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HOW TO PULL IN
the business at
DRIVE INS
for any theatre)
Do as the Olympic Drive In Theatre at Los Angeles did — install Wagner Display Frames and Wagner Translucent Colored Plastic Changeable Letters.
High visibility, powerful attention value, and effective selling of this display equipment will keep the cars rolling into the Olympic. A Wagner installation will also sell your every attraction as a big event and kieep your cashier busy.
WAGNER'S
Sensational New
WINDOW-TYPE FRAME
I Pat. Pending}
Permits billing space of any height or length. Installed separately before the glass. Accommodates the largest letters and lifesize transparencies. Lamps, neon and glass can be cleaned or replaced without removing frame. No flimsy soldered parts. No shopwork necessary in the event of glass breakage. The most economically maintained fra me made.
WAGNER TRANSPARENCIES
Inject the compelling power of brilliant, full colored photographic realism into your display. Available on all stars and in any size, to fit Wagner Transparency Frames, which in turn fit any Wagner Master Multiple Frame.
See your theatre supply dealer today or request new catalog from
WAGNER
Translucent
COLORED PLASTIC LETTERS
No other equipment affords such a vivid display. Gorgeously brilliant when light shines through them, they assume a sharply silhouetted third dimensional effect by day. 4", 10" and 17" sizes in assorted, beautiful, nonfading colors (red, green, blue, amber and opaque black) that go all the way through, cannot chip or scale, never require painting.
218 S. Hoyne Avenue CHICAGO 12, ILL.
BETTER THEATRES, MAY 4, 1946
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