Motion Picture Herald (May-Jun 1946)

Page scan 000411 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1946)
Leaf #:
000411
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Lester Pollock Promotes A Cartoon Show In Rochester last week, Lester Pollock, manager of the Loew theatre, used an all-technicolor cartoon carnival to attract the juvenile trade at a Saturday morning show. To augment his advertising campaign, 500 cards were pasted ©n lamp-posts; and in the other photograph, at right, may be seen the special booth at which advance tickets were placed on sale in the theatre lobby. Louis E. Nye, manager of the Hoosier theatre, Whiting, Ind., used this novel street ballyhoo to promote his date on "Blood on the Sun". Banners pinned to the back of each boy heralded the playdate. This street ballyhoo made an effective flash for manager Bill Brown of the Bijou, New Haven, in advance of the opening of "Abilene Town". The ballyhoo was promoted from a local riding academy. Preceding the world premiere of "Boys' Ranch" at the Paramount and State This Inexpensive ballyhoo was used by Bob Rosen, theatres in Amarillo, Texas, 100 members of the famous Will Rogers Ranger manager of the Sheridan in New York. 10 kids Riders paraded through the city streets to the theatre. Promotion was the carrying these beach balls blanketed the neighborfine work of Jack King, city manager for Interstate, assisted by M-G-M hood, with announcements of a policy change and exploiteer E. B. Colman. "Spellbound" opening. MANAGERS' ROUND TABLE. JUNE I. 1946 43