Motion Picture Herald (Jan-Feb 1945)

SHOWMEN PERSONALS Managers Report "March of Dimes'' Campaigns Successful in their various efforts to put over the "March of Dimes" drive Round Tablers report on their activities, which may be put in the tickler file for next year's usage. In Manchester, Conn., Jack Sanson at the State placed the names of different stars on milk bottles and instantly started a healthy competition amongst the kids who strove to see who brought in the largest amount, Bing Crosby or Frank Sinatra. The Hartford Courant picked up the story and it appeared on the front page. Sid Dickler at the Belmar, Pittsburgh, drafted the various organizations, who sent workers in uniform to aid in the collections. Sid also placed one of the large milk bottle stands in front of the bank every Friday and Saturday, as it was pay-day weekend in his defense area. Also 35 cardboard containers were on every worthwhile counter in the neighborhood. Screens Trailer for Students In Etowah, Tenn., D. T. Stalcup at the Gem started his campaign off with a special screening of the Garson trailer along with some comedies for the student bodies of all the local schools. This was held at 9:30 a.m. two days before the scheduled drive and permission was granted by the schools for the students to attend. No admission was charged, but Stalcup reports that it was successful inasmuch as the students alone raised $95. Abe Ludacer at Loew's Park, Cleveland, promoted Nisner's Department Store for a giant display during the drive with a girl in attendance to make collections. Al Simon also in Cleveland, at Keith's 105th In New Posts: Charles Decker, Warner's Victoria, Philadelphia. Victor Chatfield, Warner's Landsdowne, Landsdowne, I'^a. Fred Boas, Warner's Grand and Globe, Vineland, Pa. Willard Johnson, Warner's Princess, Camden, N. J. Thomas Hagan succeeds Charles Snyder, resigned,' as manager of the Warner Lenox, Hartford, Conn. William L. Heiss, RKO Palace, Cleveland. Harry Klotz, Loew's theatre, Canton, Ohio. Norman Wrobel, RKO, Cincinnati, Ohio. Chris Christos has purchased the Jeff theatre, Chicago. Daisy Mae Peterson, Lincoln, Goshen, Ind. Happy Birthday: Lynn Smith, Edward L Selette, Jack Litto, Bernard Buchanan, Joseph Rosenfield, J. Warren Sever, Archie Connolly, Warren A. Slee, Melvin L. Blackledge, Charles E. Street theatre, introduced on stage a formerly afflicted patient, who spoke of the wonders created by the Kenny method. This was done nightly during th? drive and helped bring him way over previous collections. Michael Stranger at Loew's State, White Plains, N. Y., lined up 75 girls and women from the Red Cross, YMCA, Girl Scouts and business and professional groups to make collections at the boxing matches in the Civic Auditorium. Mayor Chauncey T. Fish cooperated and launched the opening from the ring with a "Dimes" address. A glass jar display was also planted by Mike at a busy bus stop a block from the theatre. Joe Samartano at Loew's State, Providence, had a novel display. Above each letter in the words "March of Dimes" appeared a girl's name and contributors were invited to drop their coins in the bottles bearing their favorite names. Samuel Shubouf at the Poli-College, New Haven, used a special life size wishing well, which was built by the stage crew, and placed August, Rayrtiond E. Salisbury, Samuel Shafer, Frank B. Sitton, Gene Lutes. L. A. Stein, L W. Wyte, Ralph C. Fretz, W. C. Lewellen, Ray Williams, Wilbur Neustein, Victor J. Rosen, Bert Nix. H. B. Fox, R. W. Eberhard, Pat Notaro, C. Arnold Skelly, Robert Heining, James W. Grantham, Benrie Beach, Sumy Lando, Milton L. Kaiser, Elmer Amidon, Stanley Lambert, Ewell Bingham. Paul W. Greer, Max King, Jr., Abraham L. Lowenstein, Jack Matlack, Lee J. Euring, D. McC. Weekley, Harold Blumenthal, Lloyd Murphy, Norman C. Rolfe, Richard Ludwig, William Reiser, Marvin E. Samuelson, Joe Scanlon, Edward Jacobson, Frank Robeson, P. J. Rubertan, Sam Rothchild, Lawrence Taureg, P. T. Williams, Ronnie Friedman. it on the sidewalk in front of the boxoffice with two usherettes in constant attendance. Joseph Boyle, Loew's Poli-Broadway theater, Norwich, Conn., turned the publicity spotlight in this territory to the March of Dimes campaign being conducted at his theater. A wishing well, with appropriate signs and placards, i has been built in the theater lobby and thei personnel of the Local Red Cross Chapter has! been promoted to make collections at every) performance in uniform. The service staff willi wear badges during the Drive, calling attention j to it. The Norwich Bulletin and Record were, promoted for news and publicity releases. | Hauschild Instructs Kiddies On Theatre Behavior In connection with his date on "Atlantic! City" at the Schine Arcade theatre, Cambridge, Md., Thor Hauschild went after his coloredj patronage by distributing tinted heralds fea-| turing a cut of Louis Armstrong together withi appropriate tiein copy. | Another stunt arranged by Thor was a tieup with the Chamber of Commerce and the Police i Department for a special kiddie show which J featured a "Crime Doesn't Pay" subject. Tak| ing advantage of the opportunity, the youngsters were trained in the gentle art of conduct within the theatre; how to empty the place a( the end of the show in an orderly manner, and fire drill procedure. Alger Holds Merchant Contest For "Gaslight" Date Through a tieup effected with cooperating local merchants. Jack Alger at the Majesti( theatre, LaSalle, 111., offered a 90-day pass t( his theatre to those finding the correct num ber of times the word "Gaslight" appeared un der the scene mats which appeared over th signatures of the cooperating stores. This ii connection with the picture of that name. L addition, contestants were required to write ii slogan for the Sixth War Loan Drive. , Delbridge Lands Co-op On "Together Again" Tommy Delbridge at Loew's Vendomc Nashville, Tenn., promoted a co-op ad froi Cain-Sloan company in connection with h'^ date on "Together Again." Tom also grabbe a large window on the main stem from tH same store with photos and blowup of the Irerj Dunne hat. Radio coverage was also land^ over Stations WLAC and WSIX Monda! through Friday. Cleopatra Had The "Come On" She had a way with the men — in fact big, strong Marc Anthony threw away an empire just for her company. Yes, flashy fronts hove been the downfall of many a big guy! Here at Altec, we've never gone in for the showy stuff. Good engineering service is our business. The only thing we have o way with is booth equipment. You'll be interested to learn about one of the Altec services tailored to your requirements. Write today. ATLANTA • BOSTON • CHICAGO • CINCINNATI • DALLAS DETROIT • LOS ANGELES • NEW YORK • PHILADELPHIA • SEATTLE THE SERVICE ORGANIZATION OF THE MOTION PICTURE INDUSTRY 46 MOTION PICTURE HERALD, FEBRUARY 17. I9<