Motion Picture Herald (May-Jun 1946)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

HOW TO PULL IN the business at DRIVE INS for any theatre) Do as the Olympic Drive In Theatre at Los Angeles did — install Wagner Display Frames and Wagner Translucent Colored Plastic Changeable Letters. High visibility, powerful attention value, and effective selling of this display equipment will keep the cars rolling into the Olympic. A Wagner installation will also sell your every attraction as a big event and kieep your cashier busy. WAGNER'S Sensational New WINDOW-TYPE FRAME I Pat. Pending} Permits billing space of any height or length. Installed separately before the glass. Accommodates the largest letters and lifesize transparencies. Lamps, neon and glass can be cleaned or replaced without removing frame. No flimsy soldered parts. No shopwork necessary in the event of glass breakage. The most economically maintained fra me made. WAGNER TRANSPARENCIES Inject the compelling power of brilliant, full colored photographic realism into your display. Available on all stars and in any size, to fit Wagner Transparency Frames, which in turn fit any Wagner Master Multiple Frame. See your theatre supply dealer today or request new catalog from WAGNER Translucent COLORED PLASTIC LETTERS No other equipment affords such a vivid display. Gorgeously brilliant when light shines through them, they assume a sharply silhouetted third dimensional effect by day. 4", 10" and 17" sizes in assorted, beautiful, nonfading colors (red, green, blue, amber and opaque black) that go all the way through, cannot chip or scale, never require painting. 218 S. Hoyne Avenue CHICAGO 12, ILL. BETTER THEATRES, MAY 4, 1946 45