Motion Picture Herald (May-Jun 1946)

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1946)
Leaf #:
00095
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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ry 2V* GaUont of An Approximate 1:10 Dilution Easily by Handle Slip Arms Through Straps and Sling On Back THE "INDIAN IS BACK FROM THE WARS TO JOIN FORCES WITH "FORT-A-CIDE" IN "WORLD WAR III AGAINST DISEASE AND ODORS." To insure protection of Porter in "disease danger zones" and consequent more eflficient cleaning, use the "Indian" for "softening up operations" after a week-end by spraying plumbing before cleaning with a 1:10 Fort-A-Cide. Following this precaution, safely wash surfaces with sponge or rag soaked with a 1:10 Fort-A-Cide. Then, as a "clincher" for microscopic cleanliness and insurance against bacterial odors, spray the entire premises after cleaning with a "fog-mist" spray of 1:10 Fort A-Cide and let dry. USE "INDIAN" FOR SPRAYING BETWEEN AUDITORIUM SEATS BEFORE SWEEPING AND FOR FOOT ODORS ON FLOORS Spray Urinal Walls and Plumbing With Solid Force Stream to loosen Bacterial Deposits That Cause Acid Discolorations PRICE WITH SPECIAL ADJUSTABLE NOZZLE $20.00. DELIVERED "INDIAN," complete as illustrated with 5 gallon air-conditioned, galvanized steel tank, with adjustable 3 inch brass nozzle for either solid force stream or fog mist spray for air-borne rest room odors, wetting down dirt, debris between seats before brooming and spraying fabric or leather seats in auditorium. INVALUABLE IN CASE OF FIRE. USE THE DILUTED FORT-A-CIDE. TO OPERATE: Simply pour in one-quarter gallon of the straight Fort-A-Cide Odorless Solution and add 2 gallons of plain, hot or cold, water (or use one-half gallon of solution and 4^/^ gallons of water. Tank holds 5 gallons). Slip arms through straps and carry on back. Work brass hand pump back and forth. iORPORATION LLINOIS STREET, CHICAGO 11, ILLINOIS BETTER THEATRES, MAY 4, 1946 25