Motion Picture Herald (May-Jun 1946)

Page scan 000415 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1946)
Leaf #:
000415
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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SHOWMEN PERSONALS In New Posts: Arthur Allaire, Paramount, Barre, Vt. Robert Knight, Grant, Rutland, Vt., Ralph Gilbert, Flynn, Burlington, Vt. Charles Call, Bliss, Long Island, N. Y. Robert Albino, Quentin, Brooklyn, N. Y. Russell Drew, Edinburg, Edinburg, 111. Malcolm Rose, relief manager, United Detroit Theatres, Detroit, Mich. Roy Eshelman, Rex, Crown Point, Ind. Rudolfo L. Davila, National and Zaragosa, San Antonio, Texas. Stanley McSwain, city manager, Griffith Theatres, Nebraska City, Nebr. Bob Fraser, Dunbar, Vancouver, B. C. Vincent J. Helling, Henry HoUoway theatres, St. Louis County, Mo. George Watson, city manager. Interstate theatres, San Antonio, Texas. Gordon Nord, acting manager. Park, La Grange, 111. Shelby McCallum, Benton, Benton, Ky. Louis Thompson, Capitol, Rochester, N. Y. Herbert Browne, Victoria, Greenfield, Mass. Rex Bodin, Orpheum, Waco, Texas. Clem de Farncisco, Cameraphone ; Max . Silverman, Regent ; Melvin Smith, New Oakland ; all in Pittsburgh, Pa. Thomas H. Allen, Jr., Victory, Salisbury, N. C. Assistant Managers: Herbert Repey, Oriental; Louis Lamm, Devon; Lawrence Bosi, Byrd; Edward Gilmartin, Roosevelt; Richard Misch, United Artists ; Elmer Vraney, Paradise; all in Chicago. Chet Checrallah, Loew's State, Providence, R. I. Harry Gilbert, Sunnyside, Woodside, L. I. William White, Kingsway, Brooklyn, N. Y. Thelma Evans, Vogue, Vancouver, B. C. Bob Orme, Plaza, Vancouver, B. C. George Reich, Paramount, Staten Island, N. Y. Birthday Greetings: Arch Bartholet, Joe W. Seabold, C. E. Byars, A. Arthur Pevese, L. Wilton Wright, Alton W. Baker, Shelton Ganderson, Lilian V. Pennell, M. W. Ehle, Roy H. Rowe, Charles Kirkconnell, William A. Guinan. George H. Christoffers, Walter Seligman, Emmett L. Passmore, David F. Perdue, Silvert Setron, B. J. Vanderby, Ray S. Helson, Charles T. Lehning, John C. Makemson, Edward W. Sokolowsky, George E. Dovvbiggin, Harry G. Willoughby. Claude Gray, Dale Thornhill, John P. Vogt, Morris Brown, Bob Harris, Guy R. Williams, Jr., Carl L. Whaley, Weldon Bristow, Oscar H. Phillips, Don F. Nichols, James C. Dougherty, Albert T. Stretch, Jr., Walter E. Foley, Floyd C. Nutting. Christopher Parillo, William McCarrell, Haig Assadourian, Mitchell K. Liner, Don T. McCrea, Willis Henry Ledbetter, George H. Fennelly, Les Kaufman, Dick Pritchard, Thomas E. Muchmore, Harry Rinzler, Harry E. Alberth, Seymour L. Katz, Melvin K. Dinger, Hyman J. Shapiro, John J. Pheffer, Joe Ornstein, Frank Bilgeron. Classified Ad Campaign Aids "Ziegfeld" A classified ad campaign conducted in two local newspapers boosted the playdate of "Ziegfeld Follies" at the Poli-Broadway theatre, Norwich, Conn. Manager Joseph Boyle placed the ads in the Bulletin and Record. Souvenir programs, originally designed for sale, were distributed to doctors, lawyers and dentists offices. Railway Express trucks carried copy in advance and during the engagement. Special "Petty Girl" folders were distributed at the theatre and by a local news agency in Sunday newspapers. Display Attracts Patrons Piano solos from a concealed loudspeaker in a lobby display created a good deal of interest for manager Eric V. Walls' playdate on "A Song to Remember" at the Clifton Cinema, Birmingham, England. The display was so realistic patrons endeavored to find out if a cutout figure at a piano was actually playing. ROUND TABLE VISITORS Uses Teaser Ads for "Weekend" A teaser ad campaign in the local newspaper and an attractive lobby board listing the Academy Award won for "The Lost Weekend" drew attention to manager F. M. Robinson's playdate of the picture at the Jefferson theatre, Goshen, Ind. Sets Co-Ops on "Spellbound" Three cooperative newspaper ads were promoted by manager Max Phillips for "Spellbound" at the Regent theatre, Sudbury, Ont., Canada. Two of the ads were paid for by Morse Jewelers and the third by Dorsett's Jewelers. Lobby Displays, Boost "Trunk'' For Jim Barnes All lobby and mezzanine display frames, the lobby itself and the front of the house were attractively arranged to exploit "Saratoga Trunk" at the Warner Bros, theatre in Memphis., Tenn. For the front, manager James Barnes had a three-way system of flashing neon lights, supported by an oversize blowup of Ingrid Bergman on one side and Gary Cooper on the other. Jim made a tieup with Reynolds Studio whereby 10,000 heralds were distributed, plugging the picture. The studio offered a free 8x10 photograph upon presentation of the herald. The entire expense was absorbed by the studio. The picture was plugged on a "Man on the Street" broadcast. Guest tickets were awarded to persons appearing on the program. The picture also was publicized on the theatre's own radio program. 200 window cards were planted with merchants. A two-column cooperative newspaper display ad, featuring Ingrid Bergman and Gary Cooper in a scene from the picture was arranged with the Gayoso Trunk and Bag Co. In .J Ahove, Willis Shaffer, city manager of Fox Midwest theatres, Atchison, Kansas, one of the "24Hour Chib" members. At left, Mike Guttmann, Granada and Uptown theatres, Minneapolis. McClain Plants Cartoon Mat Wiley Padan's cartoon mat was planted in the Free Press by manager Bill McClain, drawing considerable attention to the playdate of "The Harvey Girls" at the Virginia theatre, Carrollton, Ohio. Valance Used for "Stork Club" A special valance effect over the box office attracted attention to manager Miriam Bellick's date on "Stork Club" at the Ritz theatre, Brooklyn, N. Y. Copy read: "Join us for a wonderful time at the 'Stork Club.' " Window Cards Exploit Playdate One hundred window cards were placed in store windows by manager W. Ray McCormack to exploit his date on "Pardon My Past" at the Roxy theatre, LaPorte, Ind. An additional 10 cards were used on city buses. McCormack distributed 1,500 weekly programs to homes, 1,000 in program boxes, 200 on a mailing list and 300 at the theatre. APPLICATION FOR MEMBERSHIP MANAGERSROUND TABLE 1270 Sixth Avenue, New York 20, N. Y. Name Position Theatre Address City •■• State Circuit Absolutely No Dues or Pees MANAGEI^S' ROUND TABLE, JUNE I, 1946 47