Motion Picture Herald (May-Jun 1946)

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HOW TO TAKE A m OFFICE'S The pulse of a box office is counted in dollars per season — total dollars taken in minus dollars paid out. So the net result, the box office's pulse, is best determined with the help of the ledger. All experts agree that a high pulse rate is greatly to be desired. The higher the better! It's a sure sign of health. It's no coincidence that so many healthy theatres with high pulse rates are usAIRco cooled. Over 8000 houses from coast to coast have looked to the usAIRco engineering staff for better air conditioning. And, after all, what could be more important to summer box office receipts than your air conditioning system? usAIRco Kooler-aire Theatre Systems, with their advanced features, sound design, and economical operation, provide the most for your cooling dollar. Get in touch with your usAIRco dealer, today. Have him show you how usAIRco Theatre Cooling Systems can meet fully the requirements of your house. United States Air Conditioning Corporation COMO AVE. S.E. AT 33RD MINNEAPOLIS 14, MINNESOTA PROFITS IN COMFORT COOLING FOR THE EXHIBITOR! BUY U. S. SAVINGS BONDS Fluorescent Lacquers and Luminous Materials of all kinds by Shannon Luminous Materials Company, Inc., associated with Keese Engineering Company, manufactures complete variety Black Light Equipment for every purpose 7354 Santa Monica Blvd., Hollywood 46, Calif. sources of the contagion, which is believed to be aggravated by the return of soldiers from the South Pacific, where the fungus is said to be widely distributed. Mr. Hughes said that tests indicated that the fungus was killed by application of Forta-Cide in one minute Automatic Film Splicer A new film splicer manufactured by the Jelf Manufacturing Company, New Orleans, La., has been added to National Theatre Supply's line of projection accessories. The splicer is designed to permit joining of the film ends without overlapping, with cement applied only to the nonemulsion side, eliminating the necessity to scrape off emulsion. It is also equipped with a pilot light which, in addition to providing illumination for the repair in the darkened projection room, is a source of heat to accelerate drying of the cement. The Jeff splicer has a cast base finished in crackle gray, and all film contact parts are finished in polished stainless steel. The design also provides a built-in cement receptacle. New Parts Book Issued National Theatre Supply has issued a catalog on Super Simplex projector parts printed and arranged in the same manner as one previously issued on Simplex E-7 parts, as described in the April 6th issue of Better Theatres. Plant Facilities to Be Increased Neumade Products, Inc., New York, has purchased the buildings occupied by the company for the manufacture of its line of projection accessories in Buffalo, N. Y., plus adjacent property for the construction of a large addition. The present factory will also be remodeled. Added facilities have been needed, according to Oscar F. Neu, president, to meet the post-war demand for most all items in the company's line, which includes rewinders, film storage cabinets, projection room tables, projectionists' desks, reels, spotlights, etc., besides similar equipment designed for 16-mm. requirements. 8 BETTER THEATRES, MAY 4, 1946