Motion Picture Herald (May-Jun 1946)

Schriffin^ Urges Loew Buy Four Italian Pictures by ARGEO SANTUCCI in Kome Simon Schriffin, of Loew's, Inc., visited Rome last month and viewed 26 Italian productions, four of which he has recommended to his company for purchase. They are : "Paisa," a story of the American soldier in Italy and Sicily; "Sciuscia," a study of children orphaned by the war ; "I Pagliacci," a presentation of the grand opera, and "La Vita Ricomincia," a love story told against a war background. Before he left Rome for Paris, Mr. Schriffin was granted an audience by the Pope. V The first meeting of the Syndicate of the Motion Picture Publishers and Correspondents was held May 20. A proposed paragraph in the rules and regulations of the association called upon the syndicate to defend the Italian industry. After discussion, this paragraph was changed to eliminate any mention of nationality and the syndicate now has as its purpose the bettering of the industry on a worldwide basis. V U. S. product recently shown in Italy includes "How Green Was My Valley," "Charlie's Aunt," "Sergeant York," "Stagecoach" and "Woman of the Year." V The playhouse, Adriano, in Rome, is to be transformed into a motion picture theatre. V Production is now under way on "The Ways to the Sin." The story is from the novel, "Dramma," by Grazia Deledda, who won the Nobel prize for literature in 1943. Philadelphia to Support 20th-Fox Premiere The Mayor of Philadelphia has appointed a citizens' committee to take charge of all civic participation in the world premiere of Jerome Kern's "Centennial Summer," Twentieth Century-Fox Technicolor musical, to be held in Philadelphia between July 9 and 12. Locale of the story centers in Philadelphia at the time of the Centennial Exposition in 1876. Plans already set for the premiere include a parade, a civic luncheon and appearance of the stars. Sid Blumenstock, assistant exploitation manager, has discussed preliminary details with the mayor and his committee. FOREIGN LANGUAGE FILMS FRENCH. ITALIAN. SPANISH. ETC. When You Want a shipment to go the fastest way, the word "rush" is not enough. Specify "Air Express" and be sure. Phone For Pick-Up as soon as package is ready. Special delivery at other end often means same-day delivery between many airport towns and cities as far as 1,000 miles apart. Air Express goes everywhere. In addition to 375 airport towns and cities, it goes by rapid airrail schedules to 23,000 other communities in this country. Service direct by air to and from scores of foreign countries in the world's best planes, giving the world's best service. RATES CUT 22% SINCE 1943 {U. S. A.) AIR MIIES a ibi. 5lbi. Ulbi. 40lbt. Over 40 Ibi. C«nti per lb. 149 $1 00 $1 00 $1 00 $1.23 3 07c 349 1.0] MS 2.30 3.68 921t 549 1.07 1.42 3.84 6.14 IS.35C 1049 1.17 1 98 7.68 12.28 30 70< 2349 1.4S 3J3 17 65 28.24 7061c Oy«f 23S0 1.47 368 18.42 29.47 73.6SC INTERNATIONAL RATES ALSO REDUCED Write Today for the Time and Rate Schedule on Air Express. It contains illuminating facts to help you solve many a shipping problem. Air Express Division, Railway Express Agency, 230 Park Avenue, New York 17, N. Y. Or ask for it at any Airline or Railway Express ofiBce. r*# Firtt N*w Frtaeh Matleal SImet tht War HOFFBERG PRODUCTIONS. Inc. 620 Ninth Are., New Y*rk 18 Phone AIR EXPRESS DIVISION, RAILWAY EXPRESS AGENCY Representing the AIRLINES of the United States MOTION PICTURE HERALD. JUNE I, 1946 39