Motion Picture Herald (Jan-Feb 1945)

Army^ Merchant Tieups Landed on " Victory One of the three windows promoted from R. H. White's department store in Boston, for Red King's date on "Winged Victory" at the Keith Memorial. Well in advance of "Winged Victory" at the Keith Memorial in Boston, Red King contacted the Army and had a general meeting with the public relations officers, who agreed to work with him on the campaign. Army officers contacted all city editors regarding extra breaks because of the Army charity angle. , Tieups included the following: Coca Cola put up a street banner with picture and theatre credit and signs on their 41 trucks. The Watertown Arsenal placed window cards on 50 bulletin boards throughout the plant and put pictures and stories in their weekly house organ. Raytheon placed window cards on bulletin boards and put pictures and stories in their four factory papers going to 16,000 employees. They also gave the theatre and picture credit on their WEEI and WBZ radio programs. Hood Rubber Company placed window cards on 60 bulletin boards and stories in their house organ and the Gillette Safety Razor Company came through with 30 window cards and "Salutes Winged Victory" copy in all their ads. Letter Writing Contest Held For "Parkington" by Levy Through a tieup with station WRAW, Larry Levy at Loew's Colonial, Reading, Pa., for his date on "Mrs. Parkington" arranged a letter writing contest with listeners invited to express their opinions about Greer Garson. The prizes offered were three $25 War Bonds for the three best letters. In connection with the contest, the station took two newspaper ads and arranged displays in several war plants. Book stores were contacted and window displays arranged in addition to the distribution of bookmarks. Car cards were used profusely and counter and window displays had in restaurants, drugstores, dime stores, etc., with use of stills. Esserman Lands Local Boy Story on "Thought of You" Moe Esserman at the Indiana theatre, Indianapolis, recently landed a four page story with art in connection with "The Very Thought of You" and a "local boy makes good" angle. Since the original story was written by Lionel Wiggam, a former resident of that city. Quigley Awards Contenders The men and women listed h fortnight which justified their WALTER H. AHRENS Orpheum, Des Moines, la. BOB BACH MAN Indiana, E. Chicago, Ind. JAMES G. BELL Penn New Castle, Pa. IRVING BLUMBERG Warner's Philadelphia, Pa. JOSEPH BOYLE Broadway, Norwich, Conn. LIGE BRIEN Enright, Pittsburgh, Pa. WILLIAM BROWN Bijou, New Haven, Conn. GERTRUDE BUNCHEZ Century, Baltimore, Md. ARNOLD J. COFFEY Carolina, Hickory, N. C. LOU COLANTUONO Stanton, Philadelphia, Pa. MARLOWE CONNER Capitol, Madison, Wis. CLAYTON CORNELL Strand, Amsterdam, N. Y. BOB COX Kentucky, Lexington, Ky. HAROLD DE GRAW Oneonta, Oneonta, N. Y. ARTHUR EGBERTS Jersey City, Jersey City, N. J. JAMES H. ESHELMAN Paramount, St. Paul, Minn. •elow have submitted evidence of showmanship within the past names being placed on the list of outstanding showmen. MOE ESSERMAN Indiana, Indianapolis, Ind. FRANCIS J. FAILLE Paramount, No. Adams, Mass. SAM FITZSIMMONS Medina, Medina, Ohio GEORGE FREEMAN Poli, Springfield, Mass. LOU HART Glove, Gloversville, N. Y. BILL HOCK Ambridge, Ambridge, Pa. BILL HOYLE Lichtman, Washington, D. C. NORMAN KASSEL Essaness, Chicago, III. JAMES KING RKO Boston, Boston, Mass. PAUL O. KLINGLER Strand, Waterbury, Conn. ABE LUDACER Park, Cleveland, Ohio LOU MARCKS Colonia, Norwich, N.Y. MARIE MEYER United Detroit, Detroit, Mich. ERNIE MOULE Brant, Brantford, Ont. Can. PEARL PEARSON Kenosha, Kenosha, Wis. C. L. OUERRIE Palace, Danforth, Can. H. Vy. REISINGER Loew's Dayton, Ohio HARRY ROSE Majestic, Bridgeport, Conn. JOSEPH SAMARTANO Loew's State, Providence, R. I. JACK SANSON State, Manchester, Conn. CHUCK SHANNON Columbia, Sharon, Pa. SAM SHUBOUF College, New Haven, Conn. AL SIMON RKO 105th, Cleveland. Ohio SOL SORKIN Keith's, Washington, D. C. BOYD SPARROW Loew's, Indianapolis, Ind. D. T. STALCUP Gem, Etowah, Tenn. MOLLIE STICKLES Palace, Meriden, Conn. MIKE STRANGER State, White Plains, N. Y. CHARLES B. TAYLOR Shea's, Buffalo, N. Y. CHICK TOMPKINS EIco, Elkhart. Ind. REYNOLD WALLACH Schine's, Cumberland. Md. NATHAN WISE RKO Palace. Cincinnati, Ohio CHARLES ZINN State, Minneapolis, Minn. the story also included a plug for the picterview with one of Wiggam's former English teachers, together with a cut of both of them. The story also included a plug for the picture, together with playdates. Civic lieup Q7ives Canteen Strong Sendoff in Newport All-out civic cooperation, embracing Mayor McCauley, the Red Cross, the USO, and various volunteer committees of Newport, R. I., combined to give Warner's "Hollywood Canteen" an opening sendoff unusual for a city of that size. Twenty USO Canteen hostesses, selected as the most popular, were escorted to the Opera House on the opening night by servicemen partners. Preceding the opening, a dinner party was given by war mothers to the elected USO girls and their escorts. A contingent of soldiers, sailors and marines attended the opening, parading to the theatre in jeeps, and a local war hero addressed the audience from the stage as the honored guest of the occasion. For additional public attention, a 40x60 blowup of a telegram from Bette Davis to local canteen workers was displayed throughout the city, and the five-story USO Building, visited by more than 5,000 persons daily, played "Hollywood Canteen" transcriptions every half-hour on the opening day. Motors cars also carried banners reading : "En route to 'Hollywood Canteen'." Overcomes Lineage Problem On "Hollywood Canteen" Jesse D. Fine, manager of the Grand theatre, Evansville, Ind., didn't let the amusement page lineage problem stump him in connection with "Hollywood Canteen." Jesse just took a series of one-column threeinch ads and scattered them throughout the pages of Evansville's two newspapers. Each ad carried a different plug, such as "See Large Ad on Page 9," "Hear Cole Porter's 'Don't Fence Me In'," "Biggest Ever," etc. Giase Issues Bulletin Paul E. Glase, Embassy theatre, Reading, Pa., issued his annual record of stage, screen and radio entertainers who died in the past year, as a supplement to The Playgoer, house bulletin for the Embassy. Glase has been issuing this anniversary bulletin every January for many years, compiling the data from his theatrical library. WE SAY You Can't Beat SPECIAL TRAILERS 7av I On Your Next Order and See 1 1327 1. WABASH AVE. . . CHICAGO 5, 1111 MANAGERS' ROUND TABLE, FEBRUARY 24, 1945 77 J