Motion Picture Herald (Mar-Apr 1946)

Page scan 000796 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1946)
Leaf #:
000796
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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(Continuea from preceding page) CAIX OF THE WILX): Clark Gable, Loretta Young —A box office magnet. They all came, from the highbrow to the hillbilly. Why don't the producers make more of this kind at the present time? Played Friday, Saturday, March 29, 30.— R. L. Nedry, El Rey Theatre, Paradise, Cal. CAPTAIN EDDIE: Fred MacMurray, Lynn Bari— A good picture without much pull at the box office. MacMurray does a fine job in this production. Perhaps the weak pictures he has been in up to this one hurt the box office. Played Tuesday -Thursday, March 26-28.— R. L. Nedry, El Rey Tlieatre, Paradise, Cal. COU. EFFINGHAM'S RAID: Charles Coburn, Joan Bennett — Not much of a picture. Business was poor. Played Wednesday, Thursday, April 3, 4. — E. M. Freiburger, Paramount Theatre, D'ewey, Okla. DOLLY SISTERS: Betty Grable, John Payne— This proved to be a very satisfactory musical. Did big business the first night, but not so good the second night. Should do well in most any situation. Played Monday, Tuesday, April 1, 2. — Harland Rankin, Plaza Theatre, Ti:bury, Ont., Can. DOLLY SISTERS, THE: Betty Grable, June Haver — Average Sunday business. Didn't hold up too well on Monday. Well liked by patrons. Strictly average. Played Sunday, Monday, March 10, 11. — Charles L. Jones, Elma "Theatre, Elma, Iowa. FALLEN ANGEL: Alice Faye, Dana AndrewsVery good. Played to below average business three days. All 20th-Fox pictures doing bad business here. Played Tuesday, Wednesday. Thursday, April 9, 10, 11. — J. H. and Alice B. Woods, Parkway and Rowena Theatre, Chandler, Arizona. SPIDER, THE: Richard Conte, Faye MarloweUsed on second half of double bill. Fairly good plot <ind story O.K. for small locality. Played Friday, Saturday, April S, 6. — A. C. Edwards, Winema Theatre, Scotia, Cal. STATE FAIR: Dana Andrews, Jeanne Grain, Dick Haymes — Set a house record here. This show has everything anyone could ask for. This is the type of entertainment the public is begging for and gets very little. Played Sunday, Monday, March 30, April 1. — R. L. Nedry, El Rey Theatre, Paradise, Cal. WILSON: Alexander Knox, Charles Coburn— One of the great pictures of all time. Some nitwits and some Republicans walked out, but that doesn't detract from the greatness of the picture. Every producer should make one or two like this a year. Played Tuesday, Wednesday, April 2, 3.— R. L. Nedry, El Rey Theatre, Paradise, Cal. United Artists GETTING GERTIE'S GARTER: Marie McDonald, Dennis O'Keefe — Another screwball comedy that gets them in. Don't ask me why. Maybe it's the good looking women in the picture. Played Sunday, Monday, March 24, 25.— Terry Axley, New Theatre, England, Ark. IT'S IN THE BAG: Fred Allen* Binnie Barnes— This picture had nothing but radio names. Very small business, beautiful weather and no opposition. Played Tuesday, March 26.— Troy L. Canady, Dixie Theatre, Swainsboro, Ga. IT'S IN THE BAG: Fred Allen, Binnie Barnes— As so many e-xhibitors have reported: "Just too silly." Got by with it on a double, and not many walkouts. — L. V. Bergtold, Westby Theatre, Westby, Wis. THE SOUTHERNER: Betty Field, Zachary ScottGood entertainment. Dramatic without being all serious. Did average for midweek and pleased better than that.— L. V. Bergtold, Westby Theatre, Westby, Wisconsin. TOMORROW THE WORLD: Betty Field, Fredric March — After kicking this around for more than a year, I finally dated and ran and was pleasantly surpristd. Business was fair in cold weather and really very good entertainment. Not at all what I thought it was going to be.— L. V. Bergtold, Westby Theatre, Westby, Wisconsin. Universal BECAUSE OF HIM: Deanna Durbin, Charles Laughton — Followed the pattern of the last Durbin pictures by doing much less than other pictures. Sunday's business was fair, but Monday was very low. There were no comments on the picture, which I found very dull in most places. Played Sunday, Monday, March 1". 18. — Thomas di Lorenzo, New Paltz Theatre, New Paltz, New York. CODE OF THE LAWLESS: Kirby Grant, Poni Adams — A very good Western. Play it. Business average. Played Friday, Saturday. March 22, 23.— Nick Raspa, State Theatre, Rivesville. W. Va. DAL.TONS RIDE AGAIN: Alan Curtis, Kent Taylor—Used on top half of double bill to gtKxJ weekend crowd. Played Friday, Saturday. April 5, 6. — A. C. Edwards, Winema Theatre, Scotia, Cal. IN SOCIETY: Abbott & Costello — The same old money-getters. They always draw them in for us. Everyone pleased. Played Sunday, Monday, March 31, April 1. — Fred Flanagan, Moon Theatre, Stratton, Colo. PATRICK THE GREAT: Donald O'Connor, Peggy Ryan — This one is a little old, but it makes for good entertainment. Business average. Played Sunday, Monday, April 14, 15. — F. Kenyon Reed, The Shinglehouse Theatre, Shinglehouse, Pa. PURSUIT TO ALGIERS: Basil Rathbone, Nigel Bruce — Very good "Sherlock Holmes" feature. The two characters. Holmes and Watson, get better with each picture. Played Friday, Saturday,. March 29, 30.— A. C. Edwards, Winema Theatre, Scotia, Cal. RENEGADES OF THE RIO GRANDE: Rod Cameron — A tun-of-the-mill Western, doubled with "Bewitched" and returned average. Played Friday, Saturday, April 12, 13.— F. Kenyon Reed, The Shinglehouse Theatre, Shinglehouse, Pa. RIVER GANG: Gloria Jean, John Qualen— A very good murder mystery with a story that appeals mostly to us small towners. Business was average, but everyone enjoyed the show. Played Friday, Saturday, March 15, 16.— Nick Raspa, State Theatre, Rivesville, West Virginia. SCARLET STREIET: Edward G. Robinson, Joan Bennett — This is no credit to the film industry. We barred children and I don't think this type of picture will ever build business. I didn't hear any favorable comments. I think there are better stories with more entertainment value. We did fair opening night, but the second night died. You can't fool them. I'd say pass it up. Played Wednesday, Thursday, April 3, 4.— Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. SCARLET STREET: Joan Bennett, Edwin G. Robinson— Would call it a good show with fine performances by the stars. But a light grosser in my theatre. Not a small town show. Played Sunday, Monday, Tuesday, April 7, 8, 9.— Princess Theatre, Odebolt, Iowa. SCARLET STREET: Joan Bennett, Edward G. Robinson— I enjoyed this one, but my admission isn't "box office." Business about average; believe the picture has been over-sold. Played Sunday, Monday, April 7, 8.— F. Kenyon Reed, The Shinglehouse Theatre, Shinglehouse, Pa. THIS LOVE OF OURS: Merle Oberon, Claude Rains —Nicely acted well directed and good production. Played to small town patronage and did a bood business. Played Thursday and Friday, April 4, 5. — Troy L. Canaday, Dixie Theatre, Swainsboro, Georgia. UNCLE HARRY: George Sanders, Geraldine Fitzgerald— This is a very good mystery, but not for small towns. I did the worst business on this since I opened this theatre; that is, for a percentage picture. But if a picture of this sort is good for your theatre, play it. Played Tuesday, Wednesday, March 19, 20. — Nick Raspa, State Theatre, Rivesville, W. Va. UNCLE HARRY: George Sanders, Geraldine Fitzgerald— I tiever liked Harry for a name, and after playing this picture I knew I never would. We had the poorest business of the year, so bad I thought the help must be stealing. We didn't make film rental. Pass it up. Played Wednesday, Thursday, March 27, 28.— Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. Warner Bros. CHRISTMAS IN CONNECTICUT: Barbara Stanwyck, Dennis Morgan — Used this a month after Christmas to very fine business. Best to come from Warners for a long, long time. Good any time of the year. — L. V. Bergtold, Westby Theatre, Westby, Wis. CONFIDENTIAL AGENT: Charles Boyer, Lauren Bacall — Two good stars, very poor picture. Poor business both nights. You can't fool the public all the time. Played Sunday. Monday, March 31, April 1.— John E. Sophie, Rialto Theatre, Norway, Mich. CONFIDENTIAL AGENT: Charles Boyer, Lauren Bacall — Too long and slow. Business ofT. Patrons, and few they were, walked out without comment. Played Monday, Tuesday, March 25, 26. — Cleo Manry, Buena Vista Theatre, Buena Vista, Ga. EMPTY HOLSTERS: Dick Foran, Patricia Walthall— This is one of the best reissues, with Dick Foran. Good singing, good action. Played Friday, Saturday, March 29, 30.— Fred Flanagan, Moon Theatre, Stratton, Colo. MILDRED PIERCE: Joan Crawford. Jack Carson— An excellent story, superb acting. Business above average, with large second night attendance. The kids didn't come, but their seats were filled with adults. Played Sunday, Monday, March 31, April 1. — Charles L. Jones, Elma Theatre, Elma, Iowa. MY REPUTATION: Barbara Stanwyck, George Brent — A well-made drama. The women liked it, but the men and the kids didn't. Business was average. Played Sunday, Monday, March 31, April 1. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. MY REPUTATION: Barbara Stanwyck, Georga Brent — Did not go so well here; star names brought in the customers but lots were displeased with the story plot. Played Sunday, Monday, April 7, 8.— Troy L. Canady, Dixie Theatre, Swainsboro, Ga. RHAPSODY IN BLUE: Joan Leslie, Robert AldaA film that should draw well in the right location, but the turnout here was below our expectations. It doesn't seem to be the small town type of picture, but most of those who came to see it were very happy about it and called it a beautiful film. But the picture actually begged for Technicolor; and, even after seeing this picture and liking it, I still think 139 minutes is too long for any feature. However, neither the length of the film nor the fact that it just doesn't seem to fit into some locations, should discourage any exhibitor. This film is one of the best and should be given every consideration. Played Wednesday, April 10. — LeRoy Nile, Lakeside Theatre, Rangeley, Maine. Short Features Metro-Goldwyn-Mayer MOUSE COMES TO DINNER: Technicolor Cartoons— Entertaining color cartoon. — E. M. Freiberger, Paramount Tlieatre, Dewey, Okla. STRANGE DESTINY: Miniatures— Very interesting single reel about how important even one individual can be in this great big, big world. Went over well here. — Thomas di Lorenzo, New Paltz Theatre, New Paltz, N. Y. Paramount AT THE CIRCUS: Popeye the Sailor— Average.— C. W. Ritenour, Milford Theatre, Milford, 111. FROM A TO ZOO: Speaking of Animals— The best talking animals I've played. When the buffalo sang "Home on the Range," my customers roared. These "Speaking of Animals" shorts go over big here. Among the few short subjects that realV get a laugh from your customers any more. — Charles L. Jones, Elma Theatre, Elma, Iowa. GOOD DOG: Sportlights— Average sport reel. Will do as a filler.— E. M. Freiberger, Paramount Theatre, Dewey, Okla. SHE SICK SAILOR: Pop-Eye the Sailor— Good PopEye in color. — O. A. Fosse, Community Theatre, Ridgeway, Iowa. RKO Radio DONALD'S GOLD MINE: Walt Disney Cartoons— This is a very good short and how the kids enjoyed it.— Herman Fiedler, Grand Theatre, Java, S. D. Twentietii CenturyFox 18 MILLION ORPHANS: March of Time— A vivid picture about the Filipino people and their present struggle to get back on their feet. Includes a wonderful and not hitherto heard speech by MacArthur.— Thomas di Lorenzo, New Paltz Theatre, New Paltz, N. Y. GHOST TOWN; Terrytoons— Cartoons are about all alike any more. Entertaining, but seldom even a ripple of laughter.— Charles L. Jones, Elma Theatre, Elma, Iowa. GIPSY LIFE: Terrytoons — Was enjoyed by all. Beautiful color. — Herman Fiedler, Grand Theatre, Java. S. D. TALKING MAGPIES: Terrytoons— Good color cartoon.— E. M. Freiberger, Paramount Theatre, Dewey, Okla. THE EXTERMINATOR: Terrytoons— Good color cartoon. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Universal CHIMP ON THE LOOSE: Variety Views— A dandy short with the Chimp. This is O.K. — Fred Flanagan, Moon Theatre, Stratton, Colo. FRONT LINE ARTIST: Person -Oddities— A very good short subject. Small town patronage. — Nick Raspa, State Theatre, Rivesville, W. Va. Warner Bros.-Vitaphone AMERICA THE BEAUTIFUL: Technicolor Specials Very good. High priced, but well worth it, thanks to Warners. Play it. — M. W. Thompson, Roxy Theatre. Bow Bells, N. D. ARABIANS IN THE ROCKIES: Sports Parade— A very interesting picture story about the American breed of Arabian horses on a Western ranch. The color is something to see. — LeRoy Nile, Lakeside Theatre, Rangeley, Maine. BABY BOTTLENECK: Merrie Melodies CartoonsGood color cartoon. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. 50 MOTION PICTURE HERALD, APRIL 27, 1946