Motion Picture Herald (May-Jun 1946)

(pattern dyed) and Wilton (pattern woven). The last two are the weaves most widely used in theatres because of their beauty of pattern, durability and relatively moderate price. Carpeting today provides more than "softness under foot." It is an integral part of the interior treatment of the theatre, a critical element of the entire decorative scheme and the stimulating environmental effect sought. Dominant colors of the carpet should have a direct relation to the influential tones of the general color scheme of each carpeted division of the theatre. Pattern has similar references to the general decorative scheme," harmonizing with it in style, strengthening it in configuration. Traditional patterns are frequently as well adapted to modern-style interiors as patterns specifically modern (or modernistic) ; many traditional decorative devices, in fact, have been used in modernized versions to effect carpet patterns adapted to both modern and traditional designs. Theatres are frequently carpeted in a single pattern, but consideration should be given to the advisability of using another design, or a plain Broadloom, or the same design in a smaller scale, for areas like lounges, which differ greatly in size and function from foyers and standee areas. (Production of carpeting in weaves and grades suited to theatres is below normal chiefly because of the shortage of properly trained workers. This, plus huge demands for carpeting from all fields, has placed severe restrictions on choice of patterns, and on amounts of yardage, available to the theatre market.) Bigelow-Sanford Carpet Company, Inc., 140 Madison Avenue, New( York City. Firth Carpet Company, 295 Fifth Avenue, New York City. Goodall Fabrics, Inc., 295 Fifth Avenue, New York City. Hardwick & Magee Company, Lehigh Avenue and Seventh Street, Philadelphia, Pa. A. & M. Karagheusian, Inc., 295 Fifth Avenue, New York City. Thomas L. Leedom Company, Bristol, Pa. Lees-Cochrane Company, Inc., Bridgeport, Pa. Mohawk Carpet Mills, Inc., Amsterdam, N. Y. Alexander Smith & Sons Carpet Company, 295 Fifth Avenue, New York City. Waite Carpet Company, Oshkosh, Wis. M. J. Whittal Associates, Worcester, Mass. CARPET LINING THEATRE CAIJ FETING should always be laid over pads made for the purpose. Such lining does not merely add to the resilience, therefore the feeling of luxury, of the carpeting ; it definitely reduces the wear of the carpet, thus representing a substantial saving in carpeting costs. There are thiee general types of carpeting lining: (1) All-jute, or vegetable fibre; (2) hair and jute combined; and (3) Ail-hair. The latter is made of animal hair, which will not burn (it will singe only), is very durable (a well made all-hair lining will usually outwear the carpeting itself), and does not deteriorate from the effect of moisture. The hair-and-jute type is serviceable according to the amount ol hair in it, while the all-jute type is the least desirable in the theatre. Bigelow-Sanford Carpet Company, Inc., 140 Madison Avenue, New York City. Clinton Carpet Company, Merchandise Mart, Chicago, 111. E. I. du Pont de Nemours Company, Fairfield, Conn. Alexander Smith & Sons Carpet Company, 295 Fifth Avenue, New York City. Waite Carpet Company, Oshkosh, Wis. CHAIR FASTENING CEMENT THE METAL pieCCS tO which theatre chairs are bolted are firmly fa.stened to the floor by special cement made for that purpose, which hardens in approximately ten minutes. In reseating a theatre, the old chair bolts are removed from the floor, and new ones inserted and recemented {See Anchors for Chairs.) Fensin Seating Company, 62 East 13th Street, Chicago. General Chair Company, 1308 Elston Street, Chicago. CHAIR CUSHIONS OF FOAMED LATEX CUSHIONS FOR auditorium chair seats and backs (or other chairs, settees, etc.) are obtainable in a pourous material made from the milk of the rubber tree and referred to as foamed latex. Such cushions take the place of padding and coil springs, the fabric being fitted over them. This material may be moulded to fit any chair dimensions or design formation. Except for hollow cores, the cushion appears solid, but actually has access to air throughout its structure (there are over a quarter of a million interconnecting air pores to the cubic inch), thus the cushion is completely self-ventilating. Foamed latex cushions are vermin-repellent. For foyer and lounge furniture, foamed latex cushions are available in standard sizes calculated to fit nearly all chairs, settees, etc. They may be obtained through upholsterers or from jobbers. Dunlop Tire & Rubber Corporation <'Dunlopillo" Division, Buffalo, N. Y. Firestone Industrial Products Company, Akron, Ohio. B. F. Goodrich Company, Akron, Ohio. Goodyear Tire & Rubber Company, Akron, Ohio. Hewitt Rubber Company, Buffalo, N. Y. U. S. Rubber Company, Foam Sponge Division, Mishawaka, Ind. CHAIR PATCH KITS FOR REPAIRING simulated leather fabrics, kits of materials are available, consisting in small amounts of "leatherette" in a color selected to match most closely the fabric to be repaired, and cement solvent with which to attach a section of it cut out in a size to cover the injury. Typical colors available are blue, black, brown, red, green and ivory. Fensin Seating Company, 62 East 13th Street, Chicago, 111. General Chair Company, 1308 Elston Street, Chicago, 111. CHAIRS, AUDITORIUM AUDITORIUM CHAIRS best suited to the motion picture theatre are those manufactured from designs developed specifically to meet the conditions encountered in film theatre operation. Chairs may be obtained with seat cushions of box-spring or spring-edge type ; or with nosag springs, alone or in combination with coil springs (the no-sag springs absorbing the shock of initial tension imparted to the coils) ; and with combination coil and Marshall spring construction. The backs may be either of spring or padded type, and here it should be noted that the choice affects the row spacing, spring back cushions being substantially thicker than padded backs. Chairs available include models with self-raising seats, and a type having a retracting or pushback seat designed to facilitate passage between rows. While end standards may be obtained in special designs, regular models offer a wide choice of patterns, which may be readily executed in colors suggested by the color scheme of the auditorium. Arm rests may be of wood or plastic, in "blonde" shades enhancing visibility. Acoustic considerations (each chair should represent approximately the sound-absorption of a person, so that the capacity factor affecting volume is fairly constant) demand a fully upholstered chair {see Upholstered Materials and Chair Citshions of Foamed Latex.) (Production of auditorium chairs is severely curtailed owing principally to lagging supplies of metal and textile products. Seating manufacturers do not anticipate sufficient increase in these supplies to permit capacity production before the end of this year.) Adams Research Corporation, Theatre Seating Div., 15 Park Row, New York 7, N. Y. American Desk Manufacturing Company, P. O. Box 416, Temple, Tex. American Seating Company, 901 Broadway, Grand Rapids, Mich. Fensin Seating Company, 62 East 13th Street, Chicago, 111. Heywood-Wakefield Company, Gardner, Mass. Ideal Seating Company, Grand Rapids, Mich. International Seat Corporation, tJnion City, Ind. Irwin Seating Company, Waters Buiiding, 159 Ottawa Avenue, South Grand Rapids, Mich. Kroehler Manufacturing Company, Naperville, 111. National Manufacturing Company, 3205 East 26th Street, Minneapolis, Minn. CHANGE MAKERS OCCUPYING LITTLE space in the box office, modern change making machines prevent annoying errors LET US SOLVE YOUR STAGE PROBLEMS VALLEN, Inc., Akron, Ohio Originators and exclusive manufacturers of NOISELESS CURTAIN TR.\CKS, CONTROL EQUIPMENT, SPECIAL OPERATING DEVICES 38 BEHER THEATRES, MAY 4, 1946