Motion Picture Herald (Jan-Feb 1945)

NBC Says Trailer Use in Promotion CLASSIFIED ADVERTISING Ten cents per word, money-order or check with copy. Count Initials, box number and address. Minimum insertion, $1. Four insertions, for the price of three. Contract rates on application. No borders or cuts. Forms close Mondays at 5 P. M. Publisher reserves the right to reject any copy. Film and trailer advertising not accepted. Classi isaB] fied advertising not subject to agency commission. Address copy and checks: ^KH MOTION PICTURE HERALD, Classified Dept., Rockefeller Center, New York (20) W^M STUDIO EQUIPMENT AKELEY SINGLE SYSTEM NEWSREEL SOUND Recording Camera, modernized WE type; filtered flywheel; new variable intensity Galvanometer; portable amplifier; two lOOC magazines; 40/50/75 mm. Astro F2.3 lenses with matched finder lenses; friction head tripod; 12V motor; power supply; RCA SOA microphone; all new cases and cables. Original cost $10,000, with added new equipment represents $13,000 value, special at $6,995; Duplex 35/16 Reduction Printer, $2,250. Send for list of recording and laboratory equipment. S. O. S. CINEMA SUPPLY CORP., New York 18. BUSINESS BOOSTERS BINGO CARDS, DIE CUTS, 1 to 100 OR 1 to 75, $2.25 per thousand, $20.00 for 10,000. S. KLOUS, care of MOTION PICTURE HERALD. SIGN PAINTING SIGN PAINTING: EASY WAY TO' PAINT SIGNS. Use letter patterns. Avoid sloppy work, wasted time. No experience needed for expert work. Free sample. JOHN RAHN, 1329 Central Ave., Chicago, 51. NEW EQUIPMENT HAND OPERATED AUTOMATICKET MACHINES, three unit, $155; four unit, $185; five unit, $210; (plus excise) Johnson Coinmeters $110; silver screen coating, $8.95 gal.; handsome Sand Urns, $8.95; complete Stage Settings, $95.00 up; soundman's Test Instruments, $28.40; Army surplus RCA PA systems, $125; Flextone washable soundscreens, iOyic sq. ft.; 5/16" curtain cable, 13c ft. Send for Spring Bulletin. S. O. S. ONEMA SUPPLY CORP., New York 18. USED EQUIPMENT FOR SALE TWO POWERS PROJECTORS (LESS motors) with almost new low-intensity automatic Strong Lamps equipped with RCA Sound complete. Two almost new Wenzel Projectors with Wenzel Sound equipment complete with double control panel. Two Westinghouse Rectifiers DC. One Rheostat with slate front volt and ammeter mounted. DC automatic Rewind enclosed, less motor. $1,500 for the lot. One standard DeVry movie Camera with tripod, $50. H. H. ROBEY, Spencer, W. Va. FOREST TWIN 65 RECTIFIER, $150; PEERLESS Magnarc Motor, rebuilt, $39.50; C:andy Machine, $98.50; Advance Cornpopper, $98.50; lOOOW electric Heaters, $7.95; Suprex 50A Generators, rebuilt, $397.50. Conie to New York — make your selection here — enough equipment for 10 theatres. Complete Simplex rebuilt Sound Projection including lenses, laraphouses and soundscreen, $1,500. S. O. S. CINEMA SUPPLY CORP., New York 18. BELL & HOWELL 16mra. AUDITORIUM SOUND Projector, 1000-1200 watt, separate amplifier, 30 watt will operate dual Projectors, 2 cases, cables, reels, screen. Ampro 16mm. sound Projector, extra pair Torpedo Speakers, extra Amplifier. Pair DeVry 35mm. sound Projectors, AmpUfier, Converter, 6 Lenses, Cables, extra $475. CAMER^ MART, 70 West 45th St., New York City. FOR SALE SEVERAL THOUSAND OPAL MARquee Letters and Frames, including numbers and word plates, both flat and round type letters, average 13" frame. BOX 1833, MOTION PICn-URE HERALD. 500 HEYWOOD-WAKEFIELD INSERTED PANEL heavy back, box spring cushion Chairs, excellent condition, $5.95; 200 Irwin inserted panel heavy back, squab cushion Chairs, excellent as is, $4.75; 565 American Chairs, recently reupholstered, prewar quality leatherette 7-ply panel backs, box spring cushions, $7.50; 700 American veneer chairs 3-ply backs and seats, reconditioned, $4.50; Aislelites, $2.97; 50" good quality lightweight leatherette, 100 yard rolls, $1.25; cut lengths $1.37!^, yard. Wire us now. S. O. S. CINEMA SUPPLY CORP., New York 18. POSITIONS WANTED PROJECrnONIST, EXPERIENCED', DESIRES Position in Southern California area. Age 29, married, draft exempt. Available immediately. BOX 1834, MOTION PICTURE HERALD. PROJECTIONIST — FULLY EXPERIENCED RCA, WE equipment. Willing to assist or take over entire projection job. Age 38, 4F (uses earphone). Will go any town of over 5,000 population. Write, telegraph! MILTON FAVROW. c/o Columbia Hotel, Grand Forks, N. D. THEATRE MANAGER— FULLY EXPERIENCED— stage — pictures. Best references. Would lease. Washington or Oregon. BOX 1829, MOTION PICTURE HERALD. THEATRES WANTED — THEATRE IN SMALL KENTUCKY. Ohio, Indiana or Tennessee Town. Write BOX 4032, University Kentucky, Lexington, Ky. WILL BUY OR LEASE THEATRE, CAPACITY 600, within radius 25 miles New York City. BOX 1831, MO TION PICTURE HERALD. FOR SALE— THEATRE SMALL TOWN, POPULAtion 1,000. Central Pennsylvania, 314 seats, open now 6 nights, 3 changes, price $5,500. BOX f832, MOTION PICrrURE HERALD. PRIVATE PARTY WANTS THEATRE, TOWN OF 1700 or over. Northwestern New York State near Albany, Syracuse, Buffalo, Rochester. Write L. BRANIGAN, 1234 32nd St., Des Moines, la. WANTED TO BUY THEIATRE IN TO'WN OF about 1200 population direct from owner in (Colorado, Idaho, Montana or Wyoming. Give details. BOX 1830, MOTION PICTURE HERALD. SERVICES FIRE EXTINGUISHERS AND DOOR CLOSERS, ALL types, all sizes. MINNESOTA FIRE EXTINGUISHER CO., 2476 University Avenue, St. Paul, 4, Minn. DATA SETTING SOUND LENSES— FILM $1.75. WESLEY TROUT, Engineer, Enid, Okla. BOOKS RICHARDSON'S BLUEBOOK OF PROJECTION. Best seller since 1911. Now in 7th edition. Revised to present last word in Sound Trouble Shooting Qiarts. Expert information on all phases of projection and equipment. Special new section on television. Invaluable to beginner and expert. $7.25 postpaid. QUIGLEY BOOKSHOP, 1270 Sixth Avenue, New York 20. MOTION PICTURE SOUND ENGINEERING. A "must" to all those working with sound equipment. Written by top-flight engineering experts of Hollywood studios and research laboratories. Covers all phases of sound engineering and equipment. Readable diagrams; charts, tables, and graphs, $6.50 postpaid. QUIGLEY BOOKSHOP, 1270 Sixth Avenue, New York 20. AIR CONDITIONING, WHETHER YOUR THEAtre has 300 or 3,000 seats, this book has all the answers on air conditioning. Explains various codes and laws, concerning installation. Common sense charts. Indexed. (Rovers air conditioning as it relates to all branches of film industry. $4, postpaid. QUIGLEY BOOKSHOP, 1270 Sixth Avenue, New York 20. SOUND TROUBLE SHOOTING CHARTS. THE little book, with the blue cover all good operators reach for when trouble starts. Will clear up that "puzzler" on all types of sound equipment in a jiffy. No booth complete without one. $1.00 postpaid. QUIGLEY BOOKSHOP, 1270 Sixth Avenue, New York 20. TRAINING SCHOOLS THEATRE EMPLOYEES: TRAIN FOR BETTER position. Learn modern theatre management and advertising. Big opportunity for trained men. Established since 1927. Write now for free catalog. THEATRE MANAGERS SCHOOL, Elmira, New York. Aided Programs A National Broadcasting Company official told 400 advertising and radio executives, program ^ sponsors and the trade press last Thursday that! its initial use of theatre screens for promotional; purposes had proved successful. i At a luncheon at the Waldorf-Astoria Hotel, New York, Charles P. Hammond, director of ad1, vertising and promotion, explained the exhibit] of NBC's "Parade of Stars" newspaper, display,' screen and direct mail promotion campaign which the network and its affiliated stations executed in! 1944 in support of its top programs. ' For the first time in the annual "Parade ofi Stars" promotion, Mr. Hammond said NBC supported its affiliates' local activities with an eight-' week film trailer campaign. As a feature of the' luncheon, the trailers were screened and results of this phase of the promotion reported, showing; that the trailers were seen in 726 theatres by more than 28,000,000 people in 111 station cities having' a population of 22,000,000. * Each trailer carried two tiein reminders: "See' NBC stars at this theatre. Listen to them over^ NBC" and "See these stars at this theatre." This] vvas the first time a major network had used motion picture theatres so extensively in advertising' promotion. Mr. Hammond pointed out that NBC made a survey of its theatre promotion and found that 70 per cent of the film audiences seeing the trailers identified the names of the stars and NBC, programs and the local station call letters. On-the-air promotion by NBC and its stations' amounted to $4-32,245, based on the lowest station rates. Approximately 1,500,000 lines of advertis-i ing in newspapers were placed; 18,465 car cards,' 408 window and other displays, 459 billboards and', 407 direct-mail pieces were used. I The "Parade of Stars" exhibit will be shown, by NBC at the Palmer House in Chicago, Feb-t ruary 21, and at the Beverly Hills Hotel, Beverly Hills, Cal., April 9. | Film Engineers Hear Talk on j Films for 16mm Projector | Under the auspices of the Society of Motion Picture Engineers, Lieutenant Howard T. Souther] Signal Corps Photographic Center, Astoria, L. I.,' and John Maurer of J. A. Maurer, Inc., Long Isn land City, N. Y., spoke at the Hotel Pennsylvania, New York, Feb. 21, under the general topic of "Precision Test Films for 16mm Projectors." Thej latest "War Film Communique" was shown. ] Jimmy Walker Elected President Of Majestic Records, Inc. j James J. Walker, former Mayor of New Yorkj has been elected president of Majestic Records, Inc., it was announced by Eugene A. Tracey, board chairman of the company and president of the_ parent organization, Majestic Radio and Television Corporation. Mr. Walker previously had been elected a member of the board of directors. ' CHIEF ENGINEER [nflmafe knowledge of motion picture camera, pro|ector and sound head design. Capable of assuming complete charge of design and material selection for production manufacture of 35 mm. cameras and 16 mm. sound projectors. Present capacity 100% government contracts. Post-war program of identical products. SALARY OPEN Write Box 274 CROMWELL ADVERTISING AGENCY, INC. 122 East 42d St., N. Y. 17 84 MOTION PICTURE HERALD, FEBRUARY 24, I94J