector jjdapters. When fluorescent lamps are used for backJround lighting of the attraction board, they pould be spaced on about 10-inch centers and stalled up against the rear surface of the ell. However, whenever possible these lamps jiould be so located that their center lines run n the same center line as the letters in the ETTER THEATRES, FEBRUARY 3 1945 FOR A VIVID DISPLAY — impossible with any other letters Permitting full utilization oi the light which shines through them, Wagner Translucent Plastic Changeable Letters give the colorful brilliance oi neon by night (and sharply silhouetted copy by day.) They attract attention, bring life to your billing, make sure that it's read. That's why great numbers of theatres are replacing their old style solid opaque letters with these boxoiiice magnets. Available now and without priorities in 4" and 10" sizes, and in fonts of assorted colors (red, green, blue, amber and opaque black) from 76 letters up. The beautiful, non-fading colors go all the way through the letters. There is no surface color to cliip or scale off. Painting is never required. These strong, durable letters work equally well outside on the marquee or inside in Wagner Lobby Displays. Wagner Lobby Display Units are qualify constructed of pre-war materials. Made of sheet steel, with attractive white enamel finish, they are easy to install in any desired length. Letters are mounted on the bars in the middle or firmly held in position at the top or bottom by slipping under the clips. Aluminum Letters for replacement purposes and for those who do not insist on 100% advertising value. NOW AVAILABLE See your theatre supply dealer or write for literature and name of nearest dealer. Wagner Sign Service, Inc. 218 S, HOYNE AVENUE CHICAGO 12, ILL. MODEL NS-40— THE ALL "N" ONE JOB 35 M/M REWINDER This is a new model for adaptation to a motor drive. The live end is fitted with a special shaft and a 10" pulley. A special feature is the auxiliary "Snap-On" handle that instantly converts it into a hand rewinder. More economical too, because there are no gears to wear out. Be sure to send for complete descriptive folder W.C. 14. Mention your dealer's name. ENZ6L PROJECTOR COMPANY 2505-19 S.STATE ST. CHICAGO lb,ILL.