Motion Picture Herald (May-Jun 1946)

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1946)
Leaf #:
000410
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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"Western Motion Picture Week^^ officially proclaimed by the mayor of St. Lows, teas the occasion for a city-wide celebration rutensified by a vigorous exploitation and fmblicity campaign conceived and executed by M. L. Pleshner, publicity director for Fanchon and Marco. Embracing every attention getting media, the campaign pointed up St. Louis' important role in the development of the West, bringing into focus a program of two Western features booked info the 5,000-seat Fox theatre. Pictured here are soyne of the more outstanding devices which augmented strong radio and newspaper promotion. FLASH FRONT, right, was illuminated at night by strong arc lights in Hollywood style. HOUSE STAFF, left, costunned in Western attire, provided advance publicity and atmospheric touch. ADVANCE LOBBY DISPLAYS included special attention getting exhibits MERCHANT TIE-UPS included many interior displays such as the one above. Window and book tie-ups below featured Western novels. CIRCULAR DISTRIBUTION, left, was accomplished by boys dressed in Western costume. Street ballyhoo included this stage coach with mounted riders at right. 42 MOTION PICTURE HERALD, JUNE I, \9Ab.