Motion Picture Herald (May-Jun 1946)

OP CORN is box office these days — important box office. So is candy and related merchandise. There are two ways to increase their sale. One, get more people into your house. Two, make them so comfortable they'll want to eat and enjoy it. Comfort Cooling by usAIRco is the steady builder of attendance. Day in and day out it's working for you at a cost you can afford. usAIRco theatre division, which has specialized in theatre air conditioning for over 20 years, will be glad to help with your plans . . . with dehvery when conditions permit. United States Air Conditifiiiing Corporation COMO AVENUE S. E. AT 33RD MINNEAPOLIS 14, MINN. Manufacturers of a Complete Line of Air Handling Equipment PROFITS IN THEATRE COOLING FOR " THE EXHIBITOR /X CA$Hl€R5 mm ^ ^fe.OO aoy where bo the ■Joitca gaag«s^_^[ Standee Posts and Rope Railings! CROWD CONTROL EQUIPMENT Serving the trade for over 65 years. Included in our wide assortment are: Portable and stationary standee posts, traffic rails, velour rope railing, ticket office rails, hand rails, door guards, push bars, kick plates, grilles, sand urns, dust pans, bar railing, cashier enclosures, and many others. • SEND FOR DESCRIPTIVE BROCHURE NEW YORK BRASS & WIRE WORKS CO. 434 Broadway CAnal 6-5956 New York 13, N. Y. human comfort attributed to the use of radiant heating cannot be realized in this application. Careful analysis of all of the factors affecting the design of the heating system should be made before adopting it. In some portions of the United States, where the Summer relative humidities are always low, adequate air cooling may be realized, at a low cost, by the use of an air washer. In passing through the water sprays, the air, initially at a high dry bulb temperature and low relative humidity, increases its moisture content by the evaporation of a part of the spray water. The heat absorbed by this evaporation is effective in lowering the dry bulb temperature of the air to a point close to its initial wet bulb temperature. This air can be used for air cooling quite effectively where high dry bulb temperatures and low relative humidities are encountered. Genuine air-conditioning within the small theatre budget is most economically attained with well water if it is available at 55° or less. Otherwise, a reciprocating type compressor is indicated, using city water or an evaporative condenser. All of the departmental editors of Better Theatres welcome letters from readers, either of comment or of inquiry concerning matters of theatre planning and physical operation. If the subject of an inquiry is one likely to have general interest, it may be dealt with in the proper department (without identification of the source of the inquiry should omission of the name be requested). Other inquiries will be answered by niail. In addition to such advice, George Miller, editor of "The Needle's Eye" offers a special service concerning projection Installations, as explained in his departmCTit. No charge is ever made for service thus given to readers. Leo T. Parker^ however, may properly deal only with general points of law and cases cited by him in his department. (For advice beyond those limitations he is available at a nominal fee.) It is to be noted, too, that construction plans for a specific theatre project are properly obtainable only from a licensed architect. A letter may be addressed to the departmental editor for whom it is intended, in care of Better Theatres, Rockefeller Center, New York 20, N. Y. — or simply to the publication, in which case it will be turned over to the proper department. 28 BETTER THEATRES, JUNE 1. 1946