Motion Picture Herald (Jan-Feb 1945)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1945
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1945)
Leaf #:
000420
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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SERVICE DATA on features An American Romance (MGM) Audience Classification — General Legion of Decency Rating — Class A-1 Round Table Exploitation— Aug. 19, '44, p. 62; Oct. 28, '44, p. 52 ; Dec. 2, '44, p. 42 ; Dec. 9, '44, p. 48 ; Dec. 23, '44, p. 34 ; Dec. 30, '44, p. 45 ; Jan. 6, '45, p. 54, 55, 56 ; Jan. 13, '45, p. 65 ; Jan. 20, '45, p. 62. And Now Tomorrow (Para.) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 103.1% Round Table Exploitation— Jan. 6, '45, p. 58. Belle of the Yukon (RKO) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — Jan. 20, '45, p. 56. Brazil (Rep.) Audience Classification — General Legion of Decency Rating — Class A-1 Round Table Exploitation— Dec. 9, '44, p. 51; Dec.' 23, '44, p. 34 ; Jan. 27, '45, p. 59. Bride by Mistake (RKO) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation— Dec. 9, '44, p. 46; Jan. 20, '45, p. 54. Can't Help Singing (Univ.) Audience Classification-^-General Legion of Decency Rating — Class A-2 Round Table Exploitation— Jan. 20, '45, p. 54 ; Jan. 27, '45, p. 52. Casanova Brown (RKO) Audience Classification — General Legion of Decency Rating— Class A-2 Picture Gross, Overall Performance — 107% Round Table Exploitation— Sept. 16, '44, p. 62; Sept. 23, '44, p. 53 ; Oct. 7, '44, p. 56 ; Oct. 14, '44, p. 50; Oct. 21, '44, p. 48; Jan. 6, '45, p. 55. Delinquent Daughters (PRC) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation— Dec. 9, '44, p. 48 ; Jan. 20, '45, p. 56. Frenchman's Creek (Para.) Audience Classification — Adult Legion of Decency Rating — Class B Picture Gross, Overall Performance — 108% Round Table Exploitation— Sept. 30, '44, p. 62; Nov. 11, '44, p. 70. Hail the Conquering Hero (Para.) ■ Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 94.8% Round Table Exploitation— Sept. 23, '44, p. 51; Nov. 11, '44, p. 64; Jan. 13, '45, p. 69. Hollywood Canteen (WB) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 123% Round Table Exploitation— Dec. 23, '44, p. 36; Dec. 30, '44, p. 45 ; Jan. 13, '45, p. 65 ; Jan. 20, '45, p. 54. House of Frankenstein (Univ.) Audience Classification — General Legion of Decency Rating — Class B Round Table Exploitation — Dec. 30, '44, p. 42; Jan. 27, '45, p. 52. The Impatient Years (Col.) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 109.3% Round Table Exploitation — Sept. 23, '44, p. 51 ; Oct. 14, '44, p. 50; Oct. 21, '44, p. 48; Dec. 9, '44, p. 49 ; Jan. 6, '45, p. 57. Janie (WB) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 109.7% Round Table Exploitation — Sept. 2, '44, p. 56 ; Sept. 9, '44, p. 45; Sept. 16, '44, p. 62; Sept. 23, '44. p. 48; Sept. 30, '44, p. 60, 65; Oct. 7, '44; p. 56; Oct. 14, '44, p. 53; Oct. 21, '44, p. 48, 54; Oct. 28, '44, p. 56, 57; Nov. 11, '44, p. 64; Jan. 20, '45, p. 56 ; Jan. 27, '45, p. 57. Keys of the Kingdom (20th-Fox) Audience Classification — General Legion of Decency Rating — Class A-1 Round Table Exploitation — Jan. 20, '45, p. 56. Kismet (MGM) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 113.6% Round Table Exploitation— Nov. 18, '44, p. 55, 58; Dec. 2, '44, p. 44; Dec. 30, '44, p. 44; Jan. 6, '45, p. 58. Lake Placid Serenade (Rep.) Audience Classification — General Legion of Decency Rating — Class A-1 Round Table Exploitation — Jan. 13, '45, p. 64; Jan. 27, '45, p. 52. The Master Race (RKO) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation— Dec. 30, '44, p. 42; Jan. 13, '45, p. 69. Mrs. Parkington (MGM) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 111% Round Table Exploitation— Dec. 9, '44, p. 50 ; Jan. 6, '45, p. 58. Naughty Marietta (MGM) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — Jan. 27, '45, p. 57. LEGION of DECENCY Ratings Class A-1 Unobjectionable Class A-2 Unobiectionable for Adults Class B Unobjectionable in Part Class C Condemned Service Data appearing in this issue of Prod ucf Digest includes tlie over-all performancl percentage figure from finai reports previous'! pubfisfied in PICTURE GROSSES. References *| Round Table Exploitation and Legion of Decene ratings with audience classification are als\ listed. Index to Service Data may be found 1{ the Release Chart starting on page 2303. | I The Princess and the Pirate (RKO) I Audience Classification — General. i Legion of Decency Rating — Class A-2 j Picture Gross, Overall Performance — 116.2% i Round Table Exploitation— Nov. 18, '44, p. 5^ Dec. 30, '44, p. 42, 44 ; Jan. 13, '45, p. 69. San Diego, I Love You (Univ.) Audience Classification — General Legion of Decency Rating — Class A-1 Round Table Exploitation — Jan. 20, '45, p. 62. Something for the Boys (20th-Fox) \ Audience Classification — General j Legion of Decency Rating — Class A-2 | Picture Gross, Overall Performance — 93.7% | Round Table Exploitation— Dec. 2, '44, p. 43 ; Da 9, '44, p. 51 ; Dec. 23, '44, p. 34. | Song of the Open Road (UA) Audience Classification — General Legion of Decency Rating — Class A-1 Round Table Exploitation — June 3, '44, p. 65 ; Jul 15, '44, p. 58; July 22, '44, p. 44; Nov. 18, '4^ p. 55 ; Jan. 6, '45, p. 55. ! Thirty Seconds Over Tokyo (MGM) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 114.4% 3 Is a Family (UA) Audience Classification — Adult Legion of Decency Rating — Class A-2 Round Table Exploitation— Dec. 23, '44, p. 55 Jan. 6, '45, p. 58. Together Again (Col.) Audience Classification — General Legion of Decency Rating — Class B Picture Gross, Overall Performance — 102.5% Round Table Exploitation — Nov. 25, '44, p. 5'/, Dec. 9, '44, p. 48 ; Dec. 23, '44, p. 57 ; Jan. 6, '4J p. 57; Jan. 13, '45, p. 65 ; Jan. 20, '45, p. 62. ; The Very Thought of You (WB) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 96.2% Round Table Exploitation— Oct. 21, '44, p. 52, S3' Nov. 11, '44, p. 70; Jan. 6, '44, p. 54; Jan. 13, '4S p. 65. When the Lights Go On Again (PRC* Audience Classification — General Legion of Decency Rating — Class A-1 Round Table Exploitation— Nov. 25, '44, p. 56 Dec. 23, '44, p. 38; Jan. 20, '45, p. 56. ' Winged Victory (20th-Fox) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Overall Performance — 121.1% Round Table Exploitation— Dec. 23, '44, p. 36\i Dec. 30, '44, p. 45 ; Jan. 6, '45, p. 58 ; Jan. 20, '45 p. 54 ; Jan. 27, '45, p. 54. 2302 PRODUCT DIGEST SECTION. FEBRUARY 3, I94f